NATIONAL NIELSEN RATINGS FOR THE WEEK OF MAY 10 - 16, 2010
"AMERICAN IDOL" AND "GLEE" LEAD FOX TO ANOTHER VICTORY
Dominant performances by AMERICAN IDOL and GLEE led FOX to another weekly victory among Adults 18-49, Adults 18-34 and Teens. AMERICAN IDOL ranked as the No. 1 program of the week. AMERICAN IDOL and GLEE kept FOX at No. 1 for the season, out-pacing the next highest rated competitor by +13%.
On Tuesday, AMERICAN IDOL and GLEE won the night among Adults 18-49, Adults 18-34, Teens and all key demos and outperformed the nearest competition for the night by +81% among Adults 18-49, +96% among Adults 18-34and +192% among Teens (3.8/13 vs. 1.3/5 for CBS).
Tuesday's Top 4 performance show on AMERICAN IDOL showed growth over last week of +10% among Adults 18-49, +6% among Adults 18-34, +9% among Teens and +10% in Total Viewers.
AMERICAN IDOL dominated its 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. In the 8p hour AMERICAN IDOL showed advantages over its nearest competitors of +74% among Adults 18-49 (6.8/18 vs. 3.9/11 for CBS), +86% among Adults 18-34 (5.2/16 vs. 2.8/9 for CBS), +118% among Teens (3.7/14 vs. 1.7/6 for CBS) and +12% in Total Viewers (19.2 vs. 17.2 Mil for CBS.)
Week four of GLEE posted a 4.8/12 among Adults 18-49, virtually identical to last week (4.9/13), while it showed growth of +9% in Teens and was the highest rated program of the night in Teens.
In head to head competition in the 9p hour, GLEE outperformed its nearest competitors by +17% among Adults 18-49, +31% among Adults A18-34 and +153% among Teens.
So far this spring GLEE has outperformed its prior season originals average (Wed 9p) by +58% among Adults 18-49, +44% among Adults 18-34, +58% among Teens and +70% among Total Viewers.
On Wednesday, the AMERICAN IDOL results show won its hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and showed advantages over its nearest competitors of +89% among Adults 18-49, +56% among Adults 18-34, +121% among Teens and +50% in Total Viewers.
AMERICAN IDOL's Tue/Wed average this week outperformed ABC's Dancing With The Stars Mon/Tue average by +89% among Adults 18-49 (6.8/18 vs. 3.6/10) and +14% in Total Viewers (19.4 vs. 17.0 Mil.)
So far this season, AMERICAN IDOL's Most Current ratings vs. the comparable Most Current weeks last year show 92% retention among Adults 18-49 (8.8/23 vs. 9.6/24), 92% among Adults 18-34 (7.3/21 vs. 7.9/22), 94% among Teens (6.0/20 vs. 6.4/20) and 92% in Total Viewers (24.1 vs. 26.1 Mil.)
FOX won Wednesday night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. In fact, FOX outperformed its nearest competition for the night by +54% among Adults 18-49 (4.0/12 vs. 2.6/8 for CBS), +72% among Adults 18-34 (3.1/10 vs. 1.8/6 for ABC and CW), +58% among Teens (1.9/7 vs. 1.2/5 for CW) and +19% in Total Viewers (12.4 vs. 10.4 Mil for CBS).
Season-To-Date
Compared to the same weeks of the 08/09 season (9/22/08-5/16/09), FOX is even among Adults 18-49 (3.6/10 vs. 3.6/10) and up +1% among Total Viewers (9.9 vs. 9.8 Mil). Among Adults 18-49: CBS and The CW are even and ABC (-7%) and NBC (-4%) are down.
