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[03/06/12 - 11:23 AM]
FOX Weekly Ratings - "American Idol" and NASCAR Drive Another Weekly Victory
FOX spins the numbers for the week of February 27-March 4.
[via press release from FOX]

NATIONAL NIELSEN RATINGS FOR THE WEEK OF FEBRUARY 27 - MARCH 4, 2012

AMERICAN IDOL AND NASCAR DRIVE ANOTHER WEEKLY VICTORY FOR FOX

FOX Wins Monday Through Thursday, Beats No. 2 Network by +55% in Core Adult Demo

With three strong nights of AMERICAN IDOL and the NASCAR: DAYTONA 500 in primetime, FOX won last week by a +55% margin among Adults 18-49 and ranked No. 1 on Monday, Tuesday, Wednesday and Thursday in both Adults 18-49 and Total Viewers. In fact, thanks to AMERICAN IDOL, FOX delivered the highest-rated Tuesday night on any network this season.

Season to date, FOX is averaging a 3.3/9 in the core adult demographic and continues to rank as the No. 1 network this season. Excluding last year's Super Bowl, FOX is up +3% among Adults 18-49 and up +5% in Total Viewers year-over-year.

Nightly and Program Highlights

MONDAY

7:14-1:00 NASCAR: DAYTONA 500 (SG)*: (Adults 18-49: 4.5/13, 13.7 Mil Total Viewers)

10:34-11:58 DAYTONA 500 RED FLAG (S): (Adults 18-49: 4.4/13, 12.5 Mil Total Viewers)

8:00-11:00 FOX PRIME: (Adults 18-49: 4.6/12, 14.1 Mil Total Viewers)

FOX's coverage of the DAYTONA 500 led FOX to a nightly win among Adults 18-49 and Total Viewers. Thanks to the race FOX delivered its most-watched Monday night in sixteen months, dating back to Game 5 of the 2010 World Series (11/1/10).

*The 7:14p-1a DAYTONA 500 ratings are an average of the 7:14-10:34p and 11:58p-1a portions which were separated by an accident on the track.

TUESDAY

8:00-10:00 AMERICAN IDOL (S): (Adults 18-49: 5.1/13, 16.1 Mil Total Viewers)

Airing the AMERICAN IDOL Top 12 Boys performance show, FOX won Tuesday night among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens. In fact, FOX outperformed its nearest competitor for the night by +82% in Adults 18-49 (5.1 vs. 2.8 for CBS), +153% in Adults 18-34 (3.8 vs. 1.5 for CBS) and +10% in Total Viewers (16.1 vs. 14.6 for CBS).

AMERICAN IDOL gave FOX the highest rated Tuesday night this season on any network in Adults 18-49.

Tuesday's installment of AMERICAN IDOL posted a 5.1/13, even with the previous Wednesday's 'Final Judgment #1' (5.1/14 on 2/22/12). In Adults 18-34, AMERICAN IDOL was up +12% (3.8 vs. 3.4) from the previous Wednesday

AMERICAN IDOL was the highest rated program of the night in Adults 18-49, Adults 18-34, Adults 25-54 and Teens and outperformed the #2 program of the night, CBS' NCIS by +46% in Adults 18-49 (5.1 vs. 3.5) and +100% in Adults 18-34 (3.8 vs. 1.9).

WEDNESDAY

8:00-10:00 AMERICAN IDOL: (Adults 18-49: 5.0/13, 17.2 Mil Total Viewers)

Airing the AMERICAN IDOL Top 12 Girls performance show, FOX won Wednesday night among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens. FOX beat the next highest rated competitor for the night by +72% in Adults 18-49 (5.0 vs. 2.9 for both ABC and CBS) and +50% in Total Viewers (17.2 vs. 11.5 for CBS). FOX has now won seven Wednesdays in a row among Adults 18-49 and Total Viewers.

AMERICAN IDOL delivered a 5.0/13, and was up from the previous Wednesday's telecast by +7% in Total Viewers (17.2 vs. 16.1 Mil.). Versus Tuesday's installment, IDOL was up +7% in Total Viewers (17.2 vs. 16.1 Mil.)

AMERICAN IDOL was once again the highest rated program of the night among Adults 18-49, Total Viewers, Adults 25-54 and Teens and outperformed the #2 programs of the night by +4% in Adults 18-49 (5.0 vs. 4.8 for Modern Family) and +38% in Total Viewers (17.2 vs. 12.5 Mil for Criminal Minds).

