CBS'S "NUMB3RS," "CANE," "MOONLIGHT" AND "THE UNIT" AMONG THE TOP PROGRAMS BENEFITING FROM LIVE PLUS SEVEN DAY DVR PLAYBACK AMONG ADULTS 18-49
Live Plus Seven Day Lifts Versus Live Plus Same Day Among Adults 18-49:
"Numb3rs" +0.5 Ratings Point (+20%)
"Cane" +0.4 Rating Point (+17%)
"Moonlight" +0.3 Rating Point (+15%)
"The Unit" +0.4 Rating Point (+13%)
"Numb3rs," "CSI," "CSI: Miami" and "Criminal Minds" Gain Over a Million Viewers When Live Plus Seven Day Playback is Added
CBS's NUMB3RS, CANE, MOONLIGHT and THE UNIT were among the top programs benefiting from live plus seven day DVR playback among adults 18-49 versus their respective live plus same day ratings, according to Nielsen final ratings for the week of Oct. 8-14.
Among adults 18-49, NUMB3RS gained 0.5 rating points or +20%; CANE increased by 0.4 rating points or +17%; MOONLIGHT gained 0.3 rating points or +15%; and THE UNIT was up by 0.4 rating points or +13% compared to their live plus same day ratings. All four programs ranked among the top 20 programs on a percentage basis.
Among total viewers, NUMB3RS gained 1.03 million viewers (+11%), CSI increased by 1.41 million viewers (+7%), CSI: MIAMI gained 1.17 million viewers (+8%) and CRIMINAL MINDS netted an increase of 1.0 million viewers (+7%).
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