09/10 FOX Dramas: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 5/02/10), FOX's dramas have shown significant increases among Adults 18-49 including:
09/10 Season thru 5/02 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
24 3.0/7 3.7/9 +23%
Human Target 2.4/7 2.9/8 +21%
House 4.1/11 5.0/13 +22%
Lie to Me 2.5/6 2.9/7 +16%
Glee 3.3/9 4.1/10 +24%
Bones 2.6/8 3.2/9 +23%
Fringe 2.1/6 2.9/7 +38%
Dollhouse 0.8/3 1.2/4 +50%
09/10 FOX Dramas: Live +7 in Total Viewers
Comparing Live+ Same Day vs. Live + 7 ratings (now available through 5/02/10), FOX's dramas have shown significant increases among Total Viewers including:
09/10 Season thru 5/02 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
24 9.4 11.1 +18%
Human Target 8.2 9.6 +17%
House 11.0 12.8 +16%
Lie to Me 6.9 8.0 +16%
Glee 7.7 9.1 +18%
Bones 9.3 10.7 +15%
Fringe 5.9 7.6 +29%
Dollhouse 2.2 3.0 +36%
Weekly Program Rankers
FOX had 5 of the Top 20 programs among Adults 18-49: AMERICAN IDOL TUESDAY (No. 1), AMERICAN IDOL WEDNESDAY (No. 2), GLEE (No. 4), FAMILY GUY (No. 12 tie) and HOUSE (No. 15 tie).
FOX had 8 of the Top 20 programs among Adults 18-34: AMERICAN IDOL TUESDAY (No. 1), FAMILY GUY (No. 2 tie), AMERICAN IDOL WEDNESDAY (No. 2 tie), GLEE (No. 4), AMERICAN DAD (No. 10), THE CLEVELAND SHOW (No. 11 tie), HOUSE (No. 11 tie), and THE SIMPSONS (No. 14).
FOX had 7 of the Top 20 programs among Teens: FAMILY GUY (No. 1), GLEE (No, 2), AMERICAN IDOL TUESDAY (No. 3), THE CLEVELAND SHOW (No. 4 tie), AMERICAN DAD (No. 4 tie), AMERICAN IDOL WEDNESDAY (No. 6) and THE SIMPSONS (No. 7).
FOX had 3 of the Top 20 programs in Total Viewers: AMERICAN IDOL WEDNESDAY (No. 1), AMERICAN IDOL Tuesday (No. 2) and GLEE (No. 16).
Week 4/26-5/02/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS - MAY 10 - 16, 2010
MONDAY
8:00-9:00 HOUSE: (A18-49: 3.6/10, 9.5 Mil Total Viewers)
9:00-10:00 24: (A18-49: 2.7/7, 8.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 3.2/9, 9.0 Mil Total Viewers)
At 8p HOUSE posted a 3.6/10 among Adults 18-49 and ranked No. 2 in the 8p hour among Adults 18-49 and No. 1 in Adults 18-34 and Men 18-49.
At 9p, '24' posted a 2.7/7 among Adults 18-49 and ranked No. 3 in its hour among Adults 18-49 and Adults 18-34.
FOX ranked No. 3 for the night among Adults 18-49 and No. 1 in Adults 18-34
TUESDAY
8:00-9:00 AMERICAN IDOL: (A18-49: 6.8/18, 19.2 Mil Total Viewers)
9:00-10:00 GLEE: (A18-49: 4.8/12, 11.6 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 5.8/15, 15.4 Mil Total Viewers)
FOX had the No. 1 and No. 2 programs of the night with AMERICAN IDOL and GLEE as it won the night among Adults 18-49, Adults 18-34, Teens and all key demos. In fact, FOX outperformed its nearest competition for the night by +81% among Adults 18-49 (5.8/15 vs. 3.2/9 for CBS), +96% among Adults 18-34 (4.9/14 vs. 2.5/7 for NBC) and +192% among Teens (3.8/13 vs. 1.3/5 for CBS).
The Top 4 on AMERICAN IDOL posted a 6.8/18 among Adults 18-49 and showed growth over last week of +10% among Adults 18-49 (6.8/18 vs. 6.2/18), +6% among Adults 18-34 (5.2/16 vs. 4.9/17), +9% among Teens (3.7/14 vs. 3.4/13) and +10% in Total Viewers (19.2 vs. 17.5 Mil.)
AMERICAN IDOL dominated its 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. In the 8p hour AMERICAN IDOL showed advantages over its nearest competitors of +74% among Adults 18-49 (6.8/18 vs. 3.9/11 for CBS), +86% among Adults 18-34 (5.2/16 vs. 2.8/9 for CBS), +118% among Teens (3.7/14 vs. 1.7/6 for CBS) and +12% in Total Viewers (19.2 vs. 17.2 Mil for CBS.)
