or


[02/24/11 - 08:57 AM]
ABC's "Modern Family" is Wednesday's #1 Scripted TV Show/"Off the Map" Grows
ABC spins the numbers for Wednesday, February 23.

[via press release from ABC]

ABC's "Modern Family" is Wednesday's #1 Scripted TV Show/"Off the Map" Grows

Some early info on ABC's Wednesday, ahead of the regular press release.

ABC ran #2 on Wednesday to Fox with a 2-hour American Idol among Adults 18-34 and Women 18-34. Continuing to grow its Wednesday numbers year to year, ABC surged over the same night last year (2/24/10) by 3.2 million viewers and by 77% in Adults 18-49.

At 8pm, opposite Idol and Survivor: Redemption Island, ABC's The Middle once again more than doubled the numbers of NBC's Minute To Win It in Total Viewers (+113%) and Adults 18-49 (+140%). In addition for the 2nd consecutive week, ABC's The Middle defeated CBS' Survivor with Women 18-34 (+9%).

· The Middle was up week to week in both Total Viewers (+3%) and Adults 18-49 (+4%)

At 8:30pm like its lead-in, ABC freshman Better With You towered over NBC's Minute to Win It, leading by 1.9 million viewers and by 50% in Adults 18-49.

· ABC's Better with You built its numbers over the prior week with Adults 25-54 and key Women (W18-49/W25-54).

Increasing from its lead-in at 9pm against the third half-hour of Idol, ABC's Modern Family dominated its scripted competition, outdelivering CBS' Criminal Minds by 24% among Adults 18-49. Modern Family registered as Wednesday's #1 scripted TV show in Adults 18-49 for its 16th consecutive original airing this season.

· Modern Family attracted its 3rd-largest audience ever against American Idol and its 2nd-highest-ever number with Teens 12-17.

At 9:30pm, opposite the final half-hour of Idol, ABC's Mr. Sunshine finished #2 with Adults 18-34 and Men 18-34. In addition, the new ABC comedy beat out the final half-hour of NBC's 2-hour Minute To Win It by 2.0 million viewers and by 85% in Adults 18-49.

· Mr. Sunshine generated big year-to-year gains for ABC in the half hour, up by 3.0 million viewers and by 71% in Adults 18-49 from the year-ago night.

In the 10pm hour against CBS' Criminal Minds: Suspect Behavior and NBC's Law & Order: SVU, ABC's Off the Map posted double-digit percentage gains over the prior week in Total Viewers (+14%) and Adults 18-49 (+13%).

· The ABC freshman drama also continued to deliver strong year-over-year increases for the Net, growing the hour in both Total Viewers (+1.9 million) and Adults 18-49 (+31%) from the same night last year.

Quick Take for Wednesday, February 23, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC Continues to Deliver Sizeable Year-Over-Year Wednesday Night Growth

ABC's "The Middle" More than Doubles NBC's "Minute to Win It" in Viewers and Young Adults, While Beating "Survivor" for the 2nd Straight Week in Women 18-34

ABC Freshman "Better with You" Towers Over NBC's "Minute to Win It" at 8:30pm

Drawing its 3rd-Largest-Ever Audience Against "Idol," "Modern Family" is Wednesday's No. 1 Scripted Show in Adults 18-49 for its 16th Straight Original

ABC Freshman "Mr. Sunshine" Paces No. 2 to "Idol" in Adults 18-34 and Produces Big Year-Over-Year Time-Period Gains for the Net in its Half-Hour

ABC's "Off the Map" Posts Double-Digit Percentage Week-to-Week Increases

Wednesday Night (8:00-11:00 p.m.)

ABC ran No. 2 on Wednesday to Fox with a 2-hour "American Idol" among Adults 18-34 (1.9/6-tie) and Women 18-34 (2.4/7).

· Continuing to grow its Wednesday numbers year to year, ABC surged over the same night last year (2/24/10) by 3.2 million viewers (6.8 million vs. 3.6 million) and by 77% in Adults 18-49 (2.3/6 vs. 1.3/4).

