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[01/05/07 - 04:19 PM] ABC's "Be Ugly '07" Campaign Off to a Strong Start with Successful "Ugly Betty" Marathons on ABC Family and Soapnet 1.2 million viewers on average watched "Betty's" December 31 marathon on ABC Family. |
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[via press release from ABC] |
ABC�s �BE UGLY �07� CAMPAIGN OFF TO A STRONG START WITH SUCCESSFUL �UGLY BETTY� MARATHONS ON ABC FAMILY AND SOAPnet
�Be Ugly �07,� ABC�s pro-social campaign that asks America to resolve to be real, be smart, be passionate, be true to yourself and be ugly, just like �Ugly Betty� in 2007, got off to a strong start with cross network support on ABC Family and SOAPnet.
ABC Family�s �Ugly Betty� marathon on Sunday, Dec. 31 (9:00 a.m. � 7:00 p. m., ET) was the channel�s most-watched off-net scripted series marathon, with 1.2 million Total Viewers. In addition, the marathon ranked No. 2 in its time period with Women 18-34 and No. 3 in Adults 18-49. Versus year-ago time period averages, ABC Family was up by double digits in all key demos, including 25% in HH (1.0 vs. 0.8) and 25% with Adults 18-34 and Adults 18-49 (0.5 vs. 0.4).
SOAPnet rang in the New Year with �Ugly Betty� on Jan. 1 (10:00 a.m. � 8:00 p.m., ET).
�UGLY BETTY� ON ABC
�Ugly Betty� is TV�s No. 1 new comedy of the 2006-07 television season with both Total Viewers and Adults 18-49, and stands as the No. 1 new series this season among Hispanic Viewers watching English language TV. �Ugly Betty� has quickly given ABC a strong foothold during the opening hour on Thursday night, proving to be a self-starter in a very competitive time period and a highly compatible lead-in to �Grey�s Anatomy.� The series is a dominant No. 1 in the hour among Women 18-34, leading second-place CBS by double-digits. �Ugly Betty� has greatly improved the time period for ABC, nearly doubling its year-ago delivery in both Total Viewers and Adults 18-49.
�BE UGLY �07�
�Be Ugly �07� challenges conventional perceptions and stereotypes of real beauty and promotes self esteem and empowerment. For more information go to www.BeUgly07.com.
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[11/01/24 - 11:54 AM] "High Potential" Continues Linear Dominance as ABC Wins Tuesday 10 p.m. Hour in Total Viewers for First Time in 4 Years Season to date through week five, "High Potential" stands as ABC's most-watched (10.42 million) new series in six years - since the 2018-2019 season with "The Conners."
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[10/31/24 - 06:41 PM] FOX Sports Caps a Postseason for the Ages as World Series Game 5 Delivers 18.6 Million Viewers Across all networks, the 120th World Series dominated the television landscape with an average of 15,808,000 viewers, the best combined figure for the Fall Classic since 2017.
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[10/30/24 - 03:14 PM] FOX Sports Hits Grand Slam with Most-Watched World Series Game 4 Since 2016, Peaking at 18.2M Viewers Through Game 4, the 2024 World Series across all networks is averaging 14,984,000 viewers - its best start since 2017.
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[10/29/24 - 03:37 PM] World Series Game 3: Monday's Most-Watched Program On FOX, the broadcast averaged 13,208,000 viewers, making it the most-watched Game 3 since 2018.
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[10/29/24 - 12:03 PM] Netflix Top 10 Week of Oct. 21: "The Lincoln Lawyer" Courts the Top Spot; "Don't Move" Debuts at #1 The new docuseries "This Is the Zodiac Speaking" debuted at #2 with 7.5M views and the feature documentary "Sweet Bobby: My Catfish Nightmare" stole #3 (7.2M views).
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[10/29/24 - 11:30 AM] CBS Premiere Episodes Soar in Multiplatform Viewership Led by "Matlock" Premiere Amassing 22.8 Million Viewers in One Month Other highlights include the series premiere of "Georgie & Mandy's First Marriage" amassed 10.6 million multiplatform viewers in its first seven days.
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[10/28/24 - 03:50 PM] "Dancing with the Stars" Is Top Program of the Night in Adults 18-49 Season to date, "Dancing with the Stars" stands as the No. 1 entertainment program on broadcast in Adults 18-49 (0.69 rating).
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[10/28/24 - 02:05 PM] Cowboys-49ers Averages Nearly 24 Million Viewers on NBC & Peacock in Most-Watched Week 8 "Sunday Night Football" Game Ever NBC Sports' audience peaked at 26.4 million viewers in the second quarter (9:15-9:30 p.m. ET).
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[10/27/24 - 02:17 PM] Viewership Gains: World Series Off to Strongest Start Since 2017 With 13,444,000 viewers, it was the most-watched World Series Game 2 on FOX since 2018 (Dodgers-Red Sox: 13,508,000).
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[10/26/24 - 01:12 PM] Gibby, Meet Freddie: MLB Delivers 15.2M Viewers for World Series Game 1 It was the most-watched World Series Game 1 since 2017 (Astros-Dodgers: 15,328,000).
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[10/25/24 - 10:57 AM] The 2024 WNBA Season Delivers Record Viewership Across ESPN Platforms The 2024 postseason averaged 1.1 million viewers - up 139 percent over 2023's postseason - making it the most-viewed WNBA postseason in 25 years.
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[10/24/24 - 01:42 PM] "Interview with a Killer" Sets Record with Most-Watched Court TV Original Series Debut The show's initial telecasts were up +50% with Persons 2+ and +60% in P25-54, to become Court TV's top-performing original since the network began being Nielsen rated.
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[10/23/24 - 12:35 PM] "9-1-1" Concludes Wildly Exciting "Bee-Nado" Story Arc, Rising +89% in Total Viewers and +294% in Adults 18-49 Over Initial Live + Same Day Audience On linear, "9-1-1" ranked as the top entertainment program of the night in both Total Viewers (7.39 million) and Adults 18-49 (0.75 rating).
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[10/23/24 - 11:25 AM] It's a Hallmark Channel Christmas Across Entertainment Cable "'Twas the Date Before Christmas," "Holiday Crashers," and "Scouting for Christmas" became the Top 3 entertainment cable programs of the week among Households, Total Viewers, and Women and Persons 18+.
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[10/22/24 - 03:00 PM] ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 6th Consecutive Week Season to date, "Nightline" is up in Total Viewers (+2% - 989,000 vs. 958,000) versus the comparable weeks last season, posting its largest Total Viewer audience in 5 years - since the 2019-2020 season.
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