or


[04/17/08 - 04:13 PM]
The "2008 CMT Music Awards" Scores with Viewers and Shatters Traffic Records on CMT.com
CMT spins the numbers for Monday, April 14.

[via press release from CMT]

THE "2008 CMT MUSIC AWARDS" SCORES WITH VIEWERS AND SHATTERS TRAFFIC RECORDS ON CMT.COM

Premiere and Repeat Telecast Reach 9.1 Million Viewers

CMT.com Records Outstanding 26 Million Page Views Following the Awards

NASHVILLE � April 17, 2008 � More than 9.1 million viewers* tuned in for the premiere and repeat telecasts of the 2008 CMT MUSIC AWARDS, which premiered live Monday, April 14 from 8:00-10:30 p.m., ET on CMT and is country music's only fan-voted awards show. Traffic on CMT.com hit record highs the day following the awards show, breaking all previous records for page views, uniques and streams.

According to Nielsen Media Research, the two-and-a-half hour 2008 CMT MUSIC AWARDS scored a 1.27 rating among P18-49 up +35% from last year, and averaged 2.8 million impressions (P2+), with 1.3 million of those falling in the key P18-49 demo. The show is CMT's most-watched telecast since the 2007 premiere of DALE. More than 11.1 million viewers cumulative tuned in Monday for related programming, including the live CMT MUSIC AWARDS RED CARPET show and the series premiere of CAN YOU DUET.

Traffic on CMT.com surged the day after the event, shattering all previous CMT.com records with an astounding 26 million page views on Tuesday, April 15, besting the 2007 awards by +246%. Total uniques to the site were up +364% at 1.6 million for the single day, and streams were up +173% with more than 994,000 streams in a single day compared to last year's awards.** Red carpet footage and photo galleries were the biggest traffic drivers for the day, while streaming video, including the hilarious show opener featuring all three presidential candidates, continues to garner clicks. Extensive awards show coverage at CMT.com included a live simulcast, first ever live blogging, photo galleries, video collections, lyrics, song downloads, merchandise, news and message boards. Fans cast a record 5 million votes online to determine the night's big winners.

Hosted by father and daughter combo Billy Ray Cyrus and Miley Ray, the CMT MUSIC AWARDS featured an eclectic array of stars, musical performances, laughs and surprises throughout the night. Performances included Carrie Underwood, Sugarland with Little Big Town and Jake Owen, Brad Paisley with special guest, Hank Williams, Jr., Rascal Flatts, Kenny Chesney, Toby Keith, Tim McGraw & Faith Hill, Alan Jackson, Taylor Swift, LeAnn Rimes, Keith Urban and Brooks & Dunn, as well as Billy Ray Cyrus and Miley Cyrus.

Immediately following the awards, CMT premiered CAN YOU DUET, a new 11-episode music competition series from "American Idol" producers FremantleMedia North America. Thousands of country star hopefuls auditioned, but only two performers will make the final cut to become country's next great duo. CAN YOU DUET will air in its regular timeslot every Friday at 8:00 p.m., ET/PT on CMT.

The 2008 CMT MUSIC AWARDS can be viewed in their entirety at CMT.com, and will encore Thursday, April 17 at 3:30 p.m. and 8:00 p.m.; Saturday April 19 at 9:00 p.m., and Sunday, April 20 at 4:30 p.m. All times listed are ET/PT.

Exclusive content can be found at CMT.com and CMT Mobile, and CMT will later bow the awards on its digital all-music channel, CMT Pure Country.

*Nielsen Media Research (cume P 2+ / 1 minute qualifier)

**Page views, uniques and streams pulled for single day on Tuesday, April 15

CMT, a unit of Viacom's MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 87 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.





  [april 2008]  
S
M
T
W
T
F
S
  


· AMERICAN IDOL (ABC)
· CAN YOU DUET? (CMT)





most recent ratings | view all posts
[01/22/25 - 03:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
On Monday (1/13/25), "Nightline" scored its most-watched telecast (1.340 million) in over 1 year.