THURSDAY

8:00-10:00 AMERICAN IDOL: (Adults 18-49: 5.4/15, 18.5 Mil Total Viewers)

On Thursday, AMERICAN IDOL revealed the Top 13 finalists and gave FOX its seventh consecutive Thursday victory among Adults 18-49. FOX beat the night's next highest rated network by +157% in Adults 18-49 (5.4 vs. 2.1 for CBS), +112% in Adults 18-34 (3.6 vs. NBC's 1.7) and +95% in Total Viewers (18.5 vs. 9.5 for CBS).

AMERICAN IDOL posted a 5.4/15, up +20% from the previous week in Adults 18-49 (2/23/12, 4.5/13) and up +24% in Adults 18-34 (3.6 vs. 2.9). AMERICAN IDOL was also up +19% from the previous week in Total Viewers (18.5 vs. 15.6 Mil.) and posted its highest Thursday so far this season in this measure.

Thursday's airing of AMERICAN IDOL delivered its highest rated telecast of the week, up +6% from Tuesday in Adults 18-49 (5.4 vs. 5.1), up +8% from Wednesday (5.4 vs. 5.0) in the core demographic. In Total Viewers, Thursday's AMERICAN IDOL was up +15% from Tuesday and +8% from Wednesday.

AMERICAN IDOL was the highest rated program of the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens.

FRIDAY

8:00-9:00 KITCHEN NIGHTMARES (R): (Adults 18-49: 0.9/3, 2.4 Mil Total Viewers)

9:00-10:00 KITCHEN NIGHTMARES (RS): (Adults 18-49: 1.1/3, 2.7 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 1.0/3, 2.6 Mil Total Viewers)

With back to back encores of KITCHEN NIGHTMARES, FOX ranked fourth on Friday among Adults 18-49 and second among Adults 18-34 (tie).

SATURDAY

8:00-10:00 Q'VIVA: THE CHOSEN (P): (Adults 18-49: 0.8/2, 2.2 Mil Total Viewers)

FOX ranked third for the night with Q'VIVA.

SUNDAY

7:00-7:30 BOB'S BURGERS (R): (A18 49: 0.8/3, 2.0 Mil Total Viewers)

7:30-7:59 THE CLEVELAND SHOW: (A18 49: 1.5/4, 3.1 Mil Total Viewers)

7:59-8:30 THE SIMPSONS: (A18 49: 2.5/7, 5.1 Mil Total Viewers)

8:30-9:00 NAPOLEON DYNAMITE: (A18 49: 2.0/5, 4.1 Mil Total Viewers)

9:00-9:31 FAMILY GUY: (A18 49: 2.8/7, 5.3 Mil Total Viewers)

9:31-10:00 AMERICAN DAD: (A18 49: 2.1/5, 4.3 Mil Total Viewers)

7:00-10:00 FOX PRIME: (A18 49: 2.0/5, 4.0 Mil Total Viewers)

FOX's Animation Domination lineup won Sunday night among Adults 18-34, Teens and Men 18-49.

At 8pm, THE SIMPSONS posted a 2.5/7 and won its half hour among Men 18-49 and Men 18-34. The season finale of NAPOLEON DYNAMITE followed with a 2.0/5 and ranked #1 in its half hour in Teens, Men 18-49 and Men 18-34.

At 9pm FAMILY GUY delivered a 2.8/7. FAMILY GUY was the highest rated program of the night among Adults 18-34, Teens and Men 18-49 and won its half hour in Adults 18-49, Adults 18-34 and Teens.

AMERICAN DAD closed out the night with a 2.1/5 and was the second-highest rated program of the night in Teens (behind FAMILY GUY).

Last week, FOX had:

· 5 of the Top 20 programs among Adults 18-49: AMERICAN IDOL-Thurs (No. 1), AMERICAN IDOL-Tues (No. 3), AMERICAN IDOL-Wed (No. 4), DAYTONA 500 (No. 6) and FAMILY GUY (No. 17).

· 8 of the Top 20 programs among Adults 18-34: AMERICAN IDOL-Tues (No. 3), AMERICAN IDOL-Thurs (No. 4), AMERICAN IDOL-Wed (No. 5), FAMILY GUY (No. 6), DAYTONA 500 (No. 10), THE SIMPSONS (No. 11), AMERICAN DAD (No. 13) and NAPOLEON DYNAMITE (No. 17).

