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[07/01/09 - 11:06 AM]
2q09 Ranks as Soapnet's Most-Watched Quarter Ever in Total Viewers and Women 18-49
SOAPnet spins the numbers for the second quarter of 2009.
[via press release from SOAPnet]

Ratings Highlights for 2Q 2009 (Final National Ratings)

2Q09 Ranks as SOAPnet's Most-Watched Quarter Ever in Total Viewers and Women 18-49 Driven by Record Deliveries for "All My Children" and "One Life to Live"

Growing its Audience for the Fourth Consecutive Quarter, "All My Children" Delivers its Largest Quarterly Audience Ever on SOAPnet in Total Viewers and Women 18-49

2Q09 Ranks as "One Life to Live's" Most-Watched Quarter Ever on SOAPnet in Total Viewers and Women 18-49

"All My Children" and "One Life to Live" Post Impressive Double-Digit Percent Gains Year-to-Year in Total Viewers and Women 18-49

SOAPnet (2Q 2009)

� In 2Q09, powered by record deliveries for "All My Children" and "One Life to Live," SOAPnet registered its largest quarterly audience on record in Total Viewers (369,000) and Women 18-49 (143,000).

� Compared to 2Q08, SOAPnet climbed by an impressive 18% in Total Viewers (369,000 vs. 312,000) and by 30% in Women 18-49 (143,000 vs. 110,000).

"All My Children" (M-F, 8:00-9:00 p.m.)

� Delivering its fourth consecutive quarter of growth, 2Q09 qualified as "All My Children's" most-watched quarter ever on SOAPnet in Total Viewers (483,000) and Women 18-49 (191,000).

� Versus year-ago levels, "All My Children" outperformed by 45% in both Total Viewers (483,000 vs. 332,000) and by 72% in Women 18-49 (191,000 vs. 111,000).

"One Life to Live" (M-F, 9:00-10:00 p.m.)

� "One Life to Live" delivered its largest quarterly audience on SOAPnet ever in Total Viewers (469,000) and Women 18-49 (183,000).

� Year-to-Year, "One Life to Live" jumped by 27% in Total Viewers (469,000 vs. 369,000) and by 45% in Women 18-49 (183,000 vs. 126,000).

Source: Nielsen Media Research (National Ratings, 2Q09: 3/30/09-6/28/09, Most Current; Year-Ago, 2Q08: 03/31/08-6/29/08, L + 7.





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