NATIONAL NIELSEN RATINGS FOR THE WEEK OF FEBRUARY 14 - 20, 2011
FOX TOPS SIX OF SEVEN NIGHTS FOR ANOTHER WEEKLY WIN
Powered by strong performances across the week, FOX ranked No. 1 on six of seven nights last week and outperformed the next highest rated network by +40% in the core adult demo (3.5 vs. CBS' 2.5). Season to date, FOX remains in first place with a 3.4/10 among Adults 18-49, four tenths of a ratings point ahead of the No. 2 network. Key highlights from last week include:
· On Tuesday, FOX's GLEE, RAISING HOPE and TRAFFIC LIGHT combined to rank #1 for the night in Adults 18-49, Adults 18-34 and Teens.
· GLEE (4.2/12) was the highest rated program of the night in Adults 18-49, Adults 18-34 and Teens, outperforming ABC's No Ordinary Family, V and Detroit 1-8-7, CBS' NCIS, NCIS: LA and The Good Wife and NBC's The Biggest Loser #11 Couples and Parenthood.
· Wednesday's two-hour AMERICAN IDOL (8.2/23) won the night across all key demos and outperformed the combined 4-net competition for the night by +14% among Adults 18-49.
· FOX outperformed its nearest competitor for the night by +156% among Adults 18-49 and +87% in Total Viewers.
· AMERICAN IDOL was the highest rated program of the night in all key demos and outperformed the next highest rated program of the night by +91% in Adults18-49 and +77% in Total Viewers
· IDOL showed significant growth throughout the night gaining +45% in the adult demo and +37% in Total Viewers in its last half hour versus its first.
· On Thursday, AMERICAN IDOL and BONES led FOX to its fifth consecutive in-season Thursday night win for the first time ever among Adults 18-49 and Total Viewers.
· AMERICAN IDOL posted a 7.6/22 among Adults 18-49, outperforming the previous week by +4% in Adults 18-49 and +1% in Total Viewers and beating the combined 3-network competition at 8p by +13% among Adults 18-49 (7.6 vs. 6.7 for ABC/CBS/NBC).
· At 9p BONES delivered a 3.3/9 among Adults 18-49, up +3% from the previous week, and is now outperforming its prior season average with originals by +36% in Adults 18-49 and +13% in Total Viewers.
· FOX's Friday lineup of KITCHEN NIGHTMARES and FRINGE posted gains last week and gave FOX a Friday victory among Adults 18-49, Adults 18-34 and Teens.
· KITCHEN NIGHTMARES posted a 1.7/6 and gained +13% week over week and won its 8p hour among Adults 18-49, Adults 18-34, Teens, Women 18-34 and Men 18-49/18-34.
· At 9pm, FRINGE increased +7% to a 1.5/5 from the previous week and ranked #1 among Adults 18-34 and Men 18-49/18-34.
· Led by FAMILY GUY (3.3/8), which was the highest rated program on the night among Adults 18-49, Adults 18-34 and Teens, FOX's ANIMATION DOMINATION block gave FOX the Sunday night win last week.
