or


[03/02/10 - 02:44 PM]
ABC Is No. 2 to FOX in Adults 18-34 in the Feb Sweep Non-Sports Averages
ABC spins the numbers for the February sweeps period.

[via press release from ABC]

2010 February Sweep - ABC Primetime (Based on Most Current and/or Live + Same Day Program Ratings)

ABC is No. 2 to Fox in Adults 18-34 in the Feb Sweep Non-Sports Averages, and Beats NBC's Non-Olympic Programming by 1 Million Viewers and by 15% in Adults 18-49

ABC Airs 4 of February's Top 15 Series in Adults 18-49, Including the No. 1 Scripted Television Show with "Lost"

ABC Claims 5 of the Top 10 Scripted Telecasts for the Month in Adults 18-49

"Lost" and "The Bachelor" Emerge as Strong Competitors Against the Olympics As Each ABC Series Generates Year-to-Year Gains in Key Nielsen Measures

ABC's "The Middle" and "Modern Family" Achieve Series Highs in February

2010 February (26 of 28 Nights Complete):

During another atypical February Sweep (last year's shifted into March, due to the Digital Transition), as the 17-night Winter Olympics drove NBC's averages, ABC is tracking to finish No. 2 in the non-sports averages to an "Idol"-led Fox among Adults 18-34 (1.9/6) and Women 18-34 (2.6/7). In addition, ABC outdelivered NBC's non-Olympic programming during the sweep by 1.0 million viewers (6.7 million vs. 5.7million) and 15% in Adults 18-49 (2.3/6 vs. 2.0/5).

Please Note: Due to the Winter Olympics' broadcast during the month, ABC's normally-scheduled February Sweep "Academy Awards" telecast was pushed after of the sweep, airing this coming Sunday, March 7, 2010.

� TV Series Rankings: ABC claimed 4 of Top 15 TV series during the 2010 February Sweep among Adults 18-49, including the No. 1 scripted series with "Lost": "Lost" - No. 4 (No. 1 scripted series), "The Bachelor"- No. 9, "Grey's Anatomy" - No. 12 and "Desperate Housewives" - No. 15. In fact "Lost" stood as TV's No. 1 scripted series in Adults 18-49 on 3 of the last 4 weeks and for 4 consecutive weeks with Adults 18-34. In addition, "The Bachelor" finished February ranked among the Top 5 TV series with Women 18-34 (No. 5) and Women 18-49 (No. 4).

� Scripted Telecast Rankings: ABC aired 5 of Top 10 highest-rated scripted telecasts during the month with Adults 18-49: "Lost - 2/9" - No. 6, "Lost - 2/23" - No. 7, "Grey's - 2/4" - No. 5 and "Lost - 2/16" tie at No. 8 and "Grey's - 2/11" - No. 10. In addition, "Lost - 2/9" stood as February's No. 1 scripted telecast with Adults 18-34 and Men 18-34, and "Grey's - 2/4" as the No. 1 scripted telecast with key Women (W18-34/W18-49).

Individual Program Highlights:

� "The Bachelor: On the Wings of Love": Holding strong against the Olympics during the sweep, on average during its 14th season run, "The Bachelor: On the Wings of Love" attracted an average audience of 12.0 million viewers, generating the biggest overall audience for the franchise since Fall 2003 - going back 10 seasons. In Adults 18-49 (4.2/10), the veteran ABC unscripted series equaled its highest rating in 9 seasons - since Spring 2004.

� "Lost": Another standout opposite the Olympics, February's No. 1 scripted series overall in Adults 18-49, "Lost" also registered as the highest-rated scripted show on each Tuesday of the month. And although it faced off with Winter Games and "American Idol," "Lost" is up season to date across all key Adult and Men demographics (4 episodes vs. 4 episodes): AD18-34 +11% (5.0/13 vs. 4.5/12), AD18-49 +4% (5.0/12 vs. 4.8/12), AD25-54 +2% (5.4/12 vs. 5.3/12), M18-34 +19% (5.1/15 vs. 4.3/12), M18-49 +11% (5.0/13 vs. 4.5/12) and M25-54 +6% (5.3/13 vs. 5.0/12).

� Wednesday Comedies: On their only original airings so far during the February Sweep (2/10/10), ABC's "The Middle" hit a series high with Adults 18-49 for its 2nd straight telecast, and opposite "Idol," "Modern Family" posted the series' 2nd-highest Adult 18-49 number and achieved best-ever results with Adults 18-34 and Teens 12-17. In addition, "Modern Family" registered as Wednesday's No. 1 scripted program in Adults 18-49 on each of its past 3 first-run telecasts.

