or


[12/28/09 - 10:40 AM]
Oxygen Celebrates Best and Most Watched Year Ever in 2009
Oxygen spins the numbers for the year to date.

[via press release from Oxygen]

OXYGEN CELEBRATES BEST AND MOST WATCHED YEAR EVER IN 2009

Driven By W18-34 (+14%)

Returning Originals Set All Time Series Highs and "Dance Your Ass Off" Becomes Biggest Freshman series in Network History

Digital Platform Delivers Double and Triple Digit Increases

NEW YORK, NY - December 28, 2009 - As 2009 draws to a close, Oxygen celebrates its most watched year ever in primetime across all key demos and total viewers; and saw double digit growth in target audience W18-34, marking a triumphant outperformance of last year's record achievements, according to Nielsen Media Research. The network continued to produce in top form in year two under the NBC Universal banner, which is proven by several milestones. Oxygen launched an incredibly successful new dance/weight-loss competition series "Dance Your Ass Off," which delivered the network's most watched series premiere and most watched freshman series ever. On the digital front, Oxygen experienced double digit increases online, triple digit growth in mobile and created a groundbreaking new social experience, www.OxygenLive.com, providing fans with a real time interactive way to watch original series.

In primetime for 2009, Oxygen experienced tremendous year-over-year gains exceeding 2008 results in key demos averaging 87,000 W18-34 (+14%), 112,000 A18-34 (+10%), 168,000 W18-49 (+9%), 224,000 A18-49 (+6%) and 424,000 total viewers (+8%). Additionally, the year solidified the network's sixth consecutive year of growth among key demos and total viewers.

"From ratings and digital growth to our launch of e-commerce and first-ever social viewing platform OxygenLive, our business is hitting on all cylinders," said Jason Klarman, General Manager, Oxygen Media. "The year's phenomenal growth and success is a testament to our strategic focus on delivering the Generation O woman the �Live Out Loud' brand she wants on every platform."

Returning series and staples of the "Live Out Loud" brand, "Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood" reached series highs in 2009 earning their best seasons ever. "Bad Girls Club" season four is pacing to be the series highest season ever, delivering double digit growth above season three by 58% among A18-49, 54% among W18-49, 47% among W18-34, and up 63% among total viewers. This incredibly popular season earned the most watched telecast on Oxygen ever among P18-49, F18-34, P18-34, and total viewers, the second and third telecasts in the network's history to draw more than one million A18-49. On another high note, season four of "Tori & Dean: Home Sweet Hollywood" outperformed the previous year's season with 10% gains among W18-49 (699,000 average), up 6% among A18-49 (849,000 average), and up 6% among total viewers (1.144 MM average).

Other remarkable highlights adding to the year's successes include a #2 ranking among women's networks in the competitive demos A18-34, W18-34, W18-49 and coming in as the youngest women's network with a median age of 41.7; made a substantial move to #23 ranking among all ad-supported cable entertainment networks for W18-49; an increase in prime ratings six out of seven nights of the week; 26 telecasts delivered over one million viewers; and eight out of twelve months were record setting among key demo A18-49 with December coming in as the highest month ever in traditional prime in W18-34 and A18-34.

Oxygen's digital properties also saw significant double and triple digit gains this year, with www.oxygen.com claiming its best year ever in page views and monthly visitors. When compared to 2008, Oxygen's website is up 90% in page views for the year and up 20% in monthly unique visitors. Additionally, Oxygen mobile has experienced enormous success since launching in June 2008; with an astounding 175% increase in page views and a 71% bump in monthly uniques year-to-date. The network's innovative digital assets was a major contributing factor to the year's accomplishments and continues to be a huge asset when it comes to enhancing the Oxygen viewer and fan experience.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 12/06/09, blended with Live + Same Day through 12/23/09. BGC is Live+Same data. Women's Networks include LIF, LMN, WE, OXY and SOAP.

Source: Oxygen.com, Page Views and Monthly Unique Visitors: YOY comparison, Omniture SiteCatalyst 1/1/09-12/21/09 vs. InsightXE through April '08 and Omniture SiteCatalyst May '08 forward; Year totals through 12/21/09

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.





