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[03/14/07 - 11:58 PM]
Pussycat Dolls Claw Their Way to Second in Target Demos Against Tough Idol Competition
The CW spins the numbers for Tuesday, March 13.
[via press release from The CW]

"PUSSYCAT DOLLS" CLAW THEIR WAY TO SECOND IN TARGET DEMOS AGAINST TOUGH "IDOL" COMPETITION

"Pussycat Dolls" Recruits its Own Audience to The CW, Building on "Gilmore Girls" Lead-In

"Pussycat Dolls" Continues to Outperform Time Period Average

The CW Ranks Second From 8-10p.m. in Women 18-34 and Teen Demos

March 14, 2007 (Burbank, California) - Despite facing tough competition this week from a two-hour "American Idol," The CW's new hit "Pussycat Dolls Present: The Search for the Next Doll" placed second among adults 18-34 (1.6/4), women 18-34 (2.3/6), teens (2.0/7) and female teens (3.0/10), according to preliminary live plus same day Nielsen ratings for Tuesday, March 13.

"Pussycat Dolls" recruited its own audience to the 9:00 hour, building on its "Gilmore Girls" encore lead-in by 60% in adults 18-34, 44% in women 18-34, 38% in adults 18-49, 33% in women 18-49, 100% in teens and 88% in female teens.

"Pussycat Dolls" continues to outperform The CW's Tuesday 9:00p.m. time period by 23% in adults 18-34, 28% in women 18-34, 14% in women 18-49, 54% in teens and 50% in female teens.

Overall, The CW ranked second from 8:00-10:00p.m. among women 18-34 (2.0/5), teens (1.5/5) and female teens (2.3/7).

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

"PUSSYCAT DOLLS" CLAW THEIR WAY TO SECOND IN TARGET DEMOS AGAINST TOUGH "IDOL" COMPETITION

"Pussycat Dolls" Recruits its Own Audience to The CW, Building on "Gilmore Girls" Lead-In

"Pussycat Dolls" Continues to Outperform Time Period Average

The CW Ranks Second From 8-10p.m. in Women 18-34 and Teen Demos

March 14, 2007 (Burbank, California) - Despite facing tough competition this week from a two-hour "American Idol," The CW's new hit "Pussycat Dolls Present: The Search for the Next Doll" placed second among adults 18-34 (1.6/4), women 18-34 (2.4/6), teens (2.0/7) and female teens (3.2/10), according to Live Plus Same Day Nielsen ratings for Tuesday, March 13.

"Pussycat Dolls" recruited its own audience to the 9:00 hour, building on its "Gilmore Girls" encore lead-in by 60% in adults 18-34, 50% in women 18-34, 38% in adults 18-49, 33% in women 18-49, 122% in teens and 100% in female teens.

"Pussycat Dolls" continues to outperform The CW's Tuesday 9:00p.m. time period by 23% in adults 18-34, 33% in women 18-34, 7% in women 18-49, 43% in teens and 60% in female teens.

Overall, The CW ranked second from on Tuesday among women 18-34 (2.0/5), teens (1.5/5) and female teens (2.4/7).





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· AMERICAN IDOL (ABC)
· GILMORE GIRLS (CW)
· PUSSYCAT DOLLS PRESENT: GIRLICIOUS (CW)




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