or


[11/01/11 - 10:33 AM]
The Debut of "Grimm" Locks Up the Highest 18-49 Rating for Any Friday Non-Sports Telecast in 10 Months
NBC spins the numbers for the week of October 24-30.

[via press release from NBC]

NBC PRIMETIME RESULTS FOR THE WEEK OF OCT. 24-30

'SUNDAY NIGHT FOOTBALL' NABS #1 RANKINGS FOR THE WEEK IN ADULTS, MEN AND WOMEN 18-34; ADULTS, MEN AND WOMEN 18-49; AND ADULTS AND MEN 25-54

THE COWBOYS-EAGLES MATCH-UP SCORES THE #3 'SNF' RESULTS OF THE SEASON, DESPITE A LOPSIDED 34-7 WIN BY THE EAGLES

ON FRIDAY, THE DEBUT OF 'GRIMM' LOCKS UP THE HIGHEST 18-49 RATING FOR ANY FRIDAY NON-SPORTS TELECAST ON ABC, CBS, NBC, FOX OR CW IN 10 MONTHS

DESPITE COMPETITION FROM GAME 7 OF THE WORLD SERIES, 'GRIMM' JUMPS 62 PERCENT IN 18-49 VERSUS NBC'S AVERAGE IN THE SLOT LAST SEASON

ON THURSDAY, 'THE OFFICE' BUILDS ON ITS LEAD-IN BY 61 PERCENT AND 'PARKS AND RECREATION' INCREASES VERSUS ITS LEAD-IN BY 29 PERCENT

ON TUESDAY, 'BIGGEST LOSER' GROWS WEEK TO WEEK BY 5 PERCENT IN 18-49 RATING AND 7 PERCENT IN TOTAL VIEWERS

UNIVERSAL CITY, Calif. - November 1, 2011 - Paced by "NBC Sunday Night Football," which ranked #1 for the week in adults 18-49 and nearly all other key demographics, plus the potent Friday debut of "Grimm," NBC averaged a 2.3 rating, 6 share in adults 18-49 and 6.5 million viewers overall for the week of October 24-30, according to in-home viewing figures from Nielsen Media Research.

This week's "NBC Sunday Night Football" telecast, which featured a one-sided 34-7 win by the Philadelphia Eagles over the Dallas Cowboys, ranked #1 among all primetime programs in adults, men and women 18-34; adults, men and women 18-49; and adults and men 25-54 during a week that featured three World Series telecasts, including the first World Series Game 7 in nine years.

On Friday, NBC's debut of "Grimm" captured the highest 18-49 rating for a Friday non-sports telecast on ABC, CBS, NBC, Fox or CW since December 2010, despite facing competition from Game 7 of the World Series.

Primetime averages for the week of October 24-30 in adults 18-49 were Fox (3.9/11), CBS (2.8/8), ABC (2.5/7), NBC (2.3/6) and CW (0.7/2). In overall total viewers the weekly averages were Fox (12.6 million), CBS (11.0 million), ABC (8.7 million), NBC (6.5 million) and CW (1.8 million).

NBC highlights for the week of October 24-30:

* On Sunday, NBC Sports' "Sunday Night Football" telecast of the Dallas Cowboys at the Philadelphia Eagles fueled a Sunday primetime win in adults 18-49, total viewers and all other key ratings measures.

* It was the #3 "Sunday Night Football" telecast of the season and the second biggest audience for an October primetime NFL telecast since 1998.

* On Friday, the debut of "Grimm" scared up the #1 adult 18-49 rating for a Friday non-sports telecast on ABC, CBS, NBC, Fox or CW since December 2010 and NBC's highest 18-49 rating in the time period since January 2010, despite extraordinary competition from Fox's coverage of Game 7 of the World Series.

* Versus NBC's adult 18-49 average in the time period last season, "Grimm" was up by 62 percent.

* Also on Friday, the season premiere of "Chuck" earned NBC's top non-sports rating in the time period since April 8, despite extraordinary competition from Fox's coverage of the decisive Game 7 of the World Series. .

* On Thursday, "Parks and Recreation" built on its adult 18-49 lead-in by 29 percent in a slot where NBC on average was flat versus original lead-ins from "Community" last season.

