USA DELIVERS BEST OCTOBER EVER
USA DELIVERS BEST OCTOBER EVER
Original episodes of LAW & ORDER: CRIMINAL INTENT lead the way to highest-rated October in USA history
NEW YORK, NY � October 30, 2007 � October 2007 is USA's best October ever among households (2.01 million), total viewers (2.6 million), P18-34 (566,000), P18-49 (1.2 million) and P25-54 (1.17 million). Compared to October 2006, USA is up +8% among households, up +7% among total viewers, up +10% in P25-54, up +12% in P18-49 and up +12% in P18-34.
USA's strong performance was driven by all four original new episodes of LAW & ORDER: CRIMINAL INTENT, as well as WWE MONDAY NIGHT RAW, LAW & ORDER: SPECIAL VICTIMS UNIT and the acquired theatrical BRUCE ALMIGHTY.
� The 10/18 original episode of LAW & ORDER: CRIMINAL INTENT was the top scripted telecast of the month among P25-54 (2.16 million).
� The average of the four original LAW & ORDER: CRIMINAL INTENT episodes in the quarter was up +95% among total viewers, up +114% in P25-54 and up +115% in P18-49 from the Thu 10-11p time period average for the same weeks in October 2006.
� The four LAW & ORDER: CRIMINAL INTENT episodes averaged 3.92 million total viewers, 1.91 million in P25-54 and 1.81 million in P18-49.
� USA had 17 of the top 30 ad-supported entertainment telecasts among P25-54 for the month of October, more than any other network.
USA was also the #1 entertainment network for the week 10/22/07 among P18-49 (1.3 million), P25-54 (1.29 million), households (2.1 million) and total viewers (2.7 million).
Note: all weekly daypart and program data is Live+SD. October data is L7 through 10-14 and LS through 10-28.
* Data goes back to 1991.
USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 network in basic cable, USA Network is seen in nearly 94 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.
USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.
|