or


[02/21/11 - 11:33 AM]
2011 NBA All-Star Game on TNT Delivers Most Watched and Highest Rated All-Star Game since 2003 and Earns Strong Growth Across All Demos
TNT spins the numbers for Sunday, February 20.

[via press release from TNT]

2011 NBA All-Star Game on TNT Delivers Most Watched and Highest Rated All-Star Game since 2003 and Earns Strong Growth Across All Demos

2011 NBA All-Star Game and All-Star Saturday Night Combine to Average More Than 17 Million Viewers

The 2011 NBA All-Star Game on TNT delivered 9.1 million total viewers, 6 million households and a 5.2 U.S. HH rating, along with strong growth across all key demos, according to Nielsen Fast Nationals.This year's star-studded contest in Los Angeles ranks asthe most watched and highest rated game since 2003, which featured Michael Jordan's final NBA All-Star appearance of his career. In addition, the 2011 NBA All-Star Game and All-Star Saturday Night presented by State Farm, which was the most watched in the event's 26-year history, combined to average more than 17 million total viewers.

The 2011 NBA All-Star Game also posted strong growth over last year, an increase of +33% in total viewers (9,093,000 vs. 6,846,000), +36% in households (5,975,000 vs. 4,399,000) and +37% in U.S. HH rating (5.2 vs. 3.8 U.S. HH rating).

The network has also had tremendous growth in key adult and male demos compared to last year, including:

· +41% A18-34 (3,175,000 vs. 2,258,000)

· +38% A18-49 (5,226,000 vs. 3,792,000)

· +29% A25-54 (4,314,000 vs. 3,394,000)

· +40% M18-34 (2,105,000 vs. 1,504,000)

· +47% M18-49 (3,577,000 vs. 2,437,000)

· +41% M25-54 (2,982,000 vs. 2,120,000)

Additional highlights during 2011 NBA All-Star Game included:

· The second most-watched NBA game on television during the 2010-11 season to date.

· The most-watched NBA telecast on cable during the 2010-11 season to date.

· The top five markets tuning into the game include San Antonio with a 13.5 rating (+48% over last year), host city Los Angeles earned a 11.6 rating (+123%), Memphis earned a 10.6 rating (+39%), Chicago earned a 9.9 rating (+48%) and Miami earned a 9.4 rating (+52%). In addition, Boston earned a 7.2 rating (+100%) and New York earned a 6.4 rating (+88%).

TNT's exclusive coverage of the 2011 NBA All-Star Saturday Night presented by State Farm was the most watched All-Star Saturday Night in the event's 26 year history. The event delivered 8.1 million total viewers, 5.1 million households and a 4.4 U.S. HH rating, based on Nielsen Fast Nationals. The 2011 event saw increases of +23% in total viewers (6,554,000), +14% in households (4,466,000) and +13% in ratings (3.9 U.S. HH) over the previous record set in 2009. In addition, NBA All-Star Saturday Night out-delivered the 2010 telecast by +49% in total viewers (8,090,000 vs. 5,441,000), +43% in households (5,100,000 vs. 3,563,000) and +42% U.S. HH rating (4.4 vs. 3.9).

Heading into the 2011 NBA All-Star break, the 2010-11 NBA season on TNT is the most watched season in Turner's 27 years of airing NBA coverage. Through 38 games, the NBA on TNT is averaging a 1.5 U.S. rating (+26%, 1.2 U.S. rating), 2,377,000 total viewers (+30%, 1,832,000 total viewers) and 1,770,000 households (+27%, 1,390,000 households) over last year's corresponding coverage. In addition, this season is +26% on total viewers compared to Turner's next best regular season audience from the 1995-96 season (total viewer average 2,377,000 vs. 1,885,000).

Turner Sports and the NBA jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.

Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports' television line-up includes the NBA, Major League Baseball, the NCAA Division I Men's Basketball Championship, NASCAR and professional golf. The company's digital portfolio includes SI.com, NASCAR.COM, NCAA.com, PGATOUR.COM, GOLF.com and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.

Source: Nielsen Media Research. Based on Live+SD. 2011 NBA All-Star Saturday Night based on Nielsen Fast National data compared to NBA All-Star Game on TNT final audiences (2003 through 2010). NBA Regular Season on TNT STD; 38 games vs. 37 games. (10/26/2010-2/17/2011) vs. (10/27/2009-2/18/2010).





