or


[12/22/05 - 12:00 AM]
Oxygen Scores Record Ratings in 2005 Fueled by Hit Originals and Young Women

[via press release from Oxygen]

OXYGEN SCORES RECORD RATINGS IN 2005 FUELED BY HIT ORIGINALS AND YOUNG WOMEN

------

Oxygen Ranks Number Two in Total Day among All Cable Networks for W18-49; Total Day Ratings Up 19% and Primetime Ratings up 16% (W18-49)

------

NEW YORK, December 22, 2005 � 2005 will go down as Oxygen�s most successful year to-date, with a string of hit original programming that connected to young women like never before. For the year, Oxygen ranked number two among all ad supported cable networks in Total Day among Women 18-49 and number five among Women 18-34 (based on VPVH).

The network claimed it highest ratings ever among Households and all key demographics (W18+, W18-34 and W18-49) for both Total Day and Primetime. Among its target audience of Women 18-49, ratings increased 19% in Total Day and 16% in Primetime versus 2004.

Oxygen�s audience composition of Women 18-49 is at an all time high at 41%. Oxygen�s highest rated originals, Mo�Nique�s F.A.T. Chance and Romancing the Bride, debuted in 2005 and both garnered over a 1.0 Household rating.

�2005 has been a growth year for Oxygen. We are hitting our stride with great originals like Snapped, Relentless, and Mo�Nique�s Fat Chance, and Debby Beece and her team have really keyed in to what our young viewers want and what will keep them coming back for more,� said Geraldine Laybourne, Chairman and CEO, Oxygen Media.

More highlights for 2005 include:

� Household ratings up in 2005

� Oxygen�s 2005 Primetime household rating is up +10% versus 2004

� Oxygen�s 2005 Total Day household rating is up +9% versus 2004

� Total Viewers up in 2005

� Primetime is up +18% among total viewers (P2+) versus 2004

� Total Day is up +16% among total viewers (P2+) versus 2004

� Adults 18-49 up in 2005

� Primetime is up +18% among A18-49 versus 2004

� Total Day is up +19% among A18-49 versus 2004

� Double digit year to year growth for 8 consecutive quarters (the length of time it�s been rated by Nielsen) among women in both Total Day and Primetime.

� Oxygen reached more women than ever before in 2005

� More than 50 million women (W2+) in Total Day

� 36 million women (W2+) in Primetime

� Oxygen ranked in the top 5 among all ad supported cable networks

� A/B County

� 4+ Yrs College

� Black Audience

� Home Ownership

� 75K+ Professional/Owner/Managerial market breaks for W18-34 and W18-49 (based on VPVH)

About Oxygen Media

Oxygen, the only cable network owned and operated by women, is currently available in over 56 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with the most original programming of all the women's networks including Campus Ladies, Mo�Nique�s Fat Chance, and Talk Sex with Sue Johanson. Geraldine Laybourne, the network's founder, Chairman and CEO, has led the company to be a strong advocate for women. Through programs like The Mentor's Walk, Oxygen's national program for bringing along the next generation, and "Who Cares About Girls," Oxygen's new documentary series -- Oxygen is creating The New Girls Network.





  [december 2005]  
S
M
T
W
T
F
S
    


· CAMPUS LADIES (OXYGEN)
· ROMANCING THE BRIDE (OXYGEN)





most recent ratings | view all posts
[02/12/25 - 10:43 AM]
ESPN NBA Viewership Update: Luka Doncic's Lakers Debut Delivers 2.01 Million Viewers
The telecast peaked at 2.55 million viewers and won the day among people and males 18-34, 18-49 and 25-54.

[02/12/25 - 10:23 AM]
Puppy Bowl XXI Reaches 12.8 Million Viewers and Was #1 Non-Sports Cable Telecast on Sunday, February 9
Sunday's programming event became the highest-rated Puppy Bowl ever on Discovery, TBS and truTV and Animal Planet's highest-rated in four years.

[02/12/25 - 09:35 AM]
CBS "FBI" Line Up Wins Tuesday Night with #1 Show "FBI"
"FBI" was the #1 show of the night, beating the #2 show of the night by nearly +1 million viewers.

[02/11/25 - 01:15 PM]
FOX "Super Week" Kicks Off, Breaking Records with "The Floor" as Season's #1 Entertainment Series Telecast and New Survival Competition "Extracted" Off to a Wild Start
For six consecutive seasons, FOX has delivered the highest-rated unscripted entertainment series telecast.

[02/11/25 - 12:00 PM]
Netflix Top 10 Week of Feb. 3: "Kinda Pregnant" Delivers, "The Night Agent" Holds Strong in Top 10
Fans also basked in the Southern charm of Season 4 of "Sweet Magnolias," which debuted at No. 4 in English TV (4 million views), and flocked to the Australian limited series "Apple Cider Vinegar" (No. 5 in English TV, 3.8 million views).

[02/11/25 - 11:38 AM]
FOX Sports' Presentation of Super Bowl LIX Delivers Most-Watched Super Bowl of All-Time with 127.7 Million Viewers Across All Platforms
Philadelphia's big win in the bayou peaked at 137.7 million viewers in the second quarter (8:00 PM - 8:15 PM ET), per Nielsen Media Research.

[02/11/25 - 11:01 AM]
"The Day of the Jackal" Becomes Peacock's Most-Watched New Original Drama Series
Viewership of the series in its first 75 days has surpassed that of any other original drama series in the same timeframe.

[02/07/25 - 01:13 PM]
ABC Claims Top 5 Shows Among Adults 18-49 in Cross-Platform Broadcast Series Rankings
Driven by stellar streaming viewership on Hulu and Disney+, three ABC titles more than triple their seven-day linear averages, including "High Potential" (+297%), "Abbott Elementary" (+270%) and "Shifting Gears" (+242%).

[02/07/25 - 10:08 AM]
CBS Wins Thursday Night with Top 4 Programs of the Night, Up from Its Thursday Season Average
"Georgie & Mandy's First Marriage" (8:00-8:30 PM) was the #1 program of the night delivering 6.54 million viewers.

[02/07/25 - 09:10 AM]
CBS "Hollywood Squares" Is the Season's #1 New Unscripted Series Reaching Nearly 24 Million Unique Viewers
The show is televisions #1 new unscripted series this season averaging 5.40 million viewers in primetime alone.

[02/05/25 - 09:18 AM]
CBS "FBI" Line Up Wins Tuesday Night
"FBI" was the #1 show of the night with 5.83 million viewers, winning its hour by +1.33 million viewers.

[02/04/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 27: "Back in Action" Pulls No Punches, "The Night Agent" Hits Its Mark in Top 10
Plus: the Noah Centineo-starring "The Recruit" remained a hit, with Season 2 arriving at No. 2 (5.9 million views) and Season 1 sitting at No. 8 (3.1 million views).

[02/04/25 - 08:48 AM]
"The Flip Off" Delivers HGTV's Highest-Rated Freshman Series Premiere Since September 2022
The series attracting 4.0 million total viewers across linear and streaming when it premiered on Wednesday, January 29, at 8 p.m. ET/PT.

[02/04/25 - 08:33 AM]
"The 67th Annual Grammy Awards" on CBS Nets 15.4 Million Viewers and Raises Nearly $9 Million
Over the course or the entire weekend, the Recording Academy and MusiCares raised over $24 million for charitable activities.

[02/03/25 - 09:33 AM]
ESPN's Excellent Start to 2025: January Marks Highest Monthly Viewership in a Decade
Combining all of ESPN's programming with sports programming on ABC, more minutes were watched by fans than any month since January of 2017 (96 months).