Week four of GLEE posted a 4.8/12 among Adults 18-49, virtually identical to last week (4.9/13), while it showed growth in Teens (+9%, 3.8/13 vs. 3.5/12) and was identical in Total Viewers (11.6 vs. 11.6 Mil.) GLEE was the highest rated program of the night in Teens.
GLEE won the 9p hour among Adults 18-49, Adults 18-34/25-54, Teens and all key female demos. In head to head competition in the 9p hour, GLEE outperformed its nearest competitors by +17% among Adults 18-49 (4.8/12 vs. 4.1/10 for ABC), +31% among Adults A18-34 (4.7/13 vs. 3.6/10 for ABC) and +153% among Teens (3.8/13 vs. 1.5/5 for CBS and NBC).
So far this spring GLEE has outperformed its prior season originals average (Wed 9p) by +58% among Adults 18-49 (5.2/13 vs. 3.3/9), +44% among Adults 18-34 (5.2/15 vs. 3.6/11), +58% among Teens (3.8/13 vs. 2.4/9) and +70% among Total Viewers (12.4 vs. 7.3 Mil.)
WEDNESDAY
8:00-9:00 LIE TO ME (RS): (A18-49: 1.4/5, 5.2 Mil Total Viewers)
9:00-10:00 AMERICAN IDOL: (A18-49: 6.6/17, 19.6 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 4.0/12, 12.4 Mil Total Viewers)
At 8p an encore LIE TO ME did a 1.4/5 among Adults 18-49 and ranked No. 5 in the time period among Adults 18-49 and No. 4 in Adults 18-34.
At 9p the Final Four results show of AMERICAN IDOL posted a 6.6/17 among Adults 18-49, one-tenth above last week's results show (6.5/18).
AMERICAN IDOL won the 9p hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and showed advantages over its nearest competitors of +89% among Adults 18-49 (6.6/17 vs. 3.5/9 for ABC), +56% among Adults 18-34 (5.0/15 vs. 3.2/10 for ABC), +121% among Teens (3.1/11 vs. 1.4/5 for ABC) and +50% in Total Viewers (19.6 vs. 13.1 Mil for CBS.)
AMERICAN IDOL's Tue/Wed average this week outperformed ABC's Dancing With The Stars Mon/Tue average by +89% among Adults 18-49 (6.8/18 vs. 3.6/10) and +14% in Total Viewers (19.4 vs. 17.0 Mil.)
So far this season, AMERICAN IDOL's Most Current ratings vs. the comparable Most Current weeks last year show 92% retention among Adults 18-49 (8.8/23 vs. 9.6/24), 92% among Adults 18-34 (7.3/21 vs. 7.9/22), 94% among Teens (6.0/20 vs. 6.4/20) and 92% in Total Viewers (24.1 vs. 26.1 Mil.)
FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. In fact, FOX outperformed its nearest competition for the night by +54% among Adults 18-49 (4.0/12 vs. 2.6/8 for CBS), +72% among Adults 18-34 (3.1/10 vs. 1.8/6 for ABC and CW), +58% among Teens (1.9/7 vs. 1.2/5 for CW) and +19% in Total Viewers (12.4 vs. 10.4 Mil for CBS).
THURSDAY
8:00-9:00 BONES: (A18-49: 2.6/8, 9.2 Mil Total Viewers)
9:00-10:00 FRINGE: (A18-49: 2.3/7, 6.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 2.5/7, 7.6 Mil Total Viewers)
BONES at 8p posted a 2.6/8 among Adults 18-49 and gained versus last week by +4% (vs. 2.5/8) and +5% among Adults 18-34 (2.2/8 vs. 2.1/8). BONES ranked No. 2 in the hour among Adults 18-49 and No. 1 in Adults 18-34 (tie).