"The Middle" (8:00-8:30 p.m.)

At 8:00 p.m., opposite "Idol" and "Survivor: Redemption Island," ABC's "The Middle" once again more than doubled the numbers of NBC's "Minute to Win It" in Total Viewers (+113% - 8.1 million vs. 3.8 million) and Adults 18-49 (+140% - 2.4/7 vs. 1.0/3). In addition for the 2nd consecutive week, ABC's "The Middle" defeated CBS' "Survivor" with Women 18-34 (+9%).

· ABC's "The Middle" was up week to week in both Total Viewers (+3% - 8.1 million vs. 7.9 million) and Adults 18-49 (+4% - 2.4/7 vs. 2.3/7)

"Better with You" (8:30-9:00 p.m.)

At 8:30 p.m. like its lead-in, ABC freshman "Better with You" towered over NBC's "Minute to Win It," leading by 1.9 million viewers (5.9 million vs. 4.0 million) and by 50% in Adults 18-49 (1.8/5 vs. 1.2/3).

· ABC's "Better with You" built its numbers over the prior week with Adults 25-54 and key Women (W18-49/W25-54).

"Modern Family" (9:00-9:30 p.m.)

Increasing from its lead-in at 9:00 p.m. against the third half-hour of "Idol," ABC's "Modern Family" dominated its scripted competition, outdelivering CBS' "Criminal Minds" by 24% among Adults 18-49 (4.1/11 vs. 3.3/8). "Modern Family" registered as Wednesday's No. 1 scripted TV show in Adults 18-49 for its 16th consecutive original airing this season.

· "Modern Family" attracted its 3rd-largest audience ever (10.3 million) against "American Idol" and marked its 2nd-highest-ever number with Teens 12-17 (1.8/6).

"Mr. Sunshine" (9:30-10:00 p.m.)

At 9:30 p.m., opposite the final half-hour of "Idol," ABC's "Mr. Sunshine" finished No. 2 with Adults 18-34 (2.0/6-tie) and Men 18-34 (1.5/5). In addition, the new ABC comedy beat out the final half-hour of NBC's 2-hour "Minute to Win It" by 2.0 million viewers (6.5 million vs. 4.5 million) and by 85% in Adults 18-49 (2.4/6 vs. 1.3/3).

· "Mr. Sunshine" generated big year-to-year gains for ABC in the half hour, up by 3.0 million viewers and by 71% in Adults 18-49 from the year-ago night (3.5 million and 1.4/3).

"Off the Map" (10:00-11:00 p.m.)

In the 10:00 p.m. hour against CBS' "Criminal Minds: Suspect Behavior" and NBC's "Law & Order: SVU," ABC's "Off the Map" posted double-digit percentage gains over the prior week in Total Viewers (+14% - 4.9 million vs. 4.3 million) and Adults 18-49 (+13% - 1.7/5 vs. 1.5/4).

· The ABC freshman drama also continued to deliver strong year-over-year increases for the Net, growing the hour in both Total Viewers (+1.9 million) and Adults 18-49 (+31%) from the same night last year (3.0 million and 1.3/3).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 2/23/11.





  [february 2011]  
S
M
T
W
T
F
S
  


· AMERICAN IDOL (ABC)
· BETTER WITH YOU (ABC)
· CRIMINAL MINDS (CBS)
· CRIMINAL MINDS: SUSPECT BEHAVIOR (CBS)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MIDDLE, THE (ABC)
· MINUTE TO WIN IT (GSN)
· MODERN FAMILY (ABC)
· MR SUNSHINE (ABC)
· OFF THE MAP (ABC)
· SURVIVOR (CBS)





most recent ratings | view all posts
[02/07/25 - 01:13 PM]
ABC Claims Top 5 Shows Among Adults 18-49 in Cross-Platform Broadcast Series Rankings
Driven by stellar streaming viewership on Hulu and Disney+, three ABC titles more than triple their seven-day linear averages, including "High Potential" (+297%), "Abbott Elementary" (+270%) and "Shifting Gears" (+242%).

