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[01/20/10 - 10:25 AM]
Drama, Comedy and Football Lead CBS to a Weekly Win in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for the week of January 11-17.
[via press release from CBS]

DRAMA, COMEDY AND FOOTBALL LEAD CBS TO A WEEKLY WIN IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54

CBS Posts the Largest Weekly Audience and Highest Adult 25-54 Rating of Any Network this Season

Network Notches 7 of the Top 10 Programs and 12 of the Top 15

CBS Has the Top 10 Scripted Programs of the Week

"AFC Divisional Playoff" Delivers CBS's Largest Saturday Audience Since 1994

41 Million Viewers Witness Sunday's "AFC Divisional Playoff" Overrun

"The Big Bang Theory" Delivers Series Highs While "Two and a Half Men" and "How I Met Your Mother" Post Season Highs

"NCIS" Uncovers More Viewers Than its Season Average Against the Premiere of "American Idol"

CBS dominated the week in viewers, adults 18-49 and adults 25-54 posting the largest weekly audience and highest adult 25-54 rating by any network this season, led by strong performances of the Network's comedies and dramas, Saturday's primetime AFC DIVISIONAL PLAYOFF and Sunday's AFC DIVISIONAL PLAYOFF primetime overrun, according to Nielsen live plus same day ratings for the week ending Jan. 17, week 17 of the 2009-2010 television season.

CBS had 7 of the top 10 programs and 12 of the top 15, including the AFC DIVISIONAL PLAYOFF SATURDAY ("Baltimore Ravens vs. Indianapolis Colts"), the No. 1 program of the week which delivered CBS's largest Saturday primetime audience since 1994. On Sunday, more than 41 million viewers watched CBS's AFC DIVISIONAL PLAYOFF ("New York Jets vs. San Diego Chargers") primetime football run over.

NCIS, TWO AND A HALF MEN, THE BIG BANG THEORY, NCIS: LOS ANGELES, THE MENTALIST, CSI: CRIME SCENE INVESTIGATION, CSI: NY, CRIMINAL MINDS, THE GOOD WIFE and CSI: MIAMI were the week's top scripted programs.

THE BIG BANG THEORY hit series highs in all key ratings measures while HOW I MET YOUR MOTHER (100th episode) and TWO AND A HALF MEN delivered season highs in viewers and key demographics.

NCIS outperformed its season viewer average against "American Idol" and CRIMINAL MINDS retained 99% of its viewer average while showing gains in key demos opposite Wednesday's "American Idol."

For the week in viewers: CBS (16.36m) led FOX (12.34m), NBC (7.31m) and ABC (6.44m). Season-to-date, CBS is first in viewers (11.81m), ahead of FOX (9.03m), ABC (9.02m) and NBC (7.82m).

For the week in households: CBS (9.7/16) was ahead of FOX (7.0/11), NBC (4.6/07) and ABC (4.1/07). In households, season-to-date, CBS is first (7.3/12), ahead of ABC (5.7/09), FOX (5.4/09) and NBC (4.8/08).

For the week in key demographics, CBS was first in adults 25-54 (5.8/14) and adults 18-49 (4.7/13). CBS posted the best weekly delivery of any network this season in adults 25-54 and second best in adults 18-49. Season-to-date, CBS is first in adults 25-54 (4.0/10) and second in adults 18-49 (3.1/08).

CBS's Weekly Highlights:

? HOW I MET YOUR MOTHER (6.0/09, 9.77m), was first in adults 18-34 (4.0/10), second in adults 25-54 (4.4/11) and adults 18-49 (3.9/10) with its 100th episode. This was HOW I MET YOUR MOTHER's best delivery in both households and viewers since March 2, 2009, in both adults 25-54 and adults 18-49 since April 13, 2009, and in adults 18-34 since Jan. 12, 2009.

? TWO AND A HALF MEN won its time slot in households (10.1/15), viewers (17.27m), adults 25-54 (6.9/15), adults 18-49 (5.4/13) and adults 18-34 (3.8/10). Compared to the last first-run episode (on Dec. 14, 2009), this was the best TWO AND A HALF MEN delivery in households since Jan. 12, 2009, in viewers since Dec.15, 2008, and in both adults 25-54 and adults 18-49 since Feb. 2, 2009.

? THE BIG BANG THEORY won its time slot in households (9.3/14), viewers (15.82m), adults 25-54 (7.0/15), adults 18-49 (5.7/14) and adults 18-34 (4.2/11). THE BIG BANG THEORY posted series highs in viewers, adults 25-54 and adults 18-49, matching its best household delivery to-date.

? CSI: MIAMI was first in households (8.7/15), viewers (13.70m), adults 25-54 (4.9/13), adults 18-49 (3.7/10) and adults 18-34 (2.5/07).

? NCIS was second in households (12.6/19), viewers (20.85m), adults 25-54 (6.0/14), adults 18-49 (4.3/11) and adults 18-34 (3.1/09). Compared to the program's first-run live plus same day (pre-"American Idol") average this season, NCIS retained 100% of both its ratings in household (12.6/20) and adults 18-34 (3.1/09), 97% of adults 25-54 (6.2/16) and 96% of adults 18-49 (4.5/12). NCIS outdelivered its live plus same day season-to-date viewers average (20.81m).

? NCIS: LOS ANGELES was second in households (9.7/15), viewers (15.60m), adults 25-54 (4.3/09) and averaged a 3.0/07 in adults 18-49. NCIS: LOS ANGELES retained 93% of its live plus same day season average viewer delivery opposite the second hour of "American Idol."

