or


[12/10/09 - 12:29 PM]
USA Delivers Best Year in Cable Ever - Again
USA spins the numbers for the year to date.

[via press release from USA]

USA Delivers Best Year in Cable Ever - Again

BURN NOTICE #1 Series in P18-49 & P25-54; ROYAL PAINS and WHITE COLLAR Top New Original Series

Widest Margin Of Victory Ever Over Second Ranked Cable Network

NEW YORK, NEW YORK � December 10, 2009 � USA continued its dominance over the cable landscape in 2009, delivering more primetime P25-54, total viewers, and households than any cable network (basic or pay) in history, while delivering more P18-49, P18-34 and the largest household coverage rating ever in basic cable. For a fourth straight year, USA was the #1 network in cable prime, delivering more P25-54 (1.50 million, +36% over #2 TNT) and P18-49 (1.38 million, +29% over #2 ESPN) than any other network. USA was also the top network for 2009 in cable prime among total viewers (3.29 million, +29% over #2 Disney Channel,) households (2.44 million, +31% over #2 Disney Channel) and P18-34 (613,000, +3% over #2 TBS); the network also delivered the highest household coverage rating (2.47, +0.56 over #2 Disney Channel).

Among basic cable networks, USA enjoyed the widest margins of victory ever over the second ranked network among P25-54, P18-49, and households and the best since 1994 in total viewers.

USA also won the total day crown in 2009, delivering more P25-54 (706,000, +9% over #2 TNT) and P18-49 (656,000, +9% over #2 TNT) than any other cable network. No cable network has ever averaged as many P25-54 over the course of a year's total day as USA has in 2009. This was USA's first total day victory in P25-54 since 1995 and its first P18-49 victory since 1999.

USA performed like a broadcast network this year, beating the CW by double digits in P25-54 (+61%), P18-49 (+33%), total viewers (+85%), and household delivery (+79%) in prime (Mon-Sun 8P-11P). This marks USA's second year beating a broadcaster among P25-54 and P18-49, a feat no other cable network has accomplished.

USA is the home to seven successful original scripted series: BURN NOTICE, ROYAL PAINS, WHITE COLLAR, PSYCH, IN PLAIN SIGHT, LAW & ORDER: CRIMINAL INTENT and the record-setting final season of MONK. Most of the Top 50 P25-54 and P18-49 entertainment telecasts of 2009 were the above USA originals (28 of the top 50 P25-54 and 26 of the top P18-49), as well as the most watched weekly series on cable, WWE MONDAY NIGHT RAW. No other network placed more than 8 telecasts in the year's top 50 for either demo.

* USA's BURN NOTICE and ROYAL PAINS were the top two original series in basic cable prime this year and the only ones to draw over 3.5 million in P25-54 or 3 million in P18-49. These two series claimed nine of the top ten P25-54 scripted telecasts in basic cable prime for 2009, shutting out prior powerhouse TNT's �The Closer.�

* BURN NOTICE's 2009 performance made it the most watched scripted series ever in basic cable among P18-49 (3.27 million). BURN NOTICE also claimed the year's top spot among P25-54 (3.61 million).

* Proving again that USA is the home to new hits, the network's ROYAL PAINS was the #1 new original series of the year, ranking second to BURN NOTICE, for P25-54 (3.56 million), P18-49 (3.15 million). ROYAL PAINS also came in second among total viewers (7.47 million), and households (5.29 million).

* ROYAL PAINS was the top-ranked new series in cable history, delivering more P25-54, P18-49, P18-34, and total viewers than the freshman year of any other scripted series in history.

* WHITE COLLAR debuted in style, coming in second only to sister series ROYAL PAINS among the year's newest cable originals in delivering P25-54, P18-49, total viewers, and households.

* After eight successful seasons on the air, the series finale of the USA Original MONK set records as the most-watched basic cable original drama series telecast of all time. Hitting series highs for its final episode, a rare feat in the TV landscape shared by only an elite group of iconic series, the finale brought in 9.4 million total viewers, beating the prior series high by +37%

* WWE MONDAY NIGHT RAW drew more P25-54 (2.63 million), total viewers (5.48 million), and households (3.70 million) than in any year since 2002. WWE RAW dominates cable in its Monday 9P-11P timeslot, drawing more P18-49, P25-54, P18-34, total viewers, and households than any other entertainment network. WWE RAW grew in every category in 2009, capturing +9% more P25-54, +4% more P18-49, +9% total viewers, and +12% households than in 2008.

* The three most watched acquired series in cable prime in 2009 were USA's NCIS, LAW & ORDER: SPECIAL VICTIMS UNIT, and HOUSE. These three titles drew more P25-54 (NCIS 1.43 million / SVU 1.20 million / House 1.18 million), total viewers (NCIS 3.50 million / SVU 2.73 million / House 2.48 million), and households (NCIS 2.69 million / SVU 2.19 million / House 1.90 million) than any other acquired property on cable. These were the only acquired series to draw over 2.5 million total viewers, or 2 million households.





