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[11/19/10 - 09:15 AM]
CBS's Entire Thursday Lineup Posts Week-To-Week Increases in Adults 18-49
CBS spins the numbers for Thursday, November 18.
[via press release from CBS]

CBS's ENTIRE THURSDAY LINEUP POSTS WEEK-TO-WEEK INCREASES IN ADULTS 18-49

"The Big Bang Theory" Tops the Night in Adults 18-49 for the Fifth Consecutive Week

"The Big Bang Theory," "$#*! My Dad Says" and "The Mentalist" Win Their Time Periods in Viewers and Key Demographics

"CSI: Crime Scene Investigation" Places First in Its Time Period in Viewers

CBS Wins Thursday in Viewers, Adults 18-49 and Adults 25-54

CBS's entire Thursday lineup saw week-to-week increases in adults 18-49 as THE BIG BANG THEORY was the night's #1 program in adults 18-49 for the fifth consecutive week (tie), with CBS leading the night in viewers and key demographics, according to Nielsen preliminary live plus same day ratings for Nov. 18.

THE BIG BANG THEORY was first in households (7.8/13), viewers (13.10m), adults 25-54 (5.6/15), adults 18-49 (4.3/13) and adults 18-34 (3.2/13). Compared to last week, THE BIG BANG THEORY was up +1% in households (from 7.7/13), +2% in both adults 25-54 (from 5.5/14) and adults 18-49 (from 4.2/12) and +10% in adults 18-34 (from 2.9/09). THE BIG BANG THEORY was Thursday's #1 program in both adults 25-54 and adults 18-49 (tied, "Grey's Anatomy"). THE BIG BANG THEORY was Thursday's #1 program in these measures for the fifth straight week.

$#*! MY DAD SAYS was first in households (6.2/10), viewers (10.28m), adults 25-54 (4.3/11) and adults 18-49 (3.1/09). Compared to last week, $#*! MY DAD SAYS was up +5% in households (from 5.9/09), +8% in adults 25-54 (from 4.0/10), +7% in adults 18-49 (from 2.9/08) and added +560,000 viewers (from 9.72m, +6%).

CSI: CRIME SCENE INVESTIGATION was first in households (8.5/13) and viewers (14.16m), second in adults 25-54 (4.4/11) and averaged a 3.1/08 in adults 18-49. Compared to last week, CSI was up +5% in households (from 8.1/13), +13% in adults 25-54 (from 3.9/09), +11% in adults 18-49 (from 2.8/08) and added +1.17m viewers (from 12.99m, +9%).

THE MENTALIST was first in households (9.0/16), viewers (14.66m), adults 25-54 (4.2/11) and adults 18-49 (3.0/09). Compared to last week, THE MENTALIST was up +6% in households (from 8.5/15), +5% in adults 25-54 (from 4.0/11), +7% in adults 18-49 (from 2.8/08) and added +820,000 viewers (from 13.84m, +6%). THE MENTALIST was the night's #1 program in viewers.

CBS was first in households (8.2/14), viewers (13.50m), adults 25-54 (4.5/12) and adults 18-49 (3.3/09). CBS was first for eight of the first nine Thursdays this season in households, viewers and adults 25-54; the Network has been first for seven of the first nine weeks in adults 18-49.

Updated Thursday ratings will be available this afternoon.





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· BIG BANG THEORY, THE (CBS)
· BLEEP MY DAD SAYS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· MENTALIST, THE (CBS)




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