Primetime Ratings Report For the week of May 15-21, 2006
During the Final Complete Week of the Official 2005-06 TV Season, ABC Earns Second to Fox Across Each of the Key Adult Demographics and Claims 4 of the Top 12 TV Shows in Adults 18-49, Including the Top 2 Scripted
ABC Delivers its Strongest Viewer and Young Adult Performance in 11 Weeks
ABC Finishes �05-06 with its Best Season in 5 Years in Viewers and Young Adults, Standing as the Only Network to Grow its Adult 18-49 Audience Over Last Season
ABC Dominates Monday, as the Concluding Part 2 of the �Grey�s Anatomy� Season Finale Towers Over its Time Period and Ranks as Monday�s No. 1 TV Show
Excluding Sports and Awards Shows, �Grey�s Anatomy� Produces ABC�s Top Numbers in the Monday 9-11pm Time Period in Exactly 11 Years
The Season Finale of �Boston Legal� Logs ABC�s Strongest Time Period Performance In Over 2 Months, as the Drama Brings ABC Solid Increases on Tuesday This Season
TV�s Top Scripted Series on Wednesday Night, ABC�s �Lost� Stands as the Evening�s No. 1 Scripted Show in Adults 18-49 on All 22 of its Original Telecasts This Season
During its Run in the Ultra Competitive Thursday 9-10pm Hour, �American Inventor� Improves the Time Slot for ABC by 3.4 Million Viewers and by 89% in Adults 18-49
ABC�s Longest Running Entertainment Series, �America�s Funniest Home Videos� Wins in its Friday Finale in Adults 18-49, Beating CBS� Finale of �Close to Home�
ABC News� �20/20� Equals its Second-Strongest Adult 18-49 Rating Since January And Posts the Newsmagazine�s Highest-Rated Telecast Among Men 18-49 in 1 Year
ABC Concludes the 2005-06 TV Season Winning 17 Straight Sundays in Adults 18-49
In its Sunday Finale, �Extreme Makeover: Home Edition� Defeats Season Finales Of CBS� �Cold Case� and Fox�s �The Simpsons� to Win in Viewers and Adults 18-49
ABC�s �Desperate Housewives� Concludes its Sophomore Season as Sunday�s No. 1 Program, Dominating its Time Period with its Largest Audience in 4 Months
WEEK No. 35:
During the final complete Nielsen week of the official 2005-06 TV Season (w/o 5/15/06), ABC took second place to Fox across each of the adult demographics: Adults 18-34 (3.4/10), Adults 18-49 (4.0/11) and Adults 25-54 (4.5/11). ABC ranked No. 1 during the week, beating �Idol�-fueled Fox, among Women 18-49 (5.1/13) and Women 25-54 (5.7/13).
� ABC delivered its highest viewer and young adult numbers in 11 weeks � since the week of �Academy Awards� telecast, w/o 2/27/06.
� ABC�s primetime delivery was up over the final complete week of last TV Season (w/o 5/16/05) by 6% in viewers (10.5 million vs. 9.9 million) and by 5% in Adults 18-49 (4.0/11 vs. 3.8/11). ABC will conclude the 2005-06 Television Season with its second consecutive year of growth among Total Viewers (+7% -10.8 million vs. 10.1 million) and Adults 18-49 (+8% - 4.0/11 vs. 3.7/10), representing its strongest season in 5 years � since 2000-01. In fact ABC is the only network to increase its delivery this season in the key Adult 18-49 sales demographic.
Rankings: ABC aired 4 of the week�s Top 12 TV programs in the key Adult 18-49 sales demographic, including the Top 2 scripted series: �Desperate Housewives� and �Grey�s Anatomy� tied at No. 3 (tied for No. 1 scripted), �Lost� � No. 9 and �Extreme Makeover: Home Edition� � No. 12. With the season closers of �Desperate Housewives� and �Grey�s Anatomy� during the week, ABC also claims the Top 2 finales this season in Adults 18-49. Additionally, �Housewives� (No. 4) and �Grey�s� (No. 5) finished among the week�s Top 5 most-watched television programs. ABC�s �Grey�s Anatomy� stood as the week�s No. 1 TV program with Women 18-34, outperforming both editions of Fox�s �American Idol.�
Monday
With the concluding part 2 of the sophomore season finale of �Grey�s Anatomy,� ABC turned in a dominant Monday night victory, beating its nearest competition on the evening by 5.7 million viewers (19.0 million vs. 13.3 million - NBC) and by 71% in Adults 18-49 (8.2/19 vs. 4.8/11 - Fox).
� ABC delivered its most-watched non-sports Monday night in more than 6 years and its top-rated among Adults 18-49 in over 8 years � since 5/1/00 and 3/23/98, respectively.
