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[08/04/11 - 01:58 PM]
USA Dominates With "Royal Pains" & "Necessary Roughness" This Week!
USA spins the numbers for Wednesday, August 3.
[via press release from USA]

USA NETWORK CONTINUES SUMMER DOMINATION AS "ROYAL PAINS" AND "NECESSARY ROUGHNESS" TURN IN AMAZING PERFORMANCES THIS WEEK!

ROYAL PAINS garners the show's best numbers in nearly a year with double-digit gains week over week, and is the #1 scripted telecast of the day in all of television - broadcast or cable - in P18-49 and the top drama in all of television for P18-34

NECESSARY ROUGHNESS hits series high in P18-34 and its best numbers since the series premiere for P25-54, P18-49 and total viewers, and is second only to ROYAL PAINS in cable dramas of the day for P18-34

ROYAL PAINS (vs last week)

· P25-54: 2.425 million (+21%, top scripted cable telecast of the day)

· P18-49: 2.18 million (+21%, top scripted telecast of the day on all television)

· P18-34: 873,000 (+26%, top drama of the day on all television)

· Total Viewers: 5.46 million (+13%, #1 telecast of the day on cable)

NECESSARY ROUGHNESS (vs last week)

· P25-54: 1.91 million (+3%, 2nd only to ROYAL PAINS in scripted cable telecasts of the day)

· P18-49: 1.76 million (+7%, 2nd only to ROYAL PAINS in cable dramas for the day)

· P18-34: 652,000 (+7%, series high, 2nd only to ROYAL PAINS in cable dramas of the day)

· Total Viewers: 4.46 million (+6%, 2nd only to ROYAL PAINS in scripted cable telecasts of the day)

Characters Welcome.





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· NECESSARY ROUGHNESS (USA)
· ROYAL PAINS (USA)




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