Fringe Ratings Report: ABC Late-Night Programming
Week of April 5, 2010
ABC's "Kimmel" is Up Week to Week, Growing its Overall Audience for the 3rd Week in a Row with its Largest Total Viewer Performance in Since February
"JKL" Tops NBC's "Fallon" in Viewers for the 2nd Straight Week
"JKL" Beats CBS's "Ferguson" Among Adults 18-49
"JKL's" Monday Telecast Attracts the Show's Most-Watched Telecast in 2 Months
"JKL's" Tuesday Telecast Draws its Highest Adults 18-49 Performance on the Night Since October and 2nd Largest Tuesday Audience Overall this Season in Young Adults
Weekly National Ratings:
During the week of April 5, 2010, ABC's "Jimmy Kimmel Live" improved over the previous week by 5% in Total Viewers (1.68 million vs. 1.60 million) and 22% in Adults 18-49 (731,000 vs. 598,000). Growing its overall audience for the 3rd week in a row, "JKL" saw its largest Total Viewer count in 8 weeks and best Adults 18-49 performance in 5 weeks � since w/o 2/8/10 and w/o 3/1/10, respectively. In addition, "JKL" was up by 8% in Total Viewers (1.68 million vs. 1.55 million) and 7% in Adults 18-49 (731,000 vs. 681,000) over the same week last year.
· For the week, ABC's "Jimmy Kimmel Live" outperformed NBC's "Late Night with Jimmy Fallon" in Total Viewers (1.68 million vs. 1.65 million), defeating the NBC late-night program for the 2nd week in a row. Season to date, "JKL" is outdrawing NBC's "Fallon" by 8% in Total Viewers (1.66 million vs. 1.53 million).
· For the week, "Jimmy Kimmel Live" bettered CBS' "The Late Late Show with Craig Ferguson" among Adults 18-49 (731,000 vs. 661,000).
· On Monday (4/5/10), featuring actor Kellan Lutz, host Brooke Burke and musical guest She & Him, "JKL" attracted its largest audience (2.05 million) on any night in 2 months � since 2/5/10. Additionally, it was the most-watched Monday telecast of the season drawing its largest audience on the night over 1 year � since 3/2/09.
· On Tuesday (4/6/10), featuring NBA star Kobe Bryant, Buzz Aldrin and musical guest Kelis, "JKL" saw its highest Adults 18-49 audience (852,000) on Tuesday in over 5 months (since 10/27/09) and second-highest young adult audience on the night this season.
Source: The Nielsen Company, Live + Same Day National Program Ratings for week of 4/5/10.
|