or


[03/26/12 - 08:32 AM]
VH1 Primetime Ratings Surge 33% in Adult 18-49 Demo in First Quarter 2012
VH1 spins the numbers for the quarter to date.
[via press release from VH1]

VH1 Primetime Ratings Surge 33% in Adult 18-49 Demo in First Quarter 2012

March Marks VH1's 10th Consecutive Month of Year-Over-Year Primetime Growth in Network's Target Adult Demo

VH1 Ranked as #1 Cable Network Among Women 18-49 on Monday Nights

NEW YORK, March 26, 2012 -- VH1's primetime ratings for the first quarter of 2012 soared +33%, propelled by a number of original hit series such as "Mob Wives," "T.I. & Tiny: The Family Hustle," "Basketball Wives" and "Love & Hip Hop."

The network averaged a .4 in the adult 18-49 demo in primetime for the time period of December 26, 2011 - March 25, 2012. VH1's monthly performance for March marked the network's 10th consecutive month of year-over-year primetime viewer growth in the target adult demo.

Total viewer primetime impressions (P 2+) throughout the quarter also surged ahead on VH1. The network averaged 645,000 in primetime, up +30% over the first quarter of 2011.

VH1 also attracted women in substantial numbers on Monday evenings. The network ranks as the #1 cable network among women 18-49 on Mondays in primetime for the quarter.

In addition, VH1's original series and specials such as "Whitney Houston: Death Of A Diva" and "100 Greatest Women in Music" generated substantial social buzz, resulting in multiple trending topics on Twitter and significant upticks in Facebook page likes. For example, "Basketball Wives" generated 17 trending topics on Twitter a half hour before the season premiere started on February 20th.

Ratings momentum is expected to continue in the second quarter with the return of the Queen Latifah-produced hit scripted series "Single Ladies," premieres of new series "Mob Wives Chicago,""Couples Therapy", and "House of Consignment" and new episodes of "Behind The Music" featuring Brandy, T-Pain and Notorious B.I.G.

Specific VH1 ratings highlights for the quarter include:

"T.I. and Tiny: The Family Hustle" first season averaged a 1.5 P18-49 Live+SD rating in the 18-49 demo and 2.4 million total viewers across its premiere episodes, the highest rated debut season on VH1 in nearly three years.

"Love & Hip Hop 2" averaged a 1.8 P18-49 Live+SD rating (up +157% from season 1) and 2.8 million Total Viewers (up +164% from season 1) across its eleven premieres, VH1's highest rated series in over three and a half years.

The February 20th season opener of "Basketball Wives," set in Miami, tied as the highest rated episode yet of the "Basketball Wives" franchise, averaging a 1.7 in the key adult 18-49 demo. This season's premiere was up +42% from the prior season opener of "Basketball Wives." The 8PM* episode was seen by 2.5 million total viewers. When combined with its 9:30 PM* encore, the premiere episode attracted 3.7 million total viewers.

"Mob Wives'" second season is averaging a 1.1 P18-49 rating through 10 episodes (up +31% from season 1) and 1.7 million Total Viewers (up +31% from season 1) across seven premieres. The series drove VH1 to win the W18-49 Sunday 8pm time period across all of cable thus far in first quarter 2012.

For additional information on VH1 follow @VH1 on Twitter or "Like" VH1 on Facebook, and visit VH1.com for all the latest in music and celebrity news.

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 98 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1.com and VH1 Mobile. Connect with VH1 at VH1.com.

*All times ET/PT

Source: Nielsen Media Research December 26, 2012 - March 25, 2012

All data based on Live + Same Day ratings





  [march 2012]  
S
M
T
W
T
F
S
    


· BASKETBALL WIVES (VH1)
· BEHIND THE MUSIC (VH1)
· COUPLES THERAPY (VH1)
· HOUSE OF CONSIGNMENT (VH1)
· LOVE & HIP HOP (VH1)
· MOB WIVES (VH1)
· MOB WIVES CHICAGO (VH1)
· SINGLE LADIES (CENTRIC)
· TI & TINY: THE FAMILY HUSTLE (VH1)