[02/07/25 - 10:08 AM]
CBS Wins Thursday Night with Top 4 Programs of the Night, Up from Its Thursday Season Average
"Georgie & Mandy's First Marriage" (8:00-8:30 PM) was the #1 program of the night delivering 6.54 million viewers.

[02/07/25 - 09:10 AM]
CBS "Hollywood Squares" Is the Season's #1 New Unscripted Series Reaching Nearly 24 Million Unique Viewers
The show is televisions #1 new unscripted series this season averaging 5.40 million viewers in primetime alone.

[02/05/25 - 09:18 AM]
CBS "FBI" Line Up Wins Tuesday Night
"FBI" was the #1 show of the night with 5.83 million viewers, winning its hour by +1.33 million viewers.

[02/04/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 27: "Back in Action" Pulls No Punches, "The Night Agent" Hits Its Mark in Top 10
Plus: the Noah Centineo-starring "The Recruit" remained a hit, with Season 2 arriving at No. 2 (5.9 million views) and Season 1 sitting at No. 8 (3.1 million views).

[02/04/25 - 08:48 AM]
"The Flip Off" Delivers HGTV's Highest-Rated Freshman Series Premiere Since September 2022
The series attracting 4.0 million total viewers across linear and streaming when it premiered on Wednesday, January 29, at 8 p.m. ET/PT.

[02/04/25 - 08:33 AM]
"The 67th Annual Grammy Awards" on CBS Nets 15.4 Million Viewers and Raises Nearly $9 Million
Over the course or the entire weekend, the Recording Academy and MusiCares raised over $24 million for charitable activities.

[02/03/25 - 09:33 AM]
ESPN's Excellent Start to 2025: January Marks Highest Monthly Viewership in a Decade
Combining all of ESPN's programming with sports programming on ABC, more minutes were watched by fans than any month since January of 2017 (96 months).

[01/31/25 - 09:40 AM]
CBS Thursday Line Up Returns, Up from Its Season Average
"Georgie and Mandy's First Marriage" hit a series high averaging 7.72 million viewers, and up +10% from its season-to-date average (7.02 million viewers).

[01/29/25 - 10:19 AM]
CBS' "FBI" Tuesday Up from Its Season Average
The flagship "FBI" averaged 8.36 million Live+SD viewers, up +1% from its STD average (8.31 million viewers).

[01/29/25 - 09:02 AM]
"Live with Kelly and Mark" Skyrockets to Season Highs in All Key Measures Earning Best Total Viewer Audience and Household Rating in Nearly a Year
The show earned its best Total Viewer audience (2.52 million) and its best Household numbers (1.68 rating) in nearly a year.

[01/28/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 20: "Back in Action" and "The Night Agent" Lead an Action-Packed Top 10
"XO, Kitty" Season 2 snapped up No. 2 on the English TV list with 9.2 million views - while Season 1 is also feeling the love at No. 5 with 3.8 million views.

[01/28/25 - 10:54 AM]
CBS Originals Return with Most-Watched Monday of The Season, Up +18% from Its Season Average
"NCIS" had its most watched episode of the season with an average audience of 7.31 million Live+SD viewers.

[01/24/25 - 01:02 PM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 - Rising +45% Over Previous Week
Head-to-head against competition for the week, "Jimmy Kimmel Live" led late-night among Adults 18-49 (0.16).

[01/24/25 - 01:01 PM]
"Tamron Hall" Kicks Off the New Year Strong with Most-Viewed Episode of the Season, Featuring Daytime Exclusive Interview with Sports Icon Deion Sanders
During the week of January 6, "Tamron Hall" grew week to week by double digits in all key measures: +11% in Households, +43% with Women 18-49, +16% with the coveted Women 25-54 demo, and +13% among Total Viewers P2+, hitting a 4-week high.