or


[04/25/08 - 12:14 PM]
Quick Take for Thursday, April 24, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Thursday, April 24.

[via press release from ABC]

Quick Take for Thursday, April 24, 2008 (Fast Affiliate Live + Same Day Ratings)

For the 2nd Year in a Row, ABC Wins the Opening Night of the May Sweep Among Adults 18-49, Marking its 6th Straight Major Sweep to Open at No. 1

ABC Posts its Best Thursday in 3 Months in Viewers and Key Adults, While Delivering its Highest Ratings on the Night in Nearly 5 Months in Key Women

On its Return, ABC's "Ugly Betty" Earns Second to CBS' "Survivor" in Viewers and Adults 18-49, and Ranks No. 1 in Women 18-34 for its 13th Regular Original Telecast

The No. 1 TV Program on Thursday in Adults 18-49, "Grey's Anatomy" Dominates its Time Slot and Stands as TV's Top-Rated Scripted Series Telecast in Nearly 3 Months

In its New Slot, "Lost" Beats its Nearest Competition by 67% in Adults 18-49, Jumps from its Most Recent Original with ABC's Best Numbers in the Hour in Nearly a Year

Thursday Night (8:00-11:00 p.m.)

ABC dominated the opening night of the 2008 May Sweep among Adults 18-49 (4.8/13), beating second-place CBS by 20% (4.0/11), third-place NBC by 66% (2.9/11) and fourth-place Fox by 109% (2.3/6). The Network also ranked No. 1 on the night across the other adult demos and with teens: AD25-54 (5.3/13-tie), AD18-34 (4.3/13) and Teens 12-17 (2.3/9). ABC's "Grey's" and "Lost" stood as the Top 2 TV shows of the night among young adults.

� ABC marked its second straight year as the No. 1 network on the first night of the May Sweep in Adults 18-49, while registering its sixth consecutive first-place finish on the opening night of any major sweep in the key sales demographic � No. 1 on the opening nights of Nov. '06, Feb. '07, May '07, Nov. '07, Feb. '08 and May '08.

� ABC posted its strongest Thursday in viewers and across all key adults in 3 months, and marked its highest ratings on the evening in nearly 5 months with all key women � since 1/31/08 and 12/06/07, respectively.

"Ugly Betty" (8:00-9:00 p.m.)

Returning with its first telecast in 3 months (since 1/24/08), ABC's "Ugly Betty" earned second place in the 8 o'clock hour in Total Viewers (8.5 million) and Adults 18-49 (2.5/8) to time period regular CBS' "Survivor: Micronesia." The ABC sophomore series posted a convincing victory in the hour among its core audience of Women 18-34, beating out second-place "Survivor" by a margin of 28% (3.7/11 vs. 2.9/11). In fact it was "Ugly Betty's" 13th straight regular original telecast this season to rank No. 1 in its time slot with Women 18-34.

� The return of "Ugly Betty" generated ABC's top viewer and young adult numbers in the time period in 3 months � since 1/31/08.

"Grey's Anatomy" (9:00-10:00 p.m.)

On its first original airing since early January (1/10/08), ABC's "Grey's Anatomy" returned to dominate the 9 o'clock hour and rank as Thursday's No. 1 television program across each of the key adult demographics: Adults 18-34 (5.9/16), Adults 18-49 (6.3/16) and Adults 25-54 (7.0/16). In its time period, "Grey's" topped CBS' original "C.S.I." by 37% in Adults 18-49 (6.3/16 vs. 4.6/11). "Grey's" marked its 12th consecutive original telecast this season as Thursday's No. 1 TV show in the key young adult sales demographic.

� On it return among Adults 18-49, "Grey's Anatomy" qualified as the highest rated scripted series telecast on TV in nearly 3 months � since Fox's "House" on 2/5/08, which had the added benefit of following "American Idol" on that night.

"Lost" (10:00-11:00 p.m.)

With strong retention of its "Grey's Anatomy" lead-in (87%), ABC's "Lost" overshadowed its new 10 o'clock time period competition, defeating second-place CBS' original time slot regular, "Without a Trace," by 67% in Adults 18-49 (5.5/14 vs. 3.3/9). In fact "Lost" was No. 1 in its time slot in the key young adult sales demographic for the 9th consecutive original telecast this season. "Lost" won the 10:00 p.m. hour in all key adults, men, women and teens.

� In addition to delivering solid retention of its "Grey's" lead-in with key adults, "Lost" actually built on its lead-in across all key men demos (M18-34/M18-49/M25-54). "Lost" stood as Thursday's

No. 1 TV show with Men 18-49 (4.5/13).

� "Lost" was up from its most recent original airing (3/20/08) by 8% in Total Viewers (12.4 million vs. 11.5 million) and by 20% in Adults 18-49 (5.5/14 vs. 4.6/12). In fact the series drew its biggest audience since early March and its top Adult 18-49 rating since late February � since 3/6/08 and 2/21/08, respectively. Furthermore in Total Viewers and Adults 18-49, "Lost's" time period premiere produced ABC's best numbers in the hour in almost a year � since 5/17/07 and 5/3/07, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from over 15% at the same point in 2006-07, up to nearly 24% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/24/08.