  [december 2009]  
S
M
T
W
T
F
S
  


· BAD GIRLS CLUB, THE (OXYGEN)
· DANCE YOUR ASS OFF (OXYGEN)
· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)





most recent ratings | view all posts
[02/07/25 - 01:13 PM]
ABC Claims Top 5 Shows Among Adults 18-49 in Cross-Platform Broadcast Series Rankings
Driven by stellar streaming viewership on Hulu and Disney+, three ABC titles more than triple their seven-day linear averages, including "High Potential" (+297%), "Abbott Elementary" (+270%) and "Shifting Gears" (+242%).

[02/07/25 - 10:08 AM]
CBS Wins Thursday Night with Top 4 Programs of the Night, Up from Its Thursday Season Average
"Georgie & Mandy's First Marriage" (8:00-8:30 PM) was the #1 program of the night delivering 6.54 million viewers.

[02/07/25 - 09:10 AM]
CBS "Hollywood Squares" Is the Season's #1 New Unscripted Series Reaching Nearly 24 Million Unique Viewers
The show is televisions #1 new unscripted series this season averaging 5.40 million viewers in primetime alone.

[02/05/25 - 09:18 AM]
CBS "FBI" Line Up Wins Tuesday Night
"FBI" was the #1 show of the night with 5.83 million viewers, winning its hour by +1.33 million viewers.

[02/04/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 27: "Back in Action" Pulls No Punches, "The Night Agent" Hits Its Mark in Top 10
Plus: the Noah Centineo-starring "The Recruit" remained a hit, with Season 2 arriving at No. 2 (5.9 million views) and Season 1 sitting at No. 8 (3.1 million views).

[02/04/25 - 08:48 AM]
"The Flip Off" Delivers HGTV's Highest-Rated Freshman Series Premiere Since September 2022
The series attracting 4.0 million total viewers across linear and streaming when it premiered on Wednesday, January 29, at 8 p.m. ET/PT.

[02/04/25 - 08:33 AM]
"The 67th Annual Grammy Awards" on CBS Nets 15.4 Million Viewers and Raises Nearly $9 Million
Over the course or the entire weekend, the Recording Academy and MusiCares raised over $24 million for charitable activities.

[02/03/25 - 09:33 AM]
ESPN's Excellent Start to 2025: January Marks Highest Monthly Viewership in a Decade
Combining all of ESPN's programming with sports programming on ABC, more minutes were watched by fans than any month since January of 2017 (96 months).

[01/31/25 - 09:40 AM]
CBS Thursday Line Up Returns, Up from Its Season Average
"Georgie and Mandy's First Marriage" hit a series high averaging 7.72 million viewers, and up +10% from its season-to-date average (7.02 million viewers).

[01/29/25 - 10:19 AM]
CBS' "FBI" Tuesday Up from Its Season Average
The flagship "FBI" averaged 8.36 million Live+SD viewers, up +1% from its STD average (8.31 million viewers).

[01/29/25 - 09:02 AM]
"Live with Kelly and Mark" Skyrockets to Season Highs in All Key Measures Earning Best Total Viewer Audience and Household Rating in Nearly a Year
The show earned its best Total Viewer audience (2.52 million) and its best Household numbers (1.68 rating) in nearly a year.

[01/28/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 20: "Back in Action" and "The Night Agent" Lead an Action-Packed Top 10
"XO, Kitty" Season 2 snapped up No. 2 on the English TV list with 9.2 million views - while Season 1 is also feeling the love at No. 5 with 3.8 million views.

[01/28/25 - 10:54 AM]
CBS Originals Return with Most-Watched Monday of The Season, Up +18% from Its Season Average
"NCIS" had its most watched episode of the season with an average audience of 7.31 million Live+SD viewers.

[01/24/25 - 01:02 PM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 - Rising +45% Over Previous Week
Head-to-head against competition for the week, "Jimmy Kimmel Live" led late-night among Adults 18-49 (0.16).

[01/24/25 - 01:01 PM]
"Tamron Hall" Kicks Off the New Year Strong with Most-Viewed Episode of the Season, Featuring Daytime Exclusive Interview with Sports Icon Deion Sanders
During the week of January 6, "Tamron Hall" grew week to week by double digits in all key measures: +11% in Households, +43% with Women 18-49, +16% with the coveted Women 25-54 demo, and +13% among Total Viewers P2+, hitting a 4-week high.