* Also on Thursday, "The Office" ranked as the #1 non-sports alternative in the time period among ABC, CBS, NBC and CW in adults 18-34, men 18-34 and men 18-49. "The Office" built on its lead-in by 61 percent in adults 18-49 and 43 percent in total viewers.

* On Tuesday, "The Biggest Loser" generated week-to-week gains of 5 percent in 18-49 rating and 7 percent in total viewers.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

Additional NBC highlights for the week of October 24-30:

On Monday, October 24 from 8-10 p.m. ET, "The Sing-Off" averaged a 1.5 rating, 4 share in adults 18-49 and 4.2 million viewers overall in a highly competitive time period that included Fox's World Series coverage, CBS's "Two and a Half Men," "How I Met Your Mother," "Two Broke Girls" and "Mike & Molly" and ABC's "Dancing With the Stars."

Monday at 10 p.m. ET, an encore telecast of "Prime Suspect" averaged a 0.7/2 in 18-49 and 2.4 million viewers overall.

On Tuesday, October 25 from 8-10 p.m. ET, "The Biggest Loser" (2.0/5 in 18-49, 5.5 million viewers overall) grew week to week by 5 percent in 18-49 rating (to a 2.0 from a 1.9) and by 7 percent in total viewers (5.510 million vs. 5.168 million). In a highly competitive time period that included Fox's "X Factor" special, ABC's "Last Man Standing," "Man Up" and "Dancing With the Stars" and CBS's "NCIS" and "NCIS: Los Angeles," "Biggest Loser" grew from its first half-hour to its fourth by 24 percent in 18-49 rating (to a 2.1 from a 1.7).

Tuesday at 10 p.m., an encore telecast of "Prime Suspect" (0.9/2 in 18-49, 2.8 million viewers overall) grew versus the 10 p.m. rebroadcast of one night earlier by 29 percent in 18-49 rating and 17 percent in total viewers.

On Wednesday, October 26 at 8 p.m. ET, a rebroadcast of "Up All Night" averaged a 1.1/3 in adults 18-49 and 3.5 million viewers overall.

Wednesday at 8:30 ET, an encore telecast of "Whitney" delivered a 1.1/3 in adults 18-49 and 3.8 million viewers overall, retaining its full 18-49 lead-in and growing versus lead-in by 9 percent in total viewers. The "Whitney" rebroadcast finished within a tenth of a rating point of its 18-49 rating of one week earlier, when it had an original lead-in.

Wednesday at 9 p.m. ET, an encore "Harry's Law" averaged a 0.8/2 in adults 18-49 and 4.5 million viewers overall. From its first half-hour to its second, the "Harry's Law" rebroadcast grew by 14 percent in 18-49 rating (to a 0.8 from a 0.7) and 10 percent in total viewers (4.7 million vs. 4.3 million).

Wednesday at 10 p.m., an encore telecast of "Prime Suspect" captured a 0.8/2 in 18-49 and 3.5 million viewers overall. In total viewers, the Wednesday "Prime Suspect" rebroadcast grew by 23 percent versus the audience for this week's Tuesday encore (2.839 million) and by 45 percent versus this week's Monday rebroadcast (2.426 million).

On Thursday, October 27 at 8 p.m. ET, "Community" averaged a 1.4/4 in 18-49 and 3.4 million viewers overall in a highly competitive time period versus "CBS's "Big Bang Theory," ABC's "It's the Great Pumpkin, Charlie Brown," Fox's World Series coverage and CW's "Vampire Diaries." Note that on average this season, "Community" originals have been adding 38 percent to their next-day "live plus same day" 18-49 rating when Nielsen reports additional time-shifted viewing in "live plus seven day" ratings.

Thursday at 8:30 ET, "Parks and Recreation" (1.8/5 in 18-49, 3.9 million viewers overall) built by 29 percent on its 18-49 lead-in in a slot where NBC was on average flat last season versus original lead-ins from "Community." In a competitive time period versus CBS's "Rules of Engagement," ABC's "It's the Great Pumpkin, Charlie Brown," Fox's World Series and CW's "Vampire Diaries," "Parks and Recreation" improved on NBC's average in this time period last season by 13 percent in 18-49 rating (1.8 vs. 1.6, "live plus same day," non-sports). Keep in mind that on average this season, original telecasts of "Parks" have been adding 31 percent to their next-day "live plus same day" 18-49 rating when Nielsen includes additional time-shifted viewing in "live plus seven day" ratings.

