or


[11/10/11 - 12:54 PM]
Jay Leno and Jimmy Fallon Lead Their Hours in Total Viewers
NBC spins the late-night numbers for the week of October 31-November 4.
[via press release from NBC]

NBC RATINGS RESULTS FOR THE LATE-NIGHT WEEK OF OCT. 31-NOV. 4

JAY LENO AND JIMMY FALLON LEAD THEIR HOURS IN TOTAL VIEWERS

SEASON TO DATE, JAY AND JIMMY EXTEND THEIR TOTAL-VIEWER MARGINS OF VICTORY VS. LAST YEAR

UNIVERSAL CITY, Calif. - November 10, 2011 - NBC's "The Tonight Show with Jay Leno" has averaged a 0.8 rating, 3 share in adults 18-49 and 3.6 million viewers overall for the week of October 31-November 4. In total viewers, "Tonight" out-delivered CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" for the week.

At 12:35 a.m. ET, "Late Night with Jimmy Fallon" also delivered a bigger audience than CBS's "Late Late Show with Craig Ferguson" in total viewers. "Late Night" averaged a 0.6/3 in 18-49 and 1.8 million viewers overall.

Through the first seven weeks of the season, "Tonight" has increased its total-viewer margin over "Late Show" to 10 percent (3.629 million vs. 3.310 million), up from the year-ago season-to-date advantage of 2 percent. Jimmy Fallon has established a total-viewer lead over "Late Late Show" this season of 13 percent (1.743 million vs. 1.548 million), after trailing by 5 percent one year ago.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of October 31 - November 4. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.9/4
11:35 p.m.-12 midnight ET
ABC "Nightline," 1.0/4
12 midnight-1 a.m. ET
ABC "Kimmel," 0.6/3*
12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.6/3
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2*

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.6 million viewers
CBS "Late Show," 3.5 million viewers
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.9 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.9 million viewers*
12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.7 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers*

* Friday's "Last Call" and Monday's "Kimmel" were encores.

SEASON TO DATE

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.9/3
11:35 p.m.-12 midnight ET
ABC "Nightline," 1.0/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.6 million viewers
CBS "Late Show," 3.3 million viewers
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.9 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.8 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.5 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

SELECTED CABLE RESULTS, WEEK OF OCTOBER 31-NOVEMBER 4

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.8

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.6

TBS, 11 p.m.-midnight, "Conan," 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.7

Each adult 18-49 rating point equals 1.28 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.8 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.3 million

TBS, 11 p.m.-midnight, "Conan," 0.8 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million





  [november 2011]  
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