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[06/30/11 - 12:34 PM]
USA's "Royal Pains," "Necessary Roughness" Dominate the Cable Ratings Landscape
USA spins the numbers for Wednesday, June 29.
[via press release from USA]

USA DOMINATES THE CABLE RATINGS LANDSCAPE

Total Domination on USA with last night's ROYAL PAINS returning with its third season premiere and the new original series, NECESSARY ROUGHNESS, launching to incredible numbers.

Both shows cracked 2 million in P25-54 and 1.8 million in P18-49.

ROYAL PAINS is up double digits over Winter and NECESSARY ROUGHNESS held virtually ALL of ROYAL PAINS levels on 25-54 (98%), 18-49 (96%) and also 93% (total viewers).

ROYAL PAINS

P25-54: 2.1 million (+16% vs. Winter 2011 premiere)

P18-49: 1.8 million (+23)

Total Viewers: 5 million (+13%)

NECESSARY ROUGHNESS

P25-54: 2 million (+29% vs FAIRLY LEGAL Premiere)

P18-49: 1.8 million (+28%)

Total Viewers: 4.7 million (+20%)

Characters Welcome.





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· FAIRLY LEGAL (USA)
· NECESSARY ROUGHNESS (USA)
· ROYAL PAINS (USA)




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