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[08/05/11 - 09:24 AM]
"Big Brother" Live Eviction Show Sweeps Its Time Period in Viewers and Key Demos
CBS spins the numbers for Thursday, August 4.
[via press release from CBS]

"BIG BROTHER" LIVE EVICTION SHOW SWEEPS ITS TIME PERIOD IN VIEWERS AND KEY DEMOS

"Big Brother Thursday" Posts Week-to-Week Increases in Viewers, Adults 18-49 and Adults 18-34

CBS Wins Night in Key Ratings Measures

Thursday's BIG BROTHER live eviction show swept its time period in viewers and key demographics, while posting week to-week increases in adults 18-49 and adults 18-34 versus last week, according to Nielsen preliminary live plus same day ratings for August 4.

BIG BROTHER THURSDAY was first in households (4.4/07), viewers (7.27m), adults 25-54 (3.2/09), adults 18-49 (2.7/08) and adults 18-34 (2.2/08) for the fifth consecutive week.

Compared to last week, BIG BROTHER THURSDAY was up +2% in households (from 4.3/07), +4% in adults 18-49 (from 2.6/08), +5% in adults 18-34 (from 2.1/07), even in adults 25-54 and added +150,000 (from 7.12m, +2%).

For the night, CBS was first in households (4.1/07), viewers (6.32m), adults 25-54 (2.3/06) and adults 18-49 (1.8/06) for the fifth consecutive week.

Updated Thursday ratings will be available this afternoon.





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· BIG BROTHER (CBS)




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