most recent ratings | view all posts
[06/28/24 - 01:01 PM]
ABC News' Special Coverage of the CNN Presidential Debate Wins Across the Board, Outdelivering Broadcast Networks by Double Digits
For the 4th straight presidential debate, ABC News was the most-watched broadcast network.
[06/28/24 - 12:38 PM]
"When Calls the Heart" Season 11 Closes as #1 Most-Watched Original Program on Entertainment Cable
What's more, the series was the #1 most-watched entertainment cable program every Sunday for 12 straight weeks with key demos.
[06/25/24 - 03:54 PM]
ESPN Delivers the Second Most-Watched Men's College World Series Finals on Record; Game 3 Second Most-Watched College Baseball Game on ESPN Platforms on Record
The 2024 Men's College World Series Finals averaged 2.82 million viewers across ESPN, ABC & ESPNU, the second most-watched on ESPN platforms on record.
[06/25/24 - 03:45 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 5th Consecutive Week
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (+1% - 910,000 vs. 901,000), posting its largest overall audience in 3 years - since the 2020-2021 season.
[06/25/24 - 12:01 PM]
Netflix Top 10 Week of June 17: "Trigger Warning" Debuts at #1
Esteemed members of the Ton put their differences aside to help Season 3 of Shonda Rhimes' "Bridgerton" hold strong at #1 on the English TV List with 16.5M views.
[06/25/24 - 10:59 AM]
Sunday's Star-Studded Show on NBC & Peacock Marks Most-Watched Night of U.S. Track & Field Trials Since 2012
Highlighted by Noah Lyles' 9.83-second victory in the 100-meter final, 16-year-old Quincy Wilson's performance in the 400-meter semifinals, and commentary from Snoop Dogg, Sunday's show (8:37-11 p.m. ET), averaged 5.2 million viewers across NBC and Peacock.
[06/18/24 - 03:31 PM]
"Tamron Hall" Increases Week to Week in Households, Total Viewers and Women 25-54
For the week, "Tamron Hall" ranked as the No. 3 program among the syndicated talk shows in Women 18-49 and Women 25-54.
[06/18/24 - 03:21 PM]
"Jimmy Kimmel Live" Surges to a 5-Month High in Adults 18-49
For the week, "Jimmy Kimmel Live" ranked 31% ahead of "The Late Show with Stephen Colbert" and 62% ahead of "The Tonight Show Starring Jimmy Fallon."
[06/18/24 - 02:41 PM]
ABC's Exclusive Coverage of Boston Celtics Record-Setting NBA Finals Victory Wins Night Across All of Television and in All Key Demographics
NBA Finals Game 5 averaged 12,224,000 viewers and peaked with 13,280,000 viewers.
[06/18/24 - 01:31 PM]
"Power Book II: Ghost" Season 4 Part One Delivers Over 6.5 Million Multiplatform Viewers in Its Premiere Week Becoming One of Network's Biggest Premieres Ever
Additionally, the "Power" Universe series have now amassed a staggering 1.5 billion hours watched globally to date.
[06/18/24 - 01:02 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers," Leading in Overall Viewers for 4th Consecutive Week
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers, posting its largest overall audience in 3 years.
[06/18/24 - 12:01 PM]
Netflix Top 10 Week of June 10: "Bridgerton" Shines at #1; "Under Paris" Enters Most Popular
The third and final season of the fantasy adventure series "Sweet Tooth" moved up the list ranking in second place (6M views) and Season 2 of the reality dating competition series "Perfect Match" made some (potentially questionable) moves to take third place (5.1M views).
[06/18/24 - 08:09 AM]
ESPN "Sunday Night Baseball Presented by Capital One" Draws More Than Two Million Viewers for Second Consecutive Week
ESPN's exclusive coverage of the Boston Red Sox decisive 9-3 victory over their longtime rivals the New York Yankees on June 16 averaged 2,070,000 viewers, peaking with 2,532,000 viewers at 9:15 p.m. ET, according to Nielsen.
[06/15/24 - 03:40 PM]
NBC Sports Delivers Most-Watched U.S. Open Second Round Since 2012
Friday's second round broadcast window on NBC and Peacock (1-7 p.m. ET) produced a Total Audience Delivery (TAD) of 2.38 million viewers, up 18% vs. 2023 and up 54% vs. 2022.

[06/14/24 - 08:05 AM]
"Mind Your Business" Reaches More Than 2 Million Households, Becomes Bounce TV's Most-Watched Original Series Premiere
The first two episodes premiered back-to-back on Bounce on Saturday, June 1, and its initial airing burst included special presentations on Bounce's sister network ION and local owned & operated Scripps networks.