  [april 2008]  
S
M
T
W
T
F
S
  


· AMERICAN IDOL (ABC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· GREY'S ANATOMY (ABC)
· HOUSE (FOX)
· LOST (ABC)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)
· WITHOUT A TRACE (CBS)





most recent ratings | view all posts
[11/26/24 - 01:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" posted double-digit gains week to week across the board, hitting a 6-week high in overall viewers and 7-week highs in both key Adult demos.

[11/26/24 - 12:03 PM]
Netflix Top 10 Week of Nov. 18: "The Merry Gentlemen" and "A Man on the Inside" Take the Top Spots
Season 2 of the animated series "Arcane" laid siege to #2 (6.4M views), while Season 1 took #5 with 2.2M views.

[11/21/24 - 01:12 PM]
"Dancing with the Stars" Semifinals Is Top Program of the Night in Adults 18-49 and All Key Women Demographics
The spectacular season 33 penultimate episode grew over the previous week's 500th episode celebration in both Total Viewers (5.19 million vs. 5.13 million) and Adults 18-49 (0.75 rating vs. 0.71 rating), hitting a season high in Total Viewers.

[11/21/24 - 10:32 AM]
Taylor Sheridan's "Landman" Explodes with Over 5M Global Viewers Across Paramount+ and Linear Preview
The series also secured the #1 spot for a U.S. premiere in Paramount+ history within its first three days.

[11/19/24 - 01:38 PM]
Food Network's "Harry Potter: Wizards of Baking" Conjures Ratings and Reach with Series Premiere
The new series launched on Thursday, November 14, and posted a 0.57 P25-54 / 0.74 W25-54 L3 rating, more than doubling prior six-week benchmarks (+148% and +124% respectively) and is on pace to be Food Network's highest rated freshman series of the year.

[11/19/24 - 12:58 PM]
"Abbott Elementary" Hits Season Highs in Total Viewers and Adults 18-49 with 6.33 Million Total Viewers and 2.21 Adults 18-49
After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, "Abbott Elementary" hit season highs in both Total Viewers (6.33 million) and Adults 18-49 (2.21 rating) with its November 6 episode.

[11/19/24 - 12:01 PM]
Netflix Top 10 Week of Nov. 11: "Jake Paul vs. Mike Tyson" Has Knockout Debut; "Hot Frosty" Heats Up at #1
Season 2 of the animated series "Arcane" held its place at #2 on the English TV List with 7.4M views and brought Season 1 back onto the list at #8 with 2.6M views.

[11/19/24 - 10:31 AM]
Netflix and Most Valuable Promotions' Jake Paul vs Mike Tyson Mega-Event Makes History with Over 108 Million Live Global Viewers
The Jake Paul vs Mike Tyson fight is the most-streamed sporting event ever, peaking at 65 million concurrent streams, with 38 million concurrent streams in the US.

[11/18/24 - 10:00 AM]
Four CBS Daytime Shows Post Year-Over-Year Growth
"The Late Show with Stephen Colbert" has also retained its #1 status with a 16% increase in total viewers vs. last year.

[11/16/24 - 02:04 PM]
60 Million Households Tuned in Live for Jake Paul vs. Mike Tyson with Nearly 50 Million for Amanda Serrano vs. Katie Taylor 2 During the Netflix and Most Valuable Promotions Mega-Event
Additional viewership information, including total viewers, will be released early this week.

[11/15/24 - 11:44 AM]
"Live with Kelly and Mark" Halloween Week Scares Up Season Highs in Total Viewers and Households
Thursday's Halloween celebration "Only HALLOWEEN in the Building," featuring the annual fan-favorite costume contest, was the show's top telecast in both Total Viewers (2.396 million) and Households (1.64 rating) in seven months.

[11/15/24 - 10:14 AM]
"Dancing with the Stars" 500th Telecast Is Top Entertainment Program of the Night in Adults 18-49
In addition, the milestone episode ranked as the No. 1 telecast on Tuesday night in Women 18-34 (0.92 rating) and Women 18-49 (0.95 rating), as well as Teens 12-17 (0.29 rating) and Adults 25-54 (0.93 rating).

[11/13/24 - 11:30 AM]
"Doctor Odyssey" Series Premiere Swells +482% Over Live+Same Day Audience in Adults 18-49
Plus: "9-1-1" kicked off season eight with an action-packed three-episode story arc rising +156% in Total Viewers (12.64 million vs. 4.93 million) and +519% in Adults 18-49 (2.91 rating vs. 0.47 rating) over its initial Live+Same Day audience.

[11/13/24 - 02:31 AM]
"Citadel: Honey Bunny" Was Prime Video's Most Watched Series Globally This Weekend
The series was in the Top 10 in almost 150 countries, including US, UK, France, Italy, Australia, Canada, Brazil, and UAE, proving the trend that consumers are continuing to enjoy non-English language content.

[11/12/24 - 12:06 PM]
Netflix Top 10 Week of Nov. 4: "Countdown: Paul vs. Tyson" Enters the Ring; "Meet Me Next Christmas" Unwraps #1
Season 2, Act I of "Arcane," the animated series based on the popular multiplayer online battle arena game League of Legends, also had a strong debut, taking second place with 6.3M views.