· 8 of the Top 20 programs among Teens: AMERICAN IDOL-Thurs (No. 1), AMERICAN IDOL-Wed (No. 2), AMERICAN IDOL-Tues (No. 4), FAMILY GUY (No. 5), AMERICAN DAD (No. 7 tie), NAPOLEON DYNAMITE (No. 7 tie), THE SIMPSONS (No. 10) and DAYTONA 500 (No. 12).

· 4 of the Top 20 programs among Total Viewers: AMERICAN IDOL-Thurs (No. 1), AMERICAN IDOL-Wed (No. 3), AMERICAN IDOL-Tues (No. 4) and DAYTONA 500 (No. 7).

FEBRUARY 27 - MARCH 4, 2012

TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 3.4/9 FOX 2.4/8 FOX 10.5
ABC 1.9/5 ABC 1.5/5 ABC 6.4
CBS 2.2/6 CBS 1.2/4 CBS 10.2
NBC 1.9/5 NBC 1.4/4 NBC 5.7

11/12 FOX Programs: Live + 7 in Adults 18-49
Live+Same Day vs. Live + 7 ratings (available through 2/19/12) among Adults 18-49:

11/12 Season through 2/19 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
TERRA NOVA 2.5/6 3.6/9 +44%
HOUSE 2.8/7 4.1/10 +46%
ALCATRAZ 2.8/7 4.0/10 +43%
GLEE 3.3/9 4.6/13 +39%
NEW GIRL 3.7/9 5.2/13 +41%
RAISING HOPE 2.4/6 3.2/8 +33%
AMERICAN IDOL-Wed 6.5/17 7.6/20 +17%
THE X FACTOR- Wed 3.8/10 4.4/12 +16%
TEENAGE DAUGHTER 2.2/6 2.5/6 +14%
AMERICAN IDOL-Thu 5.4/15 6.7/18 +24%
THE X FACTOR- Thu 3.7/10 4.2/12 +14%
THE FINDER 2.3/6 2.9/7 +26%
BONES 2.8/7 3.9/10 +39%
KITCHEN NIGHTMARES 1.5/5 1.9/6 +27%
FRINGE 1.2/4 2.0/6 +67%
THE SIMPSONS 3.2/8 3.7/9 +16%
NAPOLEON DYNAMITE 2.5/6 2.9/7 +16%
ALLEN GREGORY 2.0/5 2.2/5 +10%
THE CLEVELAND SHOW 2.0/5 2.3/6 +15%
FAMILY GUY 3.3/7 4.3/10 +30%
AMERICAN DAD 2.4/5 2.9/6 +21%

11/12 FOX Programs: Live +7 in Total Viewers
Live+Same Day vs. Live + 7 ratings (available through 2/19/12) among Total Viewers:

11/12 Season thru 2/19 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
TERRA NOVA 7.6 10.1 +33%
HOUSE 7.7 10.4 +35%
ALCATRAZ 8.5 11.3 +33%
GLEE 7.8 10.7 +37%
NEW GIRL 7.5 10.3 +37%
RAISING HOPE 5.2 6.7 +29%
AMERICAN IDOL-Wed 19.9 22.5 +13%
THE X FACTOR- Wed 11.4 12.7 +11%
TEENAGE DAUGHTER 5.8 6.4 +10%
AMERICAN IDOL-Thu 17.4 20.3 +17%
THE X FACTOR- Thu 11.4 12.6 +11%
BONES 8.9 11.9 +34%
THE FINDER 6.7 8.5 +27%
KITCHEN NIGHTMARES 3.7 4.4 +19%
FRINGE 3.1 4.9 +58%
THE SIMPSONS 6.9 7.9 +14%
ALLEN GREGORY 4.2 4.5 +7%
NAPOLEON DYNAMITE 5.3 6.0 +13%
THE CLEVELAND SHOW 4.2 4.8 +14%
FAMILY GUY 6.3 8.1 +29%
AMERICAN DAD 4.8 5.7 +19%

About Fox Broadcasting Company

Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2010-2011 season at No. 1 in the key adult demographic for the seventh consecutive year - a feat that has never been achieved in broadcast history - while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.





  [march 2012]  
S
M
T
W
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F
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· AMERICAN DAD (TBS)
· AMERICAN IDOL (ABC)
· AMERICAN IDOL (ABC)
· BOB'S BURGERS (FOX)
· CLEVELAND SHOW, THE (FOX)
· FAMILY GUY (FOX)
· KITCHEN NIGHTMARES (FOX)
· NAPOLEON DYNAMITE (FOX)
· SIMPSONS, THE (FOX)




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