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[02/14/12 - 10:28 AM]
Disney Channel is TV's #1 Network in Total Day for Record-Setting 35 Consecutive Weeks in Kids 6-11 and Tweens 9-14
Disney Channel spins the numbers for the week of February 6-12.
[via press release from Disney Channel]

Ratings Highlights February 6 - 12, 2012 Final National Ratings

Disney Channel is TV's #1 Network in Total Day for Record-Setting 35 Consecutive Weeks in Kids 6-11 and Tweens 9-14; Ranks #1 for the 2nd Consecutive Week in Kids 2-11 and for the 4th Time in the Previous 6 Weeks

~Towers Over Nickelodeon by Double-Digit Percentages for the 14th Straight Week in Kids 6-11 and for the 16th Straight Week in Tweens 9-14

~Represents 33rd Time in Previous 35 Weeks Holding Double-Digit Edge in Tweens 9-14

Friday's "Jessie" is TV's #1 Live-Action Series Telecast in Kids 6-11 and Kids 2-11

Disney Channel: Total Day and Prime Highlights

During the week of February 6, 2012, Disney Channel extended its record-streak as TV's #1 network to 35 consecutive weeks in Kids 6-11 (564,000/2.3 rating) and Tweens 9-14 (455,000/1.9 rating) - dating back to week of June 13, 2011. Moreover, Disney Channel was TV's #1 network in Kids 2-11 (922,000/2.2 rating) for the 2nd straight week, and for the 4th time in the previous 6 weeks overall.

· Disney Channel surpassed Nickelodeon by 23% in Kids 6-11 (564,000 vs. 459,000) and by 33% in Tweens 9-14 (455,000 vs. 342,000), marking the network's 14th straight week boasting a double-digit percent win in Kids 6-11, and the 16th straight week in Tweens 9-14.

In Prime, Disney Channel has ranked as cable TV's #1 network on a weekly basis for nearly 7 years in Kids 6-11 (953,000/3.9 rating), or 351 consecutive weeks. In Tweens 9-14 (778,000/3.2 rating), the network has been #1 for 86 straight weeks, and for the 348th time in the previous 351 weeks overall.

· Friday's "Jessie" (8:00 - 8:30 p.m.) stood as the week's #1 live-action series telecast across all TV in Kids 6-11 (1.4 million/5.7 rating) and Kids 2-11 (1.9 million/4.6 rating).

[Source: NTI, U.S. ratings. Week of 2/6/12-2/12/12: Live + Same Day. Competitive rank streaks include ties based on rating.]





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· JESSIE (DISNEY)




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