Thursday from 9-9:31 p.m. ET, "The Office" (2.9/7 in 18-49, 5.5 million viewers overall) built on its lead-in by 61 percent in 18-49 rating and 43 percent in total viewers in a highly competitive time period versus ABC's "Grey's Anatomy," CBS's "Person of Interest" and Fox's coverage of the potentially deciding Game 6 of the World Series "The Office" is the #1 non-sports choice in the half-hour among ABC, CBS, NBC and CW in adults 18-34, men 18-34 and men 18-49. Note that on average this season, "Office" originals have been adding 40 percent to their next-day "live plus same day" 18-49 rating when Nielsen reports additional time-shifted viewing in "live plus seven day" ratings.

Thursday at 9:31 ET, "Whitney" (2.0/5 in 18-49, 4.2 million viewers overall) retained 69 percent of its 18-49 lead-in from "The Office," up from a 61 percent retention for its prior original telecast on October 13, despite intense competition in the time period this week from the concluding half-hours of ABC's "Grey's Anatomy" and CBS's "Person of Interest" and Fox's coverage of Game 6 of the World Series. "Whitney" is the slot's #1 non-sports choice among ABC, CBS, NBC and CW among men 18-34. Keep in mind that on average this season, "Whitney" originals have been adding 33 percent to their next-day "live plus same day" 18-49 rating when Nielsen reports additional time-shifted viewing in "live plus seven day" ratings.

Thursday at 10 p.m. ET, "Prime Suspect" averaged a 1.1/3 in 18-49 and 4.0 million viewers overall against competition that included a potentially deciding Game 6 of the World Series on Fox, as well as CBS's "The Mentalist" and ABC's "Private Practice." Note that on average this season, original telecasts of "Prime Suspect" have been adding 34 percent to their next-day "live plus same day" 18-49 rating when Nielsen reports additional time-shifted viewing in "live plus seven day" ratings.

On Friday, October 28 at 8 p.m. ET, the fifth season premiere of "Chuck" (1.0/3 in 18-49, 3.4 million viewers overall) ranked as the #1 non-sports choice in the time period among ABC, CBS, NBC and CW in adults 18-49 (tie), men 18-49 and men 25-54. "Chuck" grew from its first half-hour to its second by 10 percent in 18-49 rating (to a 1.1 from a 1.0).

Against extraordinary competition from Fox's coverage of the decisive Game 7 of the World Series, "Chuck" earned NBC's top non-sports rating in this time period since April 8 and biggest overall audience excluding sports since April 15.

Friday at 9 p.m. ET, the debut of "Grimm" (2.1/6 in 18-49, 6.6 million viewers overall) captured the #1 rating for a Friday non-sports telecast on ABC, CBS, NBC, Fox or CW since December 31, 2010 ("New Year's Rockin' Eve" on ABC, 2.8). Among the night's telecasts on ABC, CBS, NBC and CW, "Grimm" ranked #1 excluding sports for the time period and the night in adults 18-49, adults 25-54, adults 18-34 and other key demographics. "Grimm" built on its lead-in by 110 percent in 18-49 rating and 91 percent in total viewers. From its first half-hour to its second, "Grimm" grew by 5 percent in 18-49 rating (to a 2.2 from a 2.1) and was also up in most other key categories.

Against extraordinary time-period competition that included Fox's coverage of Game 7 of the World Series, "Grimm" delivered NBC's top 18-49 rating in the time period, excluding Olympics, since January 8, 2010 ("Dateline NBC," 2.2). In total viewers, it's NBC's top result in the hour since March 25.

Versus NBC's average in the time period last season, "Grimm" is up 62 percent in 18-49 rating (with a 2.1 vs. a 1.3, "live plus same day," non-sports).

Friday at 10 p.m. ET, "Dateline NBC" averaged a 1.3/4 in 18-49 and 4.7 million viewers overall. Versus its 9-11 p.m. telecast of the prior week, "Dateline" was up 30 percent in 18-49 rating (to a 1.3 from a 1.0) and up 15 percent in total viewers (4.727 million vs. 4.108 million). "Dateline" was the #1 non-sports telecast on ABC, CBS or NBC in the hour in adults, men and women 18-34.