  [december 2009]  
S
M
T
W
T
F
S
  


· BURN NOTICE (USA)
· HOUSE (FOX)
· IN PLAIN SIGHT (USA)
· LAW & ORDER: CRIMINAL INTENT (USA)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MONK (USA)
· NCIS (CBS)
· PSYCH (USA)
· ROYAL PAINS (USA)
· WHITE COLLAR (USA)
· WWE RAW (USA)





most recent ratings | view all posts
[11/01/24 - 11:54 AM]
"High Potential" Continues Linear Dominance as ABC Wins Tuesday 10 p.m. Hour in Total Viewers for First Time in 4 Years
Season to date through week five, "High Potential" stands as ABC's most-watched (10.42 million) new series in six years - since the 2018-2019 season with "The Conners."

[10/31/24 - 06:41 PM]
FOX Sports Caps a Postseason for the Ages as World Series Game 5 Delivers 18.6 Million Viewers
Across all networks, the 120th World Series dominated the television landscape with an average of 15,808,000 viewers, the best combined figure for the Fall Classic since 2017.

[10/30/24 - 03:14 PM]
FOX Sports Hits Grand Slam with Most-Watched World Series Game 4 Since 2016, Peaking at 18.2M Viewers
Through Game 4, the 2024 World Series across all networks is averaging 14,984,000 viewers - its best start since 2017.

[10/29/24 - 03:37 PM]
World Series Game 3: Monday's Most-Watched Program
On FOX, the broadcast averaged 13,208,000 viewers, making it the most-watched Game 3 since 2018.

[10/29/24 - 12:03 PM]
Netflix Top 10 Week of Oct. 21: "The Lincoln Lawyer" Courts the Top Spot; "Don't Move" Debuts at #1
The new docuseries "This Is the Zodiac Speaking" debuted at #2 with 7.5M views and the feature documentary "Sweet Bobby: My Catfish Nightmare" stole #3 (7.2M views).

[10/29/24 - 11:30 AM]
CBS Premiere Episodes Soar in Multiplatform Viewership Led by "Matlock" Premiere Amassing 22.8 Million Viewers in One Month
Other highlights include the series premiere of "Georgie & Mandy's First Marriage" amassed 10.6 million multiplatform viewers in its first seven days.

[10/28/24 - 03:50 PM]
"Dancing with the Stars" Is Top Program of the Night in Adults 18-49
Season to date, "Dancing with the Stars" stands as the No. 1 entertainment program on broadcast in Adults 18-49 (0.69 rating).

[10/28/24 - 02:05 PM]
Cowboys-49ers Averages Nearly 24 Million Viewers on NBC & Peacock in Most-Watched Week 8 "Sunday Night Football" Game Ever
NBC Sports' audience peaked at 26.4 million viewers in the second quarter (9:15-9:30 p.m. ET).

[10/27/24 - 02:17 PM]
Viewership Gains: World Series Off to Strongest Start Since 2017
With 13,444,000 viewers, it was the most-watched World Series Game 2 on FOX since 2018 (Dodgers-Red Sox: 13,508,000).

[10/26/24 - 01:12 PM]
Gibby, Meet Freddie: MLB Delivers 15.2M Viewers for World Series Game 1
It was the most-watched World Series Game 1 since 2017 (Astros-Dodgers: 15,328,000).

[10/25/24 - 10:57 AM]
The 2024 WNBA Season Delivers Record Viewership Across ESPN Platforms
The 2024 postseason averaged 1.1 million viewers - up 139 percent over 2023's postseason - making it the most-viewed WNBA postseason in 25 years.

[10/24/24 - 01:42 PM]
"Interview with a Killer" Sets Record with Most-Watched Court TV Original Series Debut
The show's initial telecasts were up +50% with Persons 2+ and +60% in P25-54, to become Court TV's top-performing original since the network began being Nielsen rated.

[10/23/24 - 12:35 PM]
"9-1-1" Concludes Wildly Exciting "Bee-Nado" Story Arc, Rising +89% in Total Viewers and +294% in Adults 18-49 Over Initial Live + Same Day Audience
On linear, "9-1-1" ranked as the top entertainment program of the night in both Total Viewers (7.39 million) and Adults 18-49 (0.75 rating).

[10/23/24 - 11:25 AM]
It's a Hallmark Channel Christmas Across Entertainment Cable
"'Twas the Date Before Christmas," "Holiday Crashers," and "Scouting for Christmas" became the Top 3 entertainment cable programs of the week among Households, Total Viewers, and Women and Persons 18+.

[10/22/24 - 03:00 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 6th Consecutive Week
Season to date, "Nightline" is up in Total Viewers (+2% - 989,000 vs. 958,000) versus the comparable weeks last season, posting its largest Total Viewer audience in 5 years - since the 2019-2020 season.