10/11 FOX Scripted Programs: Live + 7 among Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 2/06/11), FOX's scripted original programs have shown significant increases among Adults 18-49:
10/11 Season thru 2/06 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
HOUSE 3.8/10 5.0/13 +32%
LIE TO ME 1.9/5 2.5/6 +32%
GLEE 4.8/14 6.0/16 +25%
RAISING HOPE 2.7/7 3.2/8 +19%
RUNNING WILDE 1.6/4 1.8/4 +13%
HUMAN TARGET 1.7/5 2.3/6 +35%
BONES 2.8/8 3.6/10 +29%
FRINGE 1.9/5 2.7/7 +42%
THE GOOD GUYS 0.7/2 1.0/3 +43%
THE SIMPSONS 3.7/10 4.1/10 +11%
BOB'S BURGERS 3.1/7 3.3/8 +6%
THE CLEVELAND SHOW 3.0/7 3.2/8 +7%
FAMILY GUY 3.9/9 4.6/11 +18%
AMERICAN DAD 2.6/6 2.9/7 +12%
10/11 FOX Scripted Programs: Live +7 among Total Viewers
Comparing Live+Same Day vs. Live + 7 ratings (now available through 2/06/11), FOX's scripted original programs have shown significant increases among Total Viewers:
10/11 Season thru 2/06 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
HOUSE 10.2 12.8 +25%
LIE TO ME 5.9 7.5 +27%
GLEE 11.6 14.1 +22%
RAISING HOPE 6.4 7.3 +14%
RUNNING WILDE 3.8 4.1 +8%
HUMAN TARGET 6.4 7.9 +23%
BONES 9.7 11.8 +22%
FRINGE 5.0 6.7 +34%
THE GOOD GUYS 2.5 3.1 +24%
THE SIMPSONS 8.2 8.9 +9%
BOB'S BURGERS 6.5 6.8 +5%
THE CLEVELAND SHOW 6.3 6.8 +8%
FAMILY GUY 7.9 9.2 +16%
AMERICAN DAD 5.4 5.9 +9%
Weekly Program Rankers
FOX had 6 of the Top 20 programs among Adults 18-49: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), GLEE (No. 4), HOUSE (No. 11), FAMILY GUY (No. 12 tie) and BONES (No. 12 tie).
FOX had 9 of the Top 20 programs among Adults 18-34: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), GLEE (No. 3), FAMILY GUY (No. 6), HOUSE (No. 9), THE SIMPSONS (No. 10 tie), THE CLEVELAND SHOW (No. 10 tie), BONES (No. 14) and BOB'S BURGERS (No. 16).
FOX had 11 of the Top 20 programs among Teens: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), GLEE (No. 3), FAMILY GUY (No. 4), THE SIMPSONS (No. 5), THE CLEVELAND SHOW (No. 6), BOB'S BURGERS (No. 7), AMERICAN DAD (No. 8), BONES (No. 10), RAISING HOPE (No. 13 tie) and THE SIMPSONS- SUN 7P (No. 13 tie).
FOX had 2 of the Top 20 programs among Total Viewers: AMERICAN IDOL- WEDNESDAY (No. 1) and AMERICAN IDOL- THURSDAY (No. 2).
NIGHTLY AND PROGRAM HIGHLIGHTS - FEBRUARY 14 - 20, 2011
MONDAY
8:00-9:00 HOUSE: (ADULTS 18-49: 3.4/10, 9.9 Mil Total Viewers)
9:00-10:00 THE CHICAGO CODE: (ADULTS 18-49: 2.0/6, 7.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (ADULTS 18-49: 2.7/8, 8.6 Mil Total Viewers)
At 8p HOUSE posted a 3.4/10 among Adults 18-49 and won the 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 (tie) and Teens.
At 9p, week two of THE CHICAGO CODE posted a 2.0/6 among Adults 18-49 and ranked #3 in the hour among Adults 18-49 and Adults 18-34.
FOX ranked #2 for the night in Adults 18-49 (tie) and #1 in Adults 18-34 (tie).
TUESDAY
8:00-9:01 GLEE: (ADULTS 18-49: 4.2/12, 10.5 Mil Total Viewers)
9:01-9:31 RAISING HOPE: (ADULTS 18-49: 2.2/6, 5.4 Mil Total Viewers)
9:31-10:00 TRAFFIC LIGHT: (ADULTS 18-49: 1.4/4, 3.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (ADULTS 18-49: 3.0/9, 7.5 Mil Total Viewers)
FOX's GLEE, RAISING HOPE and TRAFFIC LIGHT combined to rank #1 for the night in Adults 18-49 (tie), Adults 18-34 and Teens.
GLEE posted a 4.2/12 among Adults 18-49 and won the 8p hour among Adults 18-49, Adults 18-34 and Teens.
