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[09/23/08 - 02:46 PM]
Mind-Blowingly Resilient! Against Increased Competition, "Gossip Girl" Scores Second Best Performance Ever in Key Demos
The CW spins the numbers for Monday, September 22.
[via press release from The CW]

MIND-BLOWINGLY RESILIENT! AGAINST INCREASED COMPETITION, "GOSSIP GIRL" SCORES SECOND BEST PERFORMANCE EVER IN KEY DEMOS

GOSSIP GIRL Ranks Second in the Hour Among Target Women Demos

GOSSIP GIRL and ONE TREE HILL Combine to Give The CW Its Second Best Monday Ever in Women 18-34

GOSSIP GIRL and ONE TREE HILL Each Deliver Dramatic Year to Year Growth

September 23, 2008 (Burbank, CA) - Facing increased competition, The CW's sophomore sensation GOSSIP GIRL scored its second best performance ever among its target demos of women 18-34 (3.9/11), adults 18-34 (2.4/7) and women 18-49 (2.5/6), according to preliminary live plus same day Nielsen ratings for Monday, Sept. 22, 2008. GOSSIP GIRL was second in 8:00 hour in women 18-34 and females 12-34 (3.8/11).

Against competitive premieres, The CW had its second best Monday night ever in women 18-34 (3.5/9). The CW beat Fox and CBS on Monday with women 18-34, and finished just a tenth behind NBC.

Compared to its fourth episode last season (10/10/07), GOSSIP GIRL has improved 39% in women 18-34, 41% in adults 18-34, 25% in women 18-49, 23% in adults 18-49 (1.6/4) and 19% in total viewers (3.4mil)

ONE TREE HILL also continues to outpace last season by double-digit percentages, gaining 33% in women 18-34 (3.2/8), 24% in adults 18-34 (2.1/5), 29% in women 18-49 (2.2/5), 15% in adults 18-49 (1.5/3) and 11% in viewers (3.1mil) versus its 4th telecast a year ago (1/29/08).

Overall, the combination of GOSSIP GIRL and ONE TREE HILL delivered dramatic year to year growth on The CW's Monday, improving 150% in women 18-34 (3.5/9), 130% in adults 18-34 (2.3/6), 85% in women 18-49 (2.4/6), 50% in adults 18-49 (1.5/4) and 40% in viewers (3.2mil)





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· GOSSIP GIRL (CW)
· ONE TREE HILL (CW)




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