NBC'S MONDAY LINE-UP OF 'CHUCK,' 'HEROES' AND 'MEDIUM' RETURN TO STRONG NUMBERS
A SPECIAL 3-D EPISODE OF 'CHUCK' SCORES ITS HIGHEST 18-49 RATING AND OVERALL VIEWERSHIP OF THE SEASON, DELIVERING NBC'S TOP NON-OLYMPIC DEMO RESULT IN THE SLOT IN 11 MONTHS
'HEROES' RETURNS TO ITS BEST NUMBERS SINCE OCTOBER, WINNING ITS TOUGH HOUR IN KEY MALE DEMOS AND FINISHING WITHIN ONE SHARE OF THE SLOT LEAD IN ADULTS 18-49
THE FIFTH-SEASON PREMIERE OF 'MEDIUM' SUMMONS NBC'S TOP NUMBERS IN THE TIME PERIOD SINCE NOVEMBER 3, ASCENDING 26 PERCENT IN 18-49 AND 46 PERCENT IN TOTAL VIEWERS VERSUS THE NETWORK'S SEASON AVERAGE FOR THE SLOT
Universal City, Calif. � February 3, 2009 � Last night, NBC's Monday lineup of "Chuck," "Heroes" and "Medium" returned to propel the network to its strongest Monday primetime performance in three months in both adults 18-49 and total viewers, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.
Last night at 8 p.m. ET, "Chuck" returned with a special 3-D episode to score its highest 18-49 rating and biggest overall viewership of the season, a 3.0 rating, 7 share in adults 18-49 and 8.3 million viewers overall. Versus its "live plus same day" season-to-date average, "Chuck" last night was up 20 percent in 18-49 rating (3.0 vs. 2.5) and 24 percent in total viewers, despite formidable time-period competition from Fox's "House," CBS's "Big Bang Theory" and "How I Met Your Mother" and ABC's "The Bachelor." In 18-49, this is NBC's highest rating in the time period in 11 months (since February 25, 2008).
At 9 p.m. ET, "Heroes" (3.9/9 in 18-49, 8.5 million viewers overall) returned to its highest 18-49 rating since October 27 and its biggest overall viewership since October 20. "Heroes" finished within one share of the time period lead in adults 18-49 and won its slot in men 18-49 and men 18-34, against such tough competition as ABC's "The Bachelor," CBS's Monday 9-10 p.m. comedies and Fox's "24." In head-to-head competition in the 9-10 p.m. hour, "Heroes" topped rival drama "24" in adults, men and women 18-49 and adults, men and women 18-34, pending updates.
"Heroes" built on its lead-in from the previous hour by 30 percent in adults 18-49 and by 58 percent in adults 18-34 (to a 4.1 from a 2.6). It is worth noting that "Heroes" ratings this season have been increasing by an average 22 percent in adults 18-49 when going from "live plus same day" to "live plus seven day" measures.
At 10 p.m. ET, the fifth season debut of "Medium" (2.9/7 in 18-49, 8.5 million viewers overall) conjured NBC's highest 18-49 rating and largest total viewership in this time period since November 3. "Medium" ascended 26 percent in adults 18-49 (2.9 vs. 2.3) and 46 percent or 2.7 million persons in total viewers (8.5 million vs. 5.8 million) versus NBC's "live plus same day" season-to-date average for the time period. "Medium ranked #2 in adults, men and women 25-54 and men 18-49.
NBC delivered its highest Monday primetime average in adults 18-49 (a 3.3) and total viewers (8.4 million) since November 3. NBC's 3.3 average for the night in adults 18-49 is up 22 percent versus the network's "live plus same day" season-to-date average for Monday night (3.3 vs. 2.7)
Preliminary 18-49 averages for Monday night are: Fox, 4.6/11; CBS, 4.3/10; ABC, 3.7/9; NBC, 3.3/8; CW, 1.2/3. In overall total viewers, February 2 preliminary results are: CBS, 13.3 million; Fox, 13.0 million; ABC, 9.6 million; NBC, 8.4 million; CW, 2.4 million
Note that all national ratings are "live plus same day" unless otherwise indicated.
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