GLEE was the highest rated program of the night in Adults 18-49, Adults 18-34 and Teens, outperforming ABC's No Ordinary Family, V and Detroit 1-8-7, CBS' NCIS, NCIS: LA and The Good Wife and NBC's The Biggest Loser #11 Couples and Parenthood.
At 9p RAISING HOPE posted a 2.2/6 among Adults 18-49. RAISING HOPE was the #2 program of the night behind GLEE in Teens (tie) while it ranked #3 in its half hour among Adults 18-49 and #1 (tie) in Adults 18-34 and Teens.
Week two of TRAFFIC LIGHT at 9:30p posted a 1.4/4 among Adults 18-49 and ranked #4 in the half hour in Adults 18-49.
WEDNESDAY
8:00-10:00 AMERICAN IDOL: (ADULTS 18-49: 8.2/23, 23.2 Mil Total Viewers)
FOX's AMERICAN IDOL posted an 8.2/23 among Adults 18-49 and won the night in the adult demo, Total Viewers, Adults 18-34, Teens and all key demos. In fact, FOX outperformed the combined 4-net competition for the night by +14% among Adults 18-49 (8.2 vs. 7.2 for ABC/CBS/NBC/CW).
FOX outperformed its nearest competitor for the night by +156% among Adults 18-49 (8.2 vs. 3.2 for CBS) and +87% in Total Viewers (23.2 vs. CBS' 12.4 Mil.).
AMERICAN IDOL was the highest rated program of the night in all key demos and outperformed the next highest rated program of the night by +91% in Adults 18-49 (8.2 vs. Modern Family's 4.3) and +77% in Total Viewers (23.2 Mil. vs. Criminal Minds: Suspect Behavior, 13.1 Mil.).
AMERICAN IDOL retained 98% of last Wednesday's performance in Adults 18-49 (8.2/23 vs. 8.4/23) and outperformed last Thursday by +12% in Adults 18-49 (vs. 7.3/20). In Total Viewers, AMERICAN IDOL retained 96% of last Wed (23.2 vs. 24.1 Mil) and grew over Thursday by +6% (vs. 21.9 Mil.)
AMERICAN IDOL showed significant growth throughout the night gaining in its last half hour versus its first by +45% in Adults 18-49 (9.7 vs. 6.7) and +37% in Total Viewers (26.5 vs. 19.4 Mil.)
THURSDAY
8:00-9:00 AMERICAN IDOL: (ADULTS 18-49: 7.6/22, 22.2 Mil Total Viewers)
9:00-10:00 BONES: (ADULTS 18-49: 3.3/9, 9.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (ADULTS 18-49: 5.5/15, 16.0 Mil Total Viewers)
AMERICAN IDOL and BONES have led FOX to win five consecutive in-season Thursday nights for the first time ever in Adults 18-49 and Total Viewers.
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and outperformed the next highest rated net for the night by +83% in ADULTS 18-49 (5.5 vs. CBS' 3.0) and +22% in Total Viewers (16.0 Mil. vs. CBS' 13.1 Mil.)
At 8p AMERICAN IDOL posted a 7.6/22 among Adults 18-49, outperforming the previous week by +4% (7.6/22 vs. 7.3/20) in Adults 18-49 and +1% in Total Viewers (22.2 Mil vs. 21.9 Mil.)
AMERICAN IDOL was the highest rated program of the night in all key demos and bested the next highest rated programs in Adults 18-49, Big Bang Theory and Grey's Anatomy by +105% (7.6 vs. 3.7) and in Total Viewers, The Mentalist by +48% (22.2 vs. 15.0 Mil.)
In the 8p hour AMERICAN IDOL outperformed the next highest rated network by +138% in Adults 18-49 (7.6 vs. CBS' 3.2) and +100% in Total Viewers (22.2 Mil. vs. CBS' 11.1 Mil.) In fact, AMERICAN IDOL beat the combined 3 network competition at 8p by +13% in Adults 18-49 (7.6 vs. 6.7 for ABC/CBS/NBC).
At 9p BONES posted a 3.3/9 among Adults 18-49 and grew over the previous week by +3% (3.3/9 vs. 3.2/8).
