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[11/28/07 - 03:31 PM]
Lifetime Television on Pace to Seize #1 Spot for Entire Year Among W18-49 and W25-54 in Total Day, Versus All of Ad-Supported Basic Cable
Lifetime spins the numbers for the year to date.
[via press release from Lifetime]

Lifetime Television on Pace to Seize #1 Spot for Entire Year Among W18-49 and W25-54 in Total Day, Versus All of Ad-Supported Basic Cable

- Lifetime Movie Network Top 10 Channel Among W18+, Fueled By Three Straight Months of Ratings Growth -

NEW YORK, Nov. 28 -- Powered by a ratings surge that began with the premiere of the smash hit drama "Army Wives" in June, Lifetime Television is on pace to finish 2007, versus all of ad-supported basic cable, as the #1 network in total day among W18-49, rising from second place in 2006. The network is also on track to end the year #1 in total day among W25-54 for the second straight year, according to Mike Greco, Executive Vice President, Research, Lifetime Networks.

In primetime, Lifetime's recent ratings success is fueled by three consecutive months of double-digit growth among W18-34, posting a gain of 20% in that demo in November.

Lifetime Movie Network, the second highest-rated women's network,* is also enjoying tremendous ratings increases, featuring three consecutive months of primetime household ratings growth, up 17% in November. Year-to-date, the network is tied for seventh in total day among W18+, propelled by three straight months of double-digit ratings gains, up 33% in November.

An integral part of the company's 2007 success was the growth of the digital business, highlighted by the November re-launch of myLifetime.com. Among the web's skyrocketing numbers this year were:

-- A 260% increase, year-to-year, in unique visitors

-- Page views were up 165% versus September '06

-- Community includes 2.38MM registered members

-- Averaging 2.9MM unique visitors per month in 2007

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

*Lifetime Movie Network's HH primetime rating is twice that of Oxygen and three times that of WE

SOURCE Lifetime Networks
http://www.lifetimetv.com http://www.mylifetime.com





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