  [february 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[02/12/25 - 10:43 AM]
ESPN NBA Viewership Update: Luka Doncic's Lakers Debut Delivers 2.01 Million Viewers
The telecast peaked at 2.55 million viewers and won the day among people and males 18-34, 18-49 and 25-54.

[02/12/25 - 10:23 AM]
Puppy Bowl XXI Reaches 12.8 Million Viewers and Was #1 Non-Sports Cable Telecast on Sunday, February 9
Sunday's programming event became the highest-rated Puppy Bowl ever on Discovery, TBS and truTV and Animal Planet's highest-rated in four years.

[02/12/25 - 09:35 AM]
CBS "FBI" Line Up Wins Tuesday Night with #1 Show "FBI"
"FBI" was the #1 show of the night, beating the #2 show of the night by nearly +1 million viewers.

[02/11/25 - 01:15 PM]
FOX "Super Week" Kicks Off, Breaking Records with "The Floor" as Season's #1 Entertainment Series Telecast and New Survival Competition "Extracted" Off to a Wild Start
For six consecutive seasons, FOX has delivered the highest-rated unscripted entertainment series telecast.

[02/11/25 - 12:00 PM]
Netflix Top 10 Week of Feb. 3: "Kinda Pregnant" Delivers, "The Night Agent" Holds Strong in Top 10
Fans also basked in the Southern charm of Season 4 of "Sweet Magnolias," which debuted at No. 4 in English TV (4 million views), and flocked to the Australian limited series "Apple Cider Vinegar" (No. 5 in English TV, 3.8 million views).

[02/11/25 - 11:38 AM]
FOX Sports' Presentation of Super Bowl LIX Delivers Most-Watched Super Bowl of All-Time with 127.7 Million Viewers Across All Platforms
Philadelphia's big win in the bayou peaked at 137.7 million viewers in the second quarter (8:00 PM - 8:15 PM ET), per Nielsen Media Research.

[02/11/25 - 11:01 AM]
"The Day of the Jackal" Becomes Peacock's Most-Watched New Original Drama Series
Viewership of the series in its first 75 days has surpassed that of any other original drama series in the same timeframe.

[02/07/25 - 01:13 PM]
ABC Claims Top 5 Shows Among Adults 18-49 in Cross-Platform Broadcast Series Rankings
Driven by stellar streaming viewership on Hulu and Disney+, three ABC titles more than triple their seven-day linear averages, including "High Potential" (+297%), "Abbott Elementary" (+270%) and "Shifting Gears" (+242%).

[02/07/25 - 10:08 AM]
CBS Wins Thursday Night with Top 4 Programs of the Night, Up from Its Thursday Season Average
"Georgie & Mandy's First Marriage" (8:00-8:30 PM) was the #1 program of the night delivering 6.54 million viewers.

[02/07/25 - 09:10 AM]
CBS "Hollywood Squares" Is the Season's #1 New Unscripted Series Reaching Nearly 24 Million Unique Viewers
The show is televisions #1 new unscripted series this season averaging 5.40 million viewers in primetime alone.

[02/05/25 - 09:18 AM]
CBS "FBI" Line Up Wins Tuesday Night
"FBI" was the #1 show of the night with 5.83 million viewers, winning its hour by +1.33 million viewers.

[02/04/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 27: "Back in Action" Pulls No Punches, "The Night Agent" Hits Its Mark in Top 10
Plus: the Noah Centineo-starring "The Recruit" remained a hit, with Season 2 arriving at No. 2 (5.9 million views) and Season 1 sitting at No. 8 (3.1 million views).

[02/04/25 - 08:48 AM]
"The Flip Off" Delivers HGTV's Highest-Rated Freshman Series Premiere Since September 2022
The series attracting 4.0 million total viewers across linear and streaming when it premiered on Wednesday, January 29, at 8 p.m. ET/PT.

[02/04/25 - 08:33 AM]
"The 67th Annual Grammy Awards" on CBS Nets 15.4 Million Viewers and Raises Nearly $9 Million
Over the course or the entire weekend, the Recording Academy and MusiCares raised over $24 million for charitable activities.

[02/03/25 - 09:33 AM]
ESPN's Excellent Start to 2025: January Marks Highest Monthly Viewership in a Decade
Combining all of ESPN's programming with sports programming on ABC, more minutes were watched by fans than any month since January of 2017 (96 months).