? THE GOOD WIFE was first in households (9.0/15), viewers (13.87m), adults 25-54 (4.2/11) and adults 18-49 (3.0/08). THE GOOD WIFE beat the competition combined in households (vs. 6.7/12, +34%), viewers (vs. 10.42m, +33%), adults 25-54 (vs. 3.8/10, +11%) and tied in adults 18-49.

? CRIMINAL MINDS was second in households (8.5/13), viewers (13.90m), adults 25-54 (4.9/11) and adults 18-49 (3.8/10). Against 30 minutes of "American Idol", CRIMINAL MINDS improved its first-run live plus same day adults 25-54 (4.8/12, +2%) and adults 18-49 (3.7/10, +3%) while retaining 98% of its households rating (8.7/14) and 99% of viewers (14.01m).

? CSI: NY was first in households (8.8/15), viewers (14.03m), adults 25-54 (4.6/12) and adults 18-49 (3.5/10).

? CSI: CRIME SCENE INVESTIGATION was first in households (9.4/15), viewers (15.33m); it was second in both adults 25-54 (4.8/11) and adults 18-49 (3.3/09).

? THE MENTALIST was first in households (9.6/16), viewers (15.38m), adults 25-54 (4.9/13) and second in adults 18-49 (3.4/09).

? GHOST WHISPERER was first in households (5.3/09), viewers (8.61m), adults 25-54 (3.0/09) and adults 18-49 (2.2/07).

? MEDIUM was first in households (5.4/09), viewers (8.96m), adults 25-54 (3.1/08) and adults 18-49 (2.2/07). MEDIUM posted CBS highs in viewers, adults 25-54 and adults 18-49.

? NUMB3RS was first in households (5.8/11), viewers (9.65m), adults 25-54 (3.1/09) and adults 18-49 (2.2/07). NUMB3RS scored season highs in viewers, adults 25-54 and adults 18-49.

? CBS, with AFC DIVISIONAL PLAYOFFS SATURDAY "Baltimore Ravens at Indianapolis Colts" (S), was first in households, viewers, key men and key adult demographics Saturday from 8:00-11:00 PM.

-- From 8:00-11:00 PM, CBS posted the network's best Saturday primetime delivery in viewers since February 26, 1994 (XVII OLYMPICS WINTER SATURDAY 3), and in households, adults 25-54, men 25-54, adults 18-49, men 18-49, adults 18-34 and men 18-34 since January 12, 2008 (AFC DIVISIONAL PLAYOFFS SATURDAY "Jacksonville Jaguars vs. New England Patriots").

-- The AFC DIVISIONAL PLAYOFFS SATURDAY scored a 17.0/29 in households with 30.57m viewers, 12.5/32 in adults 25-54, 11.0/31 in adults 18-49, 9.2/30 in adults 18-34, 15.9/39 in men 25-54, 13.9/39 in men 18-49 and 11.3/37 in men 18-34 from 8:16-11:14 PM.

-- On Sunday, CBS was first in households (11.5/18), viewers (19.76m), adults 25-54 (7.0/16) and adults 18-49 (5.8/15). This was CBS's best Sunday delivery in households and viewers since January 18, 2009 (AFC CHAMPIONSHIP GAME ON CBS and THE MENTALIST SPECIAL), best adults 25-54 and best adults 18-49 since February 8, 2009 (60 MINUTES/GRAMMY AWARDS).

? CBS's AFC DIVISIONAL PLAYOFF SUNDAY 60-minute prime run over posted a 23.0/37 with 41.20m viewers, 16.2/39 in adults 25-54 and 14.0/38 in adults 18-49. CBS led the 7:00-8:00 PM time period in households, viewers and key demographics. From 8:00PM-8:07 PM, CBS's AFC DIVISIONAL PLAYOFF POST GAME SUNDAY delivered a 14.5/23 with 25.81m viewers, 9.9/23 in adults 25-54 and 8.7/23 in adults 18-49.

CBS's top programs of the week: #1 AFC DIVISIONAL PLAYOFFS SATURDAY "Baltimore Ravens at Indianapolis Colts" (S) (an average of 30.57m viewers), #4 AFC DIVISIONAL PLAYOFF POST-GAME SUNDAY (S) (25.81m), #5 NCIS (20.85m), #6 TWO AND A HALF MEN (17.27m), #8 THE BIG BANG THEORY (15.82m), #9 60 MINUTES (15.78m), #10 NCIS: LOS ANGELES (15.60m), #11 THE MENTALIST (15.38m), #12 CSI: CRIME SCENE INVESTIGATION (15.33m), #13 CSI: NY (14.03m), #14 CRIMINAL MINDS (13.90m), #15 THE GOOD WIFE (13.87m), #16 CSI: MIAMI (13.70m), #23 COLD CASE (10.62m), #26 HOW I MET YOUR MOTHER (9.77m), #27 NCIS SUNDAY 10PM SPECIAL (R) (S) (9.68m), #28 NUMB3RS (9.65m) and #30 THE MENTALIST 8PM SPECIAL (R) (S) (9.40m).





  [january 2010]  
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T
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· 60 MINUTES (CBS)
· AMERICAN IDOL (ABC)
· BIG BANG THEORY, THE (CBS)
· COLD CASE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· GHOST WHISPERER (CBS)
· GOOD WIFE, THE (CBS)
· HOW I MET YOUR MOTHER (CBS)
· MEDIUM (CBS)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· NUMB3RS (CBS)
· TWO AND A HALF MEN (CBS)




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