or


[01/05/11 - 01:08 PM]
HGTV's January 1 Ratings Provide Rosy Start for New Year
HGTV spins the numbers for Saturday, January 1.

[via press release from HGTV]

HGTV'S JANUARY 1 RATINGS PROVIDE ROSY START FOR NEW YEAR

Network Opens Doors to 2011 HGTV Dream Home With Rose Parade Float

New York, N.Y. [For Immediate Release - January 5, 2011] HGTV's New Year's Day programming provided a rosy start to 2011 for the lifestyle network, delivering the highest Total Day average impressions ever among HH's (1,032,000) and key demos including: P18+ (1,330,000), P18-49 (448,000) and P25-49 (417,000). The annual airing of the Rose Parade and the programming following it averaged more than 2 million viewers during the 11A-8P day part, making it the strongest audience the network has seen on Rose Parade Day since it began airing the parade in 1996. Compared to the prior year, the daytime rating for New Year's Day 2011 was at least 25% higher among all key demos. HGTV's airing of Rose Parade 2011 was the highest rated Ad-Supported Cable program in its time period among P18+.

Sparked by interest in the first ever HGTV Rose Parade float - a replica of the 2011 HGTV Dream Home in Stowe, Vermont -- HGTV's airing of Rose Parade 2011 on New Year's Day at 11A delivered a 2.2 HH Rtg/1.1 P25-54 Rtg, for increases of 38% each over the Rose Parade 2010. This was the highest rated airing of the parade since 2006 among both HHs and P25-54. On average, the Rose Parade 2011 attracted nearly 3.5 million viewers to HGTV, an increase of more than 50% over the prior year.

The premiere of HGTV Dream Home 2011 immediately following on New Year's Day at 1P delivered a 1.7 HH Rtg/0.9 P25-54 Rtg, for increases of 21% and 29%, respectively over the premiere of HGTV Dream Home 2010. This is the highest ever premiere of an HGTV Dream Home special among HHs and ties the highest ever premiere of the HGTV Dream Home among P25-54 and P18-49. On average, HGTV Dream Home 2011 attracted its largest audience yet to the premiere since it began airing in 2004. It was viewed by more than 2.6 million people on New Year's Day, representing an increase of 36% over the premiere of the special in 2010.

HGTV took advantage of the holiday audience to premiere sneak peeks of new programs which also held viewer's attention despite heavy competition. The premiere of Cash & Cari at 2P delivered a 67% increase among P25-54 ratings compared to the same time period New Year's Day 2010. The sneak of season two of Selling New York at 2:30P delivered an 11% increase among P25-54 ratings compared to the same time period New Year's Day 2010. In addition, the premiere of House Hunters: Million Dollar Homes, RV 2011, and Million Dollar Rooms delivered significant increases among P25-54 ratings compared to the same time period on New Year's Day 2010.

About HGTV

HGTV, America's leader in home and lifestyle programming, is distributed to more than 99 million U.S. households and is one of cable's top-rated networks. HGTV's website, HGTV.com, is the nation's leading online home-and-garden destination, which attracts an average of 4 million unique visitors per month.





  [january 2011]  
S
M
T
W
T
F
S
      


· CASH & CARI (HGTV)
· SELLING NEW YORK (HGTV)





most recent ratings | view all posts
[02/07/25 - 01:13 PM]
ABC Claims Top 5 Shows Among Adults 18-49 in Cross-Platform Broadcast Series Rankings
Driven by stellar streaming viewership on Hulu and Disney+, three ABC titles more than triple their seven-day linear averages, including "High Potential" (+297%), "Abbott Elementary" (+270%) and "Shifting Gears" (+242%).

[02/07/25 - 10:08 AM]
CBS Wins Thursday Night with Top 4 Programs of the Night, Up from Its Thursday Season Average
"Georgie & Mandy's First Marriage" (8:00-8:30 PM) was the #1 program of the night delivering 6.54 million viewers.

[02/07/25 - 09:10 AM]
CBS "Hollywood Squares" Is the Season's #1 New Unscripted Series Reaching Nearly 24 Million Unique Viewers
The show is televisions #1 new unscripted series this season averaging 5.40 million viewers in primetime alone.

[02/05/25 - 09:18 AM]
CBS "FBI" Line Up Wins Tuesday Night
"FBI" was the #1 show of the night with 5.83 million viewers, winning its hour by +1.33 million viewers.

[02/04/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 27: "Back in Action" Pulls No Punches, "The Night Agent" Hits Its Mark in Top 10
Plus: the Noah Centineo-starring "The Recruit" remained a hit, with Season 2 arriving at No. 2 (5.9 million views) and Season 1 sitting at No. 8 (3.1 million views).

[02/04/25 - 08:48 AM]
"The Flip Off" Delivers HGTV's Highest-Rated Freshman Series Premiere Since September 2022
The series attracting 4.0 million total viewers across linear and streaming when it premiered on Wednesday, January 29, at 8 p.m. ET/PT.

[02/04/25 - 08:33 AM]
"The 67th Annual Grammy Awards" on CBS Nets 15.4 Million Viewers and Raises Nearly $9 Million
Over the course or the entire weekend, the Recording Academy and MusiCares raised over $24 million for charitable activities.

[02/03/25 - 09:33 AM]
ESPN's Excellent Start to 2025: January Marks Highest Monthly Viewership in a Decade
Combining all of ESPN's programming with sports programming on ABC, more minutes were watched by fans than any month since January of 2017 (96 months).

[01/31/25 - 09:40 AM]
CBS Thursday Line Up Returns, Up from Its Season Average
"Georgie and Mandy's First Marriage" hit a series high averaging 7.72 million viewers, and up +10% from its season-to-date average (7.02 million viewers).

[01/29/25 - 10:19 AM]
CBS' "FBI" Tuesday Up from Its Season Average
The flagship "FBI" averaged 8.36 million Live+SD viewers, up +1% from its STD average (8.31 million viewers).

[01/29/25 - 09:02 AM]
"Live with Kelly and Mark" Skyrockets to Season Highs in All Key Measures Earning Best Total Viewer Audience and Household Rating in Nearly a Year
The show earned its best Total Viewer audience (2.52 million) and its best Household numbers (1.68 rating) in nearly a year.

[01/28/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 20: "Back in Action" and "The Night Agent" Lead an Action-Packed Top 10
"XO, Kitty" Season 2 snapped up No. 2 on the English TV list with 9.2 million views - while Season 1 is also feeling the love at No. 5 with 3.8 million views.

[01/28/25 - 10:54 AM]
CBS Originals Return with Most-Watched Monday of The Season, Up +18% from Its Season Average
"NCIS" had its most watched episode of the season with an average audience of 7.31 million Live+SD viewers.

[01/24/25 - 01:02 PM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 - Rising +45% Over Previous Week
Head-to-head against competition for the week, "Jimmy Kimmel Live" led late-night among Adults 18-49 (0.16).

[01/24/25 - 01:01 PM]
"Tamron Hall" Kicks Off the New Year Strong with Most-Viewed Episode of the Season, Featuring Daytime Exclusive Interview with Sports Icon Deion Sanders
During the week of January 6, "Tamron Hall" grew week to week by double digits in all key measures: +11% in Households, +43% with Women 18-49, +16% with the coveted Women 25-54 demo, and +13% among Total Viewers P2+, hitting a 4-week high.