Source: Nielsen Media Research, Most Current (2/4-3/1/10). "The Bachelor" season averages based on Most Current Program Ratings (1/4-3/1/10). "Lost" season averages based on Live + Same Day Program Ratings (2/2-2/23/10 vs. 1/21-2/11/09).





  [march 2010]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (ABC)
· BACHELOR, THE (ABC)
· DESPERATE HOUSEWIVES (ABC)
· GREY'S ANATOMY (ABC)
· LOST (ABC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)





most recent ratings | view all posts
[02/12/25 - 10:43 AM]
ESPN NBA Viewership Update: Luka Doncic's Lakers Debut Delivers 2.01 Million Viewers
The telecast peaked at 2.55 million viewers and won the day among people and males 18-34, 18-49 and 25-54.

[02/12/25 - 10:23 AM]
Puppy Bowl XXI Reaches 12.8 Million Viewers and Was #1 Non-Sports Cable Telecast on Sunday, February 9
Sunday's programming event became the highest-rated Puppy Bowl ever on Discovery, TBS and truTV and Animal Planet's highest-rated in four years.

[02/12/25 - 09:35 AM]
CBS "FBI" Line Up Wins Tuesday Night with #1 Show "FBI"
"FBI" was the #1 show of the night, beating the #2 show of the night by nearly +1 million viewers.

[02/11/25 - 01:15 PM]
FOX "Super Week" Kicks Off, Breaking Records with "The Floor" as Season's #1 Entertainment Series Telecast and New Survival Competition "Extracted" Off to a Wild Start
For six consecutive seasons, FOX has delivered the highest-rated unscripted entertainment series telecast.

[02/11/25 - 12:00 PM]
Netflix Top 10 Week of Feb. 3: "Kinda Pregnant" Delivers, "The Night Agent" Holds Strong in Top 10
Fans also basked in the Southern charm of Season 4 of "Sweet Magnolias," which debuted at No. 4 in English TV (4 million views), and flocked to the Australian limited series "Apple Cider Vinegar" (No. 5 in English TV, 3.8 million views).

[02/11/25 - 11:38 AM]
FOX Sports' Presentation of Super Bowl LIX Delivers Most-Watched Super Bowl of All-Time with 127.7 Million Viewers Across All Platforms
Philadelphia's big win in the bayou peaked at 137.7 million viewers in the second quarter (8:00 PM - 8:15 PM ET), per Nielsen Media Research.

[02/11/25 - 11:01 AM]
"The Day of the Jackal" Becomes Peacock's Most-Watched New Original Drama Series
Viewership of the series in its first 75 days has surpassed that of any other original drama series in the same timeframe.

[02/07/25 - 01:13 PM]
ABC Claims Top 5 Shows Among Adults 18-49 in Cross-Platform Broadcast Series Rankings
Driven by stellar streaming viewership on Hulu and Disney+, three ABC titles more than triple their seven-day linear averages, including "High Potential" (+297%), "Abbott Elementary" (+270%) and "Shifting Gears" (+242%).

[02/07/25 - 10:08 AM]
CBS Wins Thursday Night with Top 4 Programs of the Night, Up from Its Thursday Season Average
"Georgie & Mandy's First Marriage" (8:00-8:30 PM) was the #1 program of the night delivering 6.54 million viewers.

[02/07/25 - 09:10 AM]
CBS "Hollywood Squares" Is the Season's #1 New Unscripted Series Reaching Nearly 24 Million Unique Viewers
The show is televisions #1 new unscripted series this season averaging 5.40 million viewers in primetime alone.

[02/05/25 - 09:18 AM]
CBS "FBI" Line Up Wins Tuesday Night
"FBI" was the #1 show of the night with 5.83 million viewers, winning its hour by +1.33 million viewers.

[02/04/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 27: "Back in Action" Pulls No Punches, "The Night Agent" Hits Its Mark in Top 10
Plus: the Noah Centineo-starring "The Recruit" remained a hit, with Season 2 arriving at No. 2 (5.9 million views) and Season 1 sitting at No. 8 (3.1 million views).

[02/04/25 - 08:48 AM]
"The Flip Off" Delivers HGTV's Highest-Rated Freshman Series Premiere Since September 2022
The series attracting 4.0 million total viewers across linear and streaming when it premiered on Wednesday, January 29, at 8 p.m. ET/PT.

[02/04/25 - 08:33 AM]
"The 67th Annual Grammy Awards" on CBS Nets 15.4 Million Viewers and Raises Nearly $9 Million
Over the course or the entire weekend, the Recording Academy and MusiCares raised over $24 million for charitable activities.

[02/03/25 - 09:33 AM]
ESPN's Excellent Start to 2025: January Marks Highest Monthly Viewership in a Decade
Combining all of ESPN's programming with sports programming on ABC, more minutes were watched by fans than any month since January of 2017 (96 months).