� Versus the same night last May, ABC�s delivery shot up by 9.7 million viewers and by 110% in Adults 18-49 (9.3 million & 3.9/10 in Adults 18-49 on 5/16/05).
�Grey�s Anatomy� (9:00-11:00 p.m.)
Part 2 of the season finale for �Grey�s Anatomy� attracted an average audience of 22.5 million viewers and earned a 9.9 rating, 22 share among Adults 18-49 to rank a definitive No. 1 in its time period on both Nielsen measures. Building on its lead-in and gaining audience during each half-hour of its 2-hour telecast, the ABC drama dominated each half-hour from 9:00-11:00 p.m. in viewers and young adults. �Grey�s� stood as Monday�s No. 1 TV program in Total Viewers and Adults 18-49.
� Excluding sports programming and award shows, �Grey�s Anatomy� garnered ABC�s strongest Total Viewer and Adult 18-49 numbers in the time period in exactly 11 years � since 5/15/95.
� In its conclusion, �Grey�s� posted the series� highest Adult 18-34 rating (9.5/23) in 11 weeks � since 2/26/06. In Adults 18-49, the drama matched its strongest performance since February � since 2/26/06.
Tuesday
�Boston Legal� (9:00-11:00 p.m.)
Building on its lead-in, the 2-hour season finale of �Boston Legal� attracted 9.3 million viewers and a 2.6 rating, 6 share among Adults 18-49. The drama posted ABC�s strongest numbers in the 2-hour time period with series programming in over 2 months � since 3/7/06.
� �Boston Legal� gained viewers throughout its telecast, growing by 2.7 million viewers (7.9 million to 10.6 million) and by 48% among Adults 18-49 (2.1/5 to 3.1/8) from its first half-hour to its final half-hour.
� Compared to ABC�s average with original series programming in the hour last season (�NYPD Blue�/�Blind Justice�), �Boston Legal� improved the Net�s time period performance this season by 12% in Total Viewers (10.6 million vs. 9.4 million), by 11% in Adults 18-34 (2.0/6 vs. 1.8/5) and by 5% in Adults 25-54 (4.2/10 vs. 4.0/10), on average.
Wednesday
�Lost� (9:00-10:04 p.m.)
Going up against an extended 1-hour edition of Fox�s �American Idol� results show (9:00-10:00 p.m.), ABC�s �Lost� built considerably on its lead-in and then went on to grow its audience from its first half-hour to its second half-hour. Holding second place to �Idol� during the 9 o�clock hour, �Lost� beat out third-place CBS, with the concluding hour of its 2-hour �Amazing Race IX� season finale, by 5.5 million viewers (14.7 million vs. 9.2 million) and by 79% in Adults 18-49 (6.1/14 vs. 3.4/8).
� Although it faced extraordinary competition, self-starter �Lost� jumped from its �Alias� lead-in by 9.3 million viewers and by 239% in Adults 18-49. Then from its first to its second half-hour, the ABC drama increased its audience among viewers (14.1 million to 14.9 million) and Adults 18-49 (5.9/14 to 6.2/14).
� ABC�s �Lost� qualified as TV�s No. 1 scripted program on Wednesday in Total Viewers and Adults 18-49. The ABC sophomore series has been the top-rated scripted program on Wednesday in the key Adult 18-49 sales demographic in all 22 of its original telecasts this season.
Thursday
�American Inventor� (9:00-10:01 p.m.)
Up against the season finale of CBS� �C.S.I.� and the series finale of NBC�s �Will & Grace,� the season finale of ABC�s �American Inventor� built on its lead-in by 1.6 million viewers and by 41% among young adults and then went on to gain viewer and young adult audience from start to finish, drawing an average audience of 6.6 million viewers and a 2.4/6 in Adults 18-49.
� During its run, �American Inventor� has improved the 9 o�clock hour for ABC by 3.4 million viewers (8.9 million vs. 5.5 million) and by 84% in Adults 18-49 (3.5/9 vs. 1.9/5), as compared to the Net�s performance over the same date range last year.
Friday
ABC nearly tied CBS for first place on the final Friday of the season in Adults 18-49 (2.5/8 vs. 2.6/9). The Network also took second place on the evening among Total Viewers (7.8 million), representing its biggest audience on the night in 6 weeks � since 4/7/06.
� ABC was up over the same Friday last May in Total Viewers and Adults 18-49 (7.6 million & 2.2/7 on 5/20/05).
�America�s Funniest Home Videos� (8:00-10:00 p.m.)
