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[10/14/11 - 09:37 AM]
"Late Show" Tops "Tonight Show" in Adults 18-49 and Adults 18-34; Leads for Season
CBS spins the late-night numbers for the week of October 3-7.
[via press release from CBS]

This Just In...

...From CBS Entertainment

"LATE SHOW" TOPS "THE TONIGHT SHOW" IN ADULTS 18-49 AND ADULTS 18-34

Through Three Weeks of New Season, "Late Show" Also Leads in Adults 18-49

CBS's LATE SHOW with DAVID LETTERMAN topped "The Tonight Show with Jay Leno" in adults 18-49, adults 18-34 and tied in adults 25-54, according to Nielsen live plus same day ratings for the week ending Oct. 7.

LATE SHOW WITH DAVID LETTERMAN posted a 2.4/06 in households with an average of 3.32m viewers. LATE SHOW was up +20% in adults 18-34 (0.6/02 from 0.5/02), even in both adults 25-54 (1.2/04) and adults 18-49 (0.9/04) compared to the same week last year.

LATE SHOW beat "The Tonight Show" in both adults 18-49 (0.9/04, vs. 0.8/03, +13%), adults 18-34 (0.6/02 vs. 0.5/02, +20%) and tied in adults 25-54 (1.2/04, each).

Season-to-date, LATE SHOW leads "The Tonight Show" in adults 18-49 (0.9/03 vs. 0.8/03) and is tied in adults 25-54 (1.2/04, each).





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