[01/22/25 - 01:27 PM]
College Football Playoff National Championship Presented by AT&T Tops College Football Postseason Viewership, Delivering 22.1 Million Viewers
Said broadcast peaked with 26.1 million viewers from 8:30-8:45 p.m. ET.

[01/22/25 - 11:25 AM]
"Doc," FOX's New Hit Medical Drama, Delivers Nearly 16 Million Viewers with Debut Episode, +609% Increase Over Live+Same Day
"Doc" is also FOX's most streamed premiere episode across 7-day viewing in over a year.

[01/21/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 13: "Back in Action" Hits the Mark with Chart-Topping Debut
There was plenty of love for "XO, Kitty's" second season, which premiered on January 16 and debuted at No. 2 on the English TV list with 14.2 million views.

[01/21/25 - 08:54 AM]
NBC Sports Delivers Its Fourth-Largest NFL Divisional Playoff Audience on Record as Rams-Eagles Averages 37.8 Million Viewers on NBC & Peacock
The audience for Rams-Eagles peaked with an average of 47.5 million viewers from 6:00-6:11 p.m. ET.

[01/20/25 - 08:46 AM]
Rewrite the Record Books: Texans at Chiefs Deliver 32.7 Million Viewers, ESPN's Most-Watched NFL Game Ever
ESPN's Texans-Chiefs viewership is expected to surpass 33 million viewers when Nielsen reports the final audience this week.

[01/19/25 - 01:31 PM]
FOX Sports Delivers 33.6 Million Viewers for Commanders-Lions NFC Divisional Game
Saturday's NFC Divisional showdown is projected to peak at 35.7 million viewers from 9:30-9:45 PM ET.

[01/17/25 - 03:39 PM]
"Shifting Gears" Brings Tim Allen Back to ABC and Hulu in Style with 17 Million Total Audience to Date
"Shifting Gears" stood as ABC's strongest series debut in over six years - since 10/16/18 with "The Conners," and marks the most-watched ABC series premiere on streaming to date, based on views in its first seven days on Hulu and Hulu on Disney+.

[01/16/25 - 04:01 PM]
NBC and Peacock's 2024 Holiday Programming Reached 88 Million People from Thanksgiving to New Year's Day
The Macy's Thanksgiving Day Parade was the #1 show of the holiday season.

[01/16/25 - 03:38 PM]
ABC Tuesday Dramas "Will Trent," "High Potential" and "The Rookie" Return with Stellar, Record-Setting Results
Both "Will Trent" and "The Rookie" achieved all-time streaming highs for their premiere episodes over seven days.

[01/16/25 - 01:45 PM]
Third Season of Peacock Original "The Traitors" Debuts as #1 Unscripted Series in the U.S. Across All Platforms
499 million minutes were consumed for the entire series for the week of January 6-12.

[01/15/25 - 02:35 PM]
TGL Presented by SoFi Match 2 on ESPN Draws Average of 1 Million Viewers, Up 9 Percent Over Match 1
With Tiger Woods making his playing debut, viewership peaked at 1.1 million from 8:30-8:45 p.m. ET and held steady in the 1 million range from 7:30 p.m. until past 9 p.m.

[01/14/25 - 12:31 PM]
Prime Video's First-Ever NFL Playoff Game Attracted the Most Concurrent Viewers Ever to the Service
Said news caps off a historic 2024-2025 campaign for the service.

[01/14/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 6: "Squid Game" Season 2 Keeps Winning, While "Missing You" Doesn't Miss
"American Primeval" - the historical drama based on real-life events during the 1857 Utah War - arrived at the No. 2 spot with 10.4 million views.

[01/14/25 - 07:43 AM]
FOX Delivers Most-Watched Telecast of the Week with NFL Wild Card Game
The audience peaked with 39,510,000 viewers from 7:00-7:15 PM ET.