In its season finale, ABC�s �America�s Funniest Home Videos� won its 2-hour time period among Adults 18-49 (2.4/8). The venerable ABC video clip show also took the No. 1 position in the slot among Adults 25-54 (2.9/9) and Kids 2-11 (1.9/7). Gaining audience throughout its telecast, ABC�s �Funniest Home Videos� beat CBS� season finale of time period regular and returning drama �Close to Home� in the key Adult 18-49 sales demographic from 9:00-10:00 p.m. (2.7/9 vs. 2.6/8). Finishing up its 17th season on the air, �America�s Funniest Home Videos� becomes ABC�s longest running entertainment series.
� �America�s Funniest Home Videos� produced ABC�s largest audience (7.6 million) and top Adult 18-49 rating (2.4/8) in the time period in 6 weeks (since 4/7/06), its second-strongest numbers in the slot since February (since 2/24/06).
�20/20� (10:00-11:00 p.m.)
ABC News� �20/20� delivered a solid second place during the 10 o�clock hour in Total Viewers (8.0 million) and Adults 18-49 (2.9/9). �20/20,� which explored the many aspects of making money, beat CBS� season finale of �Numbers� in the time period among Men 18-34 (1.5/6 vs. 1.4/5) and Men 18-49 (2.4/8 vs. 2.3/7).
� The ABC newsmagazine matched its second-highest Adult 18-49 rating since January, while posting its best rating in 1 year among Men 18-49 � since 1/20/06 and 5/13/05, respectively.
Sunday
ABC delivered a dominant victory on the final Sunday of the 2005-06 TV Season, beating its nearest competitors by 6.1 million viewers (17.6 million vs. 11.5 million - CBS) and by 103% in Adults 18-49 (7.1/19 vs. 3.5/9). ABC�s Sunday lineup experienced growth during each half-hour of the night among Total Viewers and Adults 18-49, building by 17.5 million viewers (7.8 million to 25.3 million) and by 253% in Adults 18-49 (3.0/10 to 10.6/26) from the first to the final half-hour of the evening. ABC won all 4 hours of the night in Adults 18-49 for the 5th time in 6 weeks.
� ABC finished out the 2005-06 TV Season enjoying its longest Sunday winning streak in at least 15 years, standing as the No. 1 network on the night in Adults 18-49 for 17 consecutive weeks � its longest streak since at least September 1991, the beginning of Nielsen�s electronic database. The Network was the consistent leader on Sunday throughout the season in the key young adult sales demo, holding the top network position on 30 of 35 weeks.
� In Total Viewers and Adults 18-49, the Network marked its strongest Sunday in 10 weeks � since 3/12/06.
� ABC claimed the Top 2 TV shows on Sunday in Total Viewers and Adults 18-49, with �Desperate Housewives� and �Extreme Makeover: Home Edition,� respectively.
�Extreme Makeover: Home Edition � 7P� (7:00-8:00 p.m.)
A 7:00 p.m. installment of ABC�s �Extreme Makeover: Home Edition� topped its hour Adults 18-49, leading second-place Fox by 28% (3.2/11 vs. 2.5/6).
� The ABC unscripted series generated ABC�s largest audience in the time period in 8 weeks and its top Adult 18-49 rating in 9 weeks � since 3/26/06 and 3/19/06, respectively.
�Extreme Makeover: Home Edition� (8:00-9:00 p.m.)
In its third season finale, �Extreme Makeover: Home Edition� won its time period among Total Viewers (13.7 million) and Adults 18-49 (5.3/14). In the key Adult 18-49 sales demo, �Home Edition� outpaced second-place Fox with the season finale of �The Simpsons� and �Family Guy� in the hour by 35% (5.3/14 vs. 4.0/11).
� The broad appealing ABC unscripted series was a strong draw in its season finale among TV�s youngest viewers. It ranked as the No. 1 broadcast of the night among Kids 2-11 (3.5/12). In addition, �Home Edition� achieved its highest Teen 12-17 rating in 4 months (4.5/14 � best since 1/29/06), its second-highest number in that demographic this season.
�Desperate Housewives� (9:00-11:00 p.m.)
In its sophomore season finale, �Desperate Housewives� towered over its nearest competition. From 9:00-11:00 p.m., ABC�s �Desperate Housewives� outdelivered its nearest competitors by 13.2 million viewers (24.2 million vs. 11.0 million - CBS) and by 154% in Adults 18-49 (9.9/23 vs. 3.9/9 � Fox from 9:00-10:00 p.m.).
� �Desperate Housewives� drew its biggest audience since January and its top Adult 18-49 rating since February � since 1/22/06 and 2/12/06, respectively.
Source: Nielsen Media Research (Live+SD), week of 5/15/06, or as dated.
|