FRINGE at 9p did a 2.3/7 among Adults 18-49 and was up +5% compared to last week among Adults 18-49 (vs. 2.2/6) and +3% in Total Viewers (6.0 vs. 5.8 Mil). FRINGE ranked No. 4 in the hour among Adults 18-49 and No. 3 in Adults 18-34.
FOX ranked No. 3 for the night among Adults 18-49 and Adults 18-34.
FRIDAY
8:00-9:00 HOUSE (R): (A18-49: 1.0/4, 3.1 Mil Total Viewers)
9:00-10:00 KITCHEN NIGHTMARES: (A18-49: 1.5/5, 3.6 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.2/5, 3.3 Mil Total Viewers)
At 8p, a HOUSE encore posted a 1.0/4 and ranked No. 4 in its time period among Adults 18-49 (tie) and Adults 18-34 (tie).
At 9p, KITCHEN NIGHTMARES delivered a 1.5/5 ranking No. 2 among Adults 18-49 (tie) and Adults 18-34.
FOX ranked No. 4 for the night among Adults 18-49 and No. 2 among Adults 18-34.
SATURDAY
8:00-8:30 COPS: (A18-49: 1.2/5, 3.8 Mil Total Viewers)
8:30-9:00 COPS 2: (A18-49: 1.5/6, 4.8 Mil Total Viewers)
9:00-10:00 AMW: (A18-49: 1.3/5, 4.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.3/5, 4.4 Mil Total Viewers)
COPS at 8p and 830p each ranked No. 1 in their respective half hours among Adults 18-49, Total Viewers, Adults 18-34 and all key demos.
At 9p, AMERICA'S MOST WANTED ranked No. 1 in its hour among Adults 18-49, Total Viewers, Adults 18-34 (tie) and most key demos.
FOX ranked No. 1 for the night on a total primetime basis among Adults 18-49, Total Viewers, Adults 18-34 and all key demos.
SUNDAY
7:00-7:29 TIL DEATH: (A18-49: 0.9/3, 2.3 Mil Total Viewers)
7:29-7:59 SIMPSONS (R): (A18-49: 1.4/5, 3.1 Mil Total Viewers)
7:59-8:31 SIMPSONS: (A18-49: 2.9/9, 6.2 Mil Total Viewers)
8:31-9:01 CLEVELAND SHOW: (A18-49: 2.8/8, 5.9 Mil Total Viewers)
9:01-9:31 FAMILY GUY: (A18-49: 3.9/10, 7.7 Mil Total Viewers)
9:31-10:00 AMERICAN DAD: (A18-49: 2.8/7, 5.9 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 2.5/7, 5.2 Mil Total Viewers)
FOX won the night among Adults 18-34 and Teens and ranked No. 3 in Adults 18-49.
At 8p THE SIMPSONS did a 2.9/9 among Adults 18-49, up +7% from last week (2.7/9). THE SIMPSONS ranked No. 2 in the half hour among Adults 18-49 and No. 1 in Adults 18-34, Teens, Women 18-34 (tie) and Men 18-49/18-34. At 8:30p THE CLEVELAND SHOW posted a 2.8/8 among Adults 18-49, up +8% from last week (2.6/8) as it ranked No. 3 in the time period among Adults 18-49 and No. 1 in Adults 18-34 and Teens.
At 9p FAMILY GUY posted a 3.9/10 among Adults 18-49, up a tenth from last week. FAMILY GUY won the half hour among Adults 18-34, Teens and Men 18-49/18-34 and ranked No. 2 among Adults 18-49. AMERICAN DAD at 9:30p did a 2.8/7 among Adults 18-49. AMERICAN DAD ranked No. 3 in the half hour among Adults 18-49 and No. 1 in Adults 18-34 and Teens.
TIL DEATH at 7p (0.9/3) and an encore THE SIMPSONS at 7:30p (1.4/5) combined to rank No. 3 in the hour among Adults 18-49 and No. 2 in Adults 18-34 and Teens.
MAY 10 - 16, 2010
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 2.9/9 FOX 2.6/9 FOX 8.0
ABC 2.4/7 ABC 1.9/7 ABC 8.6
CBS 2.7/8 CBS 1.7/6 CBS 10.5
NBC 1.8/6 NBC 1.5/5 NBC 5.5
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