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[07/02/12 - 08:53 AM]
"U.S. Olympic Team Trials: Gymnastics Women's Final" Is the Top Olympic-Trials Telecast Since 2000
NBC spins the numbers for Sunday, July 1.
[via press release from NBC]

Sunday Results:

· NBC is #1 Sunday night among ABC, CBS, NBC and Fox in adults 18-49, total viewers and other key categories, with the top-scoring Olympic-trials telecast since August 2000. NBC also leads the night among ABC, CBS, NBC and Fox in all other key ratings categories

· NBC has been #1 among ABC, CBS, NBC and Fox in 18-49 for the last three nights in a row and has been #1 or tied for #1 on six of seven nights for the week. In total viewers, NBC has been #1 outright on six of the week's seven nights.

· From 7-8 p.m. ET, the "U.S. Olympic Team Trials: Track & Field Finals" (1.4/5 in 18-49, 5.6 million viewers overall) grew versus results in this hour on the prior Sunday by 17 percent in 18-49 rating (to a 1.4 from a 1.2) and 24 percent or 1.1 million persons in total viewers (5.621 million vs. 4.540 million). The 7-8 p.m. coverage led the time period among ABC, CBS, NBC and Fox in adults 18-49 and other key categories.

· From 8-9 p.m. ET, the "U.S. Olympic Team Trials: Swimming Finals" (2.1/7 in 18-49, 7.7 million viewers overall) is the #2 Olympic-Trials telecast since August 20, 2000 in total viewers, pending updates, behind only the night's 9-11 p.m. coverage. In adults 18-49, this is the #3 Olympic-trials telecast since August 20, 2000. The 8-9 p.m. coverage ranked #1 in the time period among ABC, CBS, NBC and Fox in adults 18-49, total viewers and other key categories..

· From 9-11:05 p.m. ET, the "U.S. Olympic Team Trials: Gymnastics Women's Final" (3.2/9 in 18-49, 9.9 million viewers overall) is the top Olympic-Trials telecast since August 20, 2000 in both 18-49 and total viewers. The gymnastics coverage led the time period among ABC, CBS, NBC and Fox in adults 18-49, total viewers and other key categories

· The 3.2 is NBC's highest rating in the Sunday 9-11 time period since the Super Bowl.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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