BONES ranked #2 in the 9p hour in Adults 18-49 and Teens.
So far in the 9p hour, BONES is outperforming its prior season average with originals by +36% in Adults 18-49 (3.4/9 vs. 2.5/8) and +13% in Total Viewers (10.5 vs. 9.3 Mil.)
FRIDAY
8:00-9:00 KITCHEN NIGHTMARES: (ADULTS 18-49: 1.7/6, 4.0 Mil Total Viewers)
9:00-10:00 FRINGE: (ADULTS 18-49: 1.5/5, 4.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (ADULTS 18-49: 1.6/5, 4.0 Mil Total Viewers)
KITCHEN NIGHTMARES gained +13% week over week and won its 8p hour among Adults 18-49, Adults 18-34, Teens, Women 18-34 and Men 18-49/18-34.
At 9pm, FRINGE increased +7% from the previous week and ranked #3 from 9-10pm among Adults 18-49 and #1 in Adults 18-34 and Men 18-49/18-34.
FOX ranked #1 for the night among Adults 18-49 (tie), Adults 18-34, Teens, Women 18-34 (tie) and Men 18-49/18-34.
SATURDAY
8:00-8:30 COPS: (ADULTS 18-49: 1.6/6, 4.8 Mil Total Viewers)
8:30-9:00 COPS (R): (ADULTS 18-49: 1.8/6, 5.3 Mil Total Viewers)
9:00-10:00 AMERICA'S MOST WANTED: (ADULTS 18-49: 1.7/6, 4.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (ADULTS 18-49: 1.7/6, 4.9 Mil Total Viewers)
COPS at 8p and COPS 2 at 8:30p ranked #1 in their respective half hours among Adults 18-49, Adults 18-34/25-54, Total Viewers and all key male and female demos.
At 9p, AMERICA'S MOST WANTED ranked #1 in its hour among Adults 18-49, Adults 18-34/25-54 and all key male and female demos.
FOX ranked #1 for the night on a total primetime basis among Adults 18-49, Adults 18-34, Adults 25-54, and all key male and female demos.
SUNDAY
7:00-7:29 THE SIMPSONS (R): (ADULTS 18-49: 1.6/5, 3.8 Mil Total Viewers)
7:29-7:59 AMERICAN DAD: (ADULTS 18-49: 2.0/6, 4.2 Mil Total Viewers)
7:59-8:30 SIMPSONS: (ADULTS 18-49: 2.7/8, 6.2 Mil Total Viewers)
8:30-9:00 BOB'S BURGERS: (ADULTS 18-49: 2.2/6, 4.9 Mil Total Viewers)
9:00-9:30 FAMILY GUY: (ADULTS 18-49: 3.3/8, 6.6 Mil Total Viewers)
9:30-10:00 CLEVELAND SHOW: (ADULTS 18-49: 2.6/7, 5.4 Mil Total Viewers)
7:00-10:00 FOX PRIME: (ADULTS 18-49: 2.4/7, 5.2 Mil Total Viewers)
FOX ranked #1 for the night in Adults 18-49, Adults 18-34, Teens, Women 18-34 and all key male demos.
At 7p an encore THE SIMPSONS posted a 1.6/5 and at 7:30p AMERICAN DAD did a 2.0/6. At 8p THE SIMPSONS did a 2.7/8, while BOB'S BURGERS posted a 2.2/6. FAMILY GUY at 9p delivered a 3.3/8 among Adults 18-49 and at 9:30p THE CLEVELAND SHOW did a 2.6/7.
FAMILY GUY was the highest rated program of the night among Adults 18-49, Adults 18-34 and Teens.
FEBRUARY 14 - 20, 2011
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 3.5/10 FOX 3.0/10 FOX 9.6
ABC 2.0/6 ABC 1.5/5 ABC 6.6
CBS 2.5/7 CBS 1.5/5 CBS 11.2
NBC 1.6/5 NBC 1.2/4 NBC 5.5
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