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[10/31/08 - 03:10 PM]
Smallville and "Supernatural" on the Rise, Performing at Or Near Season Highs
The CW spins the numbers for Thursday, October 30.
[via press release from The CW]

"SMALLVILLE" AND "SUPERNATURAL" ON THE RISE, PERFORMING AT OR NEAR SEASON HIGHS

SMALLVILLE Matches Season Highs in Key Demos

SUPERNATURAL Scores Second Best Performance of the Season

On First Night of Nov. 2008 Sweep, SMALLVILLE and SUPERNATURAL Combine for Year-to-Year Growth on Thursday

October 31, 2008 (Burbank, CA) - The CW's Thursday combination of SMALLVILLE and SUPERNATURAL were on the rise last night, as both series climbed to deliver ratings that were at or near season highs, according to Live Plus Same Day Nielsen ratings for Thursday, Oct. 30, 2008

SMALLVILLE matched its season highs in adults 18-34 (1.8/6), men 18-34 (2.2/7), men 18-49 (2.1/6) and total viewers (4.3mil). SMALLVILLE improved over last week's telecast by 6% in adults 18-34, 10% in men 18-34, 11% in men 18-49 and 4% in viewers.

SUPERNATURAL climbed to its best performance in adults 18-34 (1.4/4), adults 18-49 (1.5/4) and total viewers (3.6mil) since its season premiere (9/18/08). SUPERNATURAL grew week-to-week by 17% in adults 18-34, 45% in men 18-34, 15% in adults 18-49, 33% in men 18-49 and 9% in total viewers.

On the first night of the Nov. 2008 Sweep, The CW climbed to its best Thursday of the season in men 18-34 (1.9/6-tie) and second best in adults 18-34 (1.6/5), adults 18-49 (1.6/4) and total viewers (3.9mil). Compared to the first night of the Nov. 2007 Sweep a year ago, The CW is up in adults 18-49, men 18-34, men 18-49 and total viewers.





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· SMALLVILLE (CW)
· SUPERNATURAL (CW)




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