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[11/04/10 - 10:10 AM]
ABC's "Jimmy Kimmel Live" Draws its Largest Audience Since May
ABC spins the late-night numbers for the week of October 25-29.
[via press release from ABC]

Fringe Ratings Report: ABC Late-Night Programming Week of October 25, 2010

ABC's "Jimmy Kimmel Live" Draws its Largest Audience Since May and Marks its Best Adults 18-49 Number Since Premiere Week

"JKL" Beats NBC's "Fallon" in Total Viewers for the 3rd Straight Week

"JKL" Tops CBS' "Ferguson" in Viewers and Adults 18-49 for the 2nd Week in a Row

On Tuesday, "JKL" Draws its 2nd-Most-Watched Telecast on Any Night This Season

Weekly National Ratings:

During the week of October 25, 2010, including the first two days of the 2010 November Sweep, ABC's "Jimmy Kimmel Live" drew its largest audience (1.80 million) of the season and posted its highest Adults 18-49 number (723,000) since premiere week (w/o 9/20/10). In fact, "JKL" matched its largest weekly audience in 4 months - since w/o 5/24/10. In addition, "JKL" was up in viewers and young adults over the year-ago week (1.70 million and 706,000 on w/o 10/26/09).

· "Jimmy Kimmel Live" outdrew NBC's "Late Night with Jimmy Fallon" in Total Viewers (1.80 million vs. 1.66 million) for the 3rd straight week. "JKL" also bested "Fallon" among Adults 25-54 (872,000 vs. 840,000) and in all key Women demos: W18-34 (159,000 vs. 131,000), W18-49 (442,000 vs. 382,000) and W25-54 (544,000 vs. 435,000).

· For the 2nd week in a row, ABC's "Jimmy Kimmel Live" bettered CBS' "The Late Late Show with Craig Ferguson" in both Total Viewers (1.80 million vs. 1.79 million) and Adults 18-49 (723,000 vs. 706,000). In fact, "JKL" beat the CBS late night program in the key young adult demo for the 4th time in 6 weeks of the season.

· "JKL's" Tuesday telecast (10/26/10), featuring "Dancing with the Stars'" castoff Audrina Partridge, John Stamos and musical guest Donavon Frankenreiter, attracted the ABC late-night program's second-largest audience (2.07 million) on any night this season.

Source: The Nielsen Company, Live + Same Day National Program Ratings for week of 10/25/10, or as dated. Comparisons based on 000s.

Ratings Report for ABC News' "Nightline" For the Week of October 25, 2010

"NIGHTLINE" IS NO. 1 IN TOTAL VIEWERS FOR THE FOURTH CONSECUTIVE WEEK

"NIGHTLINE" IS NO. 1 FOR THE SEASON TO DATE AMONG ADULTS 18-49, ADULTS 25-54 AND TOTAL VIEWERS FOR FIRST TIME SINCE 1993

ABC News' "Nightline" is the No. 1 program among Total Viewers (3.88 million), outperforming NBC's "The Tonight Show" and CBS' "Late Show with David Letterman," according to Nielsen Media Research for the week of October 25, 2010. This is the fourth week in a row "Nightline" has been the No. 1 program among Total Viewers.

Season to date, "Nightline" also ranks in first place among Total Viewers, A25-54 and A18-49. This is the first time "Nightline" has been in first place at this point in the season since at least the 1993-94 season, when Letterman began on CBS.

"Nightline" narrowed the demo gap with "The Late Show" by -10% versus the same week last year.

ABC News' "Nightline" is anchored by Cynthia McFadden, Terry Moran and Bill Weir. John Donvan and Vicki Mabrey are correspondents. James Goldston is the executive producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.

(Week of October 25, 2010)

TOTAL VIEWERS A25-54(000)/Rtg A18-49(000)/Rtg

ABC "Nightline" 3,880,000 1,580,000/ 1.3 1,230,000/ 0.9

CBS "Late Show" 3,800,000 1,670,000/ 1.3 1,290,000/ 1.0

NBC "Tonight" 3,600,000 1,450,000/ 1.2 1,170,000/ 0.9

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 & Adults 18-49 Live+SD weeks of 10/25/10 & 10/26/09. Live+7 (where available) & Live+SD for 9/20/10 - 10/31/10.





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