On Saturday, Oct. 29, at 8 p.m. ET, an encore telecast of "Chuck" averaged a 0.3/1 in 18-49 and 1.9 million viewers overall. Then at 9 p.m., a rebroadcast of "Grimm" delivered a 0.5/1 in 18-49 and 2.3 million viewers overall. The "Grimm" encore built from its first half-hour to its second by 25 percent in 18-49 rating (to a 0.5 from a 0.4).

Saturday at 10 p.m. ET, an encore telecast of "Law & Order: Special Victims Unit" (0.9/3 in 18-49, 3.9 million viewers overall) built on its lead-in by 80 percent in 18-49 rating and 70 percent in total viewers. From its first half-hour to its second, the "SVU" rebroadcast grew in all key ratings categories, including increases of 43 percent in 18-49 rating (to a 0.9 from a 0.7) and 29 percent in total viewers (to 4.4 million from 3.4 million).

On Sunday, October 30 the "NBC Sunday Night Football" telecast of the Dallas Cowboys at the Philadelphia Eagles, dominated by the Eagles 34-7, fueled a Sunday primetime win in adults 18-49, total viewers and all other key measures. For its full duration, the Cowboys-Eagles game averaged a 9.3/22 in adults 18-49, 23.0 million viewers overall and a 13.8/21 household rating/share from 8:31-11:06 p.m. ET.

Versus a Steelers-Saints telecast on the same night last year (which aired against World Series competition), this week's "Sunday Night Football" is up 27 percent in both adults 18-49 (with a 9.3 rating vs. a 7.3) and total viewers (23.0 million vs. 18.1 million).

It's the #3 "Sunday Night Football" game of the season in adults 18-49, total viewers and households (excludes the September 8 Thursday season opener), and is the top-scoring "Sunday Night Football" telecast in those three categories in the last six weeks (since September 18). This is also the second biggest audience for a Sunday or Monday primetime NFL telecast in the month of October since 1998.

NBC ranked #1 Sunday night among ABC, CBS, NBC and Fox in all key categories, beating its closest primetime competitor by 108 percent in 18-49 rating (7.9 vs. a 3.8 for CBS, which was boosted by an NFL overrun) and 31 percent in total viewers (19.6 million vs. 15.0 million for CBS).

Also on Sunday, "Football Night in America 2" from 7:30-7:55 p.m. ET averaged a 3.2/9 in 18-49, 8.0 million viewers overall and a 4.7/8 household rating/share. "Football Night in America 3" from 7:55-8:22 p.m. delivered a 4.6/12 in 18-49, 11.9 million viewers overall and a 7.1/11 in households. From 8:22-8:31 p.m., "NBC Sunday Night Football Pre Kickoff" averaged a 6.7/17 in 18-49, 17.2 million viewers overall and a 10.2/16 in households. Note: "Football Night in America" from 7-7:30 p.m. ET was sustaining programming and does not figure in the nightly or weekly primetime averages.





  [november 2011]  
S
M
T
W
T
F
S
  


· 2 BROKE GIRLS (CBS)
· BIG BANG THEORY, THE (CBS)
· BIGGEST LOSER, THE (USA)
· CHUCK (NBC)
· COMMUNITY (YAHOO)
· DANCING WITH THE STARS (ABC)
· DATELINE NBC (NBC)
· FOOTBALL NIGHT IN AMERICA (NBC)
· GREY'S ANATOMY (ABC)
· GRIMM (NBC)
· HARRY'S LAW (NBC)
· HOW I MET YOUR MOTHER (CBS)
· LAST MAN STANDING (FOX)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MAN UP! (ABC)
· MENTALIST, THE (CBS)
· MIKE & MOLLY (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· OFFICE, THE (NBC)
· PARKS & RECREATION (NBC)
· PERSON OF INTEREST (CBS)
· PRIME SUSPECT (NBC)
· PRIVATE PRACTICE (ABC)
· RULES OF ENGAGEMENT (CBS)
· SING-OFF, THE (NBC)
· SUNDAY NIGHT FOOTBALL (NBC)
· TWO AND A HALF MEN (CBS)
· UP ALL NIGHT (NBC)
· VAMPIRE DIARIES, THE (CW)
· WHITNEY (NBC)
· X FACTOR, THE (FOX)





most recent ratings | view all posts
[02/07/25 - 01:13 PM]
ABC Claims Top 5 Shows Among Adults 18-49 in Cross-Platform Broadcast Series Rankings
Driven by stellar streaming viewership on Hulu and Disney+, three ABC titles more than triple their seven-day linear averages, including "High Potential" (+297%), "Abbott Elementary" (+270%) and "Shifting Gears" (+242%).

