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[09/05/07 - 01:16 PM]
Primetime Ratings Report for the Week of August 27, 2007
ABC spins the numbers for the week of August 27-September 2.
[via press release from ABC]

Primetime Ratings Report For the week of August 27, 2007

ABC's Repeat "Wife Swap" Wins Monday at 8pm In Total Viewers and Across the Key Adult Demos

ABC's "Fat March" Hits Series Highs in Adults 18-34 and Women 18-34

A Rebroadcast "Supernanny" Ranks No. 1 on Monday at 10pm in Women 18-34

"Just for Laughs" Episodes Place Second in Their Half-Hours in Adults 18-49

ABC Wins Saturday with the "Saturday Night Football" Season Premiere Across All Adult Demos

ABC News' "20/20" is Friday's No. 1 Program in Viewers, Adults 18-49 and Adults 25-54, Ranking No. 1 in its Hour for the 10th Time in the Last 11 Weeks

An Encore ABC's "America's Funniest Home Videos" Leads Sunday at 7pm In Adults 18-49 for the Third Consecutive Week

WEEK No. 50:

Monday

ABC's Monday night lineup finished second on the night in Total Viewers (4.7 million) and Adults 18-49 (1.9/5), while leading among Women 18-34 (2.4/7).

"Wife Swap" (8:00-9:00 p.m.)

ABC's rebroadcast "Wife Swap" led the opening hour of prime in Total Viewers (5.6 million) and across each of the key adult demographics: Adults 18-34 (2.1/7), Adults 18-49 (2.3/7) and Adults 25-54 (2.3/7).

� "Wife Swap" ranked as the No. 1 show on Monday and posted ABC's highest rating among Women 18-34 (3.0/10) in the hour during the summer in nearly 6 years � since 9/17/01.

"Fat March" (9:00-10:00 p.m.)

"Fat March" placed second at 9 p.m. among Total Viewers (4.6 million) and Adults 18-49 (1.7/5).

� "Fat March" logged series highs among Adults 18-34 (1.5/4) and Women 18-34 (2.0/6).

"Supernanny" (10:00-11:00 p.m.)

ABC's repeat "Supernanny" took second in Adults 18-49 (1.7/5) and ranked No. 1 in Women 18-34 (2.2/6).

Tuesday

"Just for Laughs � TU 8PM" (8:00-8:30 p.m.)

At 8 p.m., "Just for Laughs" placed second in its half-hour to CBS' "Power of 10" in Adults 18-49 (1.8/6).

"Just for Laughs" (8:30-9:00 p.m.)

A repeat second episode of "Just for Laughs" built on its lead-in by 11% in viewers (7.2 million vs. 6.5 million) and by 22% in Adults 18-49 (2.2/7 vs. 1.8/6). The hidden camera series finished second in its half-hour in both Nielsen measures, while leading the time slot among Kids 2-11 (1.5/6).

Friday

"20/20" (10:00-11:00 p.m.)

In the final hour of prime, ABC News' "20/20" led its time slot and ranked as the No. 1 broadcast program of the night in Total Viewers (6.1 million), Adults 18-49 (1.9/7) and Adults 25-54 (2.2/7) for the 5th time in the last 6 weeks.

� "20/20" ranked No. 1 in its hour in the young adult demo for the 10th time in the last 11 weeks.

� "20/20" stood as the No. 1 newsmagazine of the week in Adults 18-49 (tied).

Saturday

"Saturday Night Football: Tennessee at California" (8:00-11:00 p.m.)

With the second season premiere of "Saturday Night Football," between the Tennessee Volunteers and the California Golden Bears, ABC won the night across each of the key adult demographics: Adults 18-34 (1.7/7), Adults 18-49 (1.8/7) and Adults 25-54 (1.9/7).

Sunday

"America's Funniest Home Videos" (7:00-8:00 p.m.)

A repeat of ABC's "America's Funniest Home Videos" won the first hour of prime among Adults 18-49 (1.2/5) for the 3rd consecutive week.

Source: Nielsen Media Research, NTI (Live + Same Day or Most Current), week of 8/27/07, or as dated.





  [september 2007]  
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· 20/20 (ABC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· FAT MARCH (ABC)
· JUST FOR LAUGHS (ABC)
· POWER OF 10 (CBS)
· SATURDAY NIGHT COLLEGE FOOTBALL (ABC)
· SUPERNANNY (LIFETIME)
· WIFE SWAP (PARAMOUNT)




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