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[11/03/06 - 10:37 AM]
CBS Wins the First Night of the November Sweep in Viewers and Adults 25-54
CBS spins the numbers for Thursday, November 2.
[via press release from CBS]

CBS WINS THE FIRST NIGHT OF THE NOVEMBER SWEEP IN VIEWERS AND ADULTS 25-54

"Survivor: Cook Islands" Tops "Ugly Betty" in Key Demographics By Its Largest Margins

"CSI" Posts Increases Over Last Original Episode

"Shark" is a Solid Second in Competitive Time Period

CBS won the first night of the November sweep in viewers and adults 25-54 and placed a competitive second in adults 18-49, according to preliminary Nielsen live plus same day ratings for Thursday, Nov. 2.

The eighth episode of SURVIVOR: COOK ISLANDS won its time slot in viewers (15.56m), adults 25-54 (6.9/16), adults 18-49 (5.5/14).

Compared to the last first run episode (10/19/06), SURVIVOR was up +1% in households (9.0/14 from 8.9/14), +8% in adults 25-54 (from 6.4/16), +4% in adults 18-49 (from 5.3/14) and added +540,000 viewers (from 15.02m, +4%).

SURVIVOR: COOK ISLANDS topped "Ugly Betty" in adults 18-49 (vs. 4.4/11, +25%), adults 25-54 (vs. 5.1/12, +35%), viewers (vs. 13.73m, +1.83m viewers or +13%). This is SURVIVOR's largest adults 25-54 advantage over "Ugly Betty" (+1.8 rating points) and matches the largest adults 18-49 advantage (+1.1 rating points).

CSI was a solid second in households (12.8/19), viewers (20.53m, -0.43m behind ABC), adults 25-54 (8.5/18) and adults 18-49 (6.9/16). Compared to the last first run episode (10/19/06), CSI was up +1% in households (from 12.7/19), +2% in adults 25-54 (from 8.3/18), even in adults 18-49 (from 6.9/16) and up slightly in viewers (from 20.49m).

At 10:00 PM, SHARK was second in households (8.8/15, -0.1 behind NBC), viewers (13.17m, -0.60m behind NBC), adults 25-54 (4.9/12) and adults 18-49 (3.7/10).

For the night, CBS was first in households (10.2/16), viewers (16.42m), adults 25-54 (6.8/15) and second in adults 18-49 (5.3/13, -0.3 behind ABC).

Final Thursday ratings will be available this afternoon.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

CBS WINS THE FIRST NIGHT OF THE NOVEMBER SWEEP IN VIEWERS AND ADULTS 25-54

"Survivor: Cook Islands" Tops "Ugly Betty" By Double-Digit Percentages in Key Demographics

"CSI" Posts Increases Over Last Original Episode

"Shark" Ties "ER" For First in Households, Solid Second in Viewers and Key Demographics

CBS won the first night of the November sweep in viewers and adults 25-54 and placed a competitive second in adults 18-49, according to Nielsen live plus same day ratings for Thursday, Nov. 2.

The eighth episode of SURVIVOR: COOK ISLANDS won its time slot in viewers (15.30m), adults 25-54 (6.8/16) and adults 18-49 (5.4/14).

Compared to the last first run episode (10/19/06), SURVIVOR was up +6% in adults 25-54 (from 6.4/16), +2% in adults 18-49 (from 5.3/14) and added +280,000 viewers (from 15.02m, +2%).

SURVIVOR: COOK ISLANDS topped "Ugly Betty" in adults 18-49 (vs. 4.4/11, +23%), adults 25-54 (vs. 5.1/12, +33%), viewers (vs. 13.62m, +1.68m viewers or +12%). This matches SURVIVOR's largest adults 25-54 advantage over "Ugly Betty" (+1.7 rating points) and is the largest adults 18-49 advantage (+1.0 rating points) since October 12th.

CSI was a strong second in households (12.9/19), viewers (20.77m, -0.26m behind ABC), adults 25-54 (8.6/18) and adults 18-49 (7.0/16). Compared to the last first run episode (10/19/06), CSI was up +2% in households (from 12.7/19), +4% in adults 25-54 (from 8.3/18), +1% in adults 18-49 (from 6.9/16) and added +280,000 viewers (from 20.49m, +1%).

At 10:00 PM, SHARK was tied for first in households (8.9/15, with NBC), second in viewers (13.32m, -0.53m behind NBC), adults 25-54 (4.9/12) and adults 18-49 (3.7/10).

For the night, CBS was first in households (10.2/16), viewers (16.50m), adults 25-54 (6.8/15) and second in adults 18-49 (5.4/13, -0.1 behind ABC).





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· CSI: CRIME SCENE INVESTIGATION (CBS)
· SHARK (CBS)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)




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