[02/07/25 - 10:08 AM]
CBS Wins Thursday Night with Top 4 Programs of the Night, Up from Its Thursday Season Average
"Georgie & Mandy's First Marriage" (8:00-8:30 PM) was the #1 program of the night delivering 6.54 million viewers.

[02/07/25 - 09:10 AM]
CBS "Hollywood Squares" Is the Season's #1 New Unscripted Series Reaching Nearly 24 Million Unique Viewers
The show is televisions #1 new unscripted series this season averaging 5.40 million viewers in primetime alone.

[02/05/25 - 09:18 AM]
CBS "FBI" Line Up Wins Tuesday Night
"FBI" was the #1 show of the night with 5.83 million viewers, winning its hour by +1.33 million viewers.

[02/04/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 27: "Back in Action" Pulls No Punches, "The Night Agent" Hits Its Mark in Top 10
Plus: the Noah Centineo-starring "The Recruit" remained a hit, with Season 2 arriving at No. 2 (5.9 million views) and Season 1 sitting at No. 8 (3.1 million views).

[02/04/25 - 08:48 AM]
"The Flip Off" Delivers HGTV's Highest-Rated Freshman Series Premiere Since September 2022
The series attracting 4.0 million total viewers across linear and streaming when it premiered on Wednesday, January 29, at 8 p.m. ET/PT.

[02/04/25 - 08:33 AM]
"The 67th Annual Grammy Awards" on CBS Nets 15.4 Million Viewers and Raises Nearly $9 Million
Over the course or the entire weekend, the Recording Academy and MusiCares raised over $24 million for charitable activities.

[02/03/25 - 09:33 AM]
ESPN's Excellent Start to 2025: January Marks Highest Monthly Viewership in a Decade
Combining all of ESPN's programming with sports programming on ABC, more minutes were watched by fans than any month since January of 2017 (96 months).

[01/31/25 - 09:40 AM]
CBS Thursday Line Up Returns, Up from Its Season Average
"Georgie and Mandy's First Marriage" hit a series high averaging 7.72 million viewers, and up +10% from its season-to-date average (7.02 million viewers).

[01/29/25 - 10:19 AM]
CBS' "FBI" Tuesday Up from Its Season Average
The flagship "FBI" averaged 8.36 million Live+SD viewers, up +1% from its STD average (8.31 million viewers).

[01/29/25 - 09:02 AM]
"Live with Kelly and Mark" Skyrockets to Season Highs in All Key Measures Earning Best Total Viewer Audience and Household Rating in Nearly a Year
The show earned its best Total Viewer audience (2.52 million) and its best Household numbers (1.68 rating) in nearly a year.

[01/28/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 20: "Back in Action" and "The Night Agent" Lead an Action-Packed Top 10
"XO, Kitty" Season 2 snapped up No. 2 on the English TV list with 9.2 million views - while Season 1 is also feeling the love at No. 5 with 3.8 million views.

[01/28/25 - 10:54 AM]
CBS Originals Return with Most-Watched Monday of The Season, Up +18% from Its Season Average
"NCIS" had its most watched episode of the season with an average audience of 7.31 million Live+SD viewers.

[01/24/25 - 01:02 PM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 - Rising +45% Over Previous Week
Head-to-head against competition for the week, "Jimmy Kimmel Live" led late-night among Adults 18-49 (0.16).

[01/24/25 - 01:01 PM]
"Tamron Hall" Kicks Off the New Year Strong with Most-Viewed Episode of the Season, Featuring Daytime Exclusive Interview with Sports Icon Deion Sanders
During the week of January 6, "Tamron Hall" grew week to week by double digits in all key measures: +11% in Households, +43% with Women 18-49, +16% with the coveted Women 25-54 demo, and +13% among Total Viewers P2+, hitting a 4-week high.