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[03/27/10 - 09:35 AM]
ABC's Jamie Oliver's Food Revolution Opens Big
ABC spins the numbers for Friday, March 26.
[via press release from ABC]

ABC's Jamie Oliver's Food Revolution Opens Big

Based on Fast Affiliate Live + Same Day Ratings:

Friday Night (8-11pm):

Up against CBS' NCAA Semi-Final Basketball coverage, ABC qualified as the #1 non-sports net on Friday among Adults 18-49 (2.0/7), posting its strongest rating on the night in 12 weeks (since 1/1/10) and its 2nd-highest number this season.

Jamie Oliver's Food Revolution Premiere (9-10pm):

Jumping over its lead-in (a repeat of the Sunday preview episode) at 9pm in Total Viewers (+2.0 million) and Adults 18-49 (+63%) and building throughout its telecast opposite CBS' NCAA Basketball Tournament, the premiere of Jamie Oliver's Food Revolution stood as the dominant #1 series telecast in the hour, beating NBC's Dateline by 1.0 million viewers (7.5 million vs. 6.5 million) and Fox's Kitchen Nightmares by 53% (2.6/8 vs. 1.7/7). In fact on its premiere airing, Jamie Oliver's Food Revolution emerged as Friday's definitive #1 TV series telecast in viewers and young adults.

� Jamie Oliver's Food Revolution produced ABC's highest Adult 18-49 series number in the Friday 9-10pm time period in well over 3 years - since 12/29/06.

� Among Adults 18-49 it was ABC's top-rated Friday night premiere (returning or new) in more than 4 years - since 2/24/06. In addition, Food Revolution registered as the highest-rated Adult 18-49 premiere for any network on the night (returning or new) since September 2007 - since 9/28/07.

� Impressively, Food Revolution even finished ahead of its Sunday preview this past week, coming out of Desperate Housewives, by 1.4 million viewers and by 18% in Adults 18-49 (6.1 million and 2.2/6 on Sunday 3/21 in the 10pm hour).

ABC News' 20/20 (10-11pm):

At 10pm, ABC News' 20/20 stood as the #1 non-sports show in Adults 18-49 (1.9/6) and Adults 25-54 (2.3/6), outdelivering the second hour of NBC's 2-hour Dateline by 27% and 10%, respectively (Dateline = 1.5/5 and 2.1/6). 20/20 featured segments on a man who allegedly jumped out of a plane to fake his own death and another segment on a former Tarzan actor from South Florida who has shared his home of over 40 years with big cats.

� 20/20 on Friday posted its strongest Adult 18-49 number in nearly 3 months, standing as the ABC newsmagazine's 2nd-highest rating on the night since November - since 1/8/10 and 11/13/09, respectively.





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· 20/20 (ABC)
· DATELINE NBC (NBC)
· DESPERATE HOUSEWIVES (ABC)
· JAMIE OLIVER'S FOOD REVOLUTION (ABC)
· KITCHEN NIGHTMARES (FOX)




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