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[05/26/11 - 12:40 PM]
FOX Wins Seventh Consecutive Season, Achieves Longest Winning Streak in Broadcast History Among Adults 18-49
FOX spins the numbers for the season to date.
[via press release from FOX]

FOX WINS SEVENTH CONSECUTIVE SEASON, ACHIEVES LONGEST WINNING STREAK IN BROADCAST HISTORY AMONG ADULTS 18-49

Network Wins May 2011 Sweep by Largest Margin of Victory in 5 Years

It's official: FOX has won its seventh straight season among Adults 18-49, breaking its previous record for the most consecutive season wins in the key adult demo in broadcast history. Averaging a 3.5/10 rating, FOX dominated the No. 2 network (CBS) by +21%, the No. 3 network (ABC) by +40% and the No. 4 network (NBC) by +52% and showed the best year-over-year retention among Adults 18-49 of any broadcast network this season.

FOX once again drew the youngest audience among the Big Four networks and with originals closed the season with:

· The most-watched program in TV history - SUPER BOWL XLV

· The No. 1 show on Television - AMERICAN IDOL

· The No. 1 comedy among Women - GLEE

· The No. 1 scripted series among Men - FAMILY GUY

· The No. 1 scripted series among Teens - GLEE

· The No. 1 new scripted series among Young Adults - RAISING HOPE

· The No. 1 new scripted series among Teens - RAISING HOPE

In addition, in Live + Same Day ratings, FOX won the May 2011 sweep by +29% among Adults 18-49 rating - the largest May sweep margin of victory in five years (since FOX's +33% advantage in May 2006).

Other key 2010-2011 season highlights include:

· In addition to winning in the key adult demo for the seventh straight season, FOX has ranked No. 1 among Adults 18-34 for nine seasons in a row and No. 1 among Teens 12-17 for 11 consecutive seasons.

· FOX ranks No. 1 among Adults 18-49 on four of seven nights of the week (Wednesday, Thursday, Saturday and Sunday) - the most nights of any network.

· FOX ranks No. 1 among Adults 18-34 on six out of seven nights of the week (Tuesday, Wednesday, Thursday, Friday, Saturday and Sunday).

· FOX ranks No. 1 in Thursday prime among Adults 18-49 for the first time in the network's history - in fact, FOX won 18 consecutive Thursdays this season, the longest broadcast season streak for any network in 12 years.

· FOX has topped the rankings among Adults 18-49 for nine of the past 10 quarters (1st quarter 2009 to 2nd quarter 2011).

· FOX's median age of 45 for all programming is the youngest of the four major broadcast networks - four years younger than the second-youngest network, NBC; six years younger than ABC; and 10 years younger than CBS.

Preliminary broadcast network season averages and year-over-year performance through 5/25/2011 (based on Nielsen Most Current ratings) are:

Adults 18-49

FOX: 3.5/10 (-5%)

CBS: 2.9/8 (-9%)

ABC: 2.5/7 (-7%)

NBC: 2.3/6 (-15%)

Total Viewers

CBS: 11.6 million (-3%)

FOX: 9.8 million (-3%)

ABC: 8.5 million (-2%)

NBC: 7.0 million (-16%)

About Fox Broadcasting Company

Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2010-2011 season at No. 1 in the key adult demographic for the seventh consecutive year - a feat that has never been achieved in broadcast history - while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.





  [may 2011]  
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· AMERICAN IDOL (ABC)
· FAMILY GUY (FOX)
· GLEE (FOX)
· RAISING HOPE (FOX)




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