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[07/24/12 - 11:45 AM]
Disney XD Delivers #1 Week Ever in Total Day in Total Viewers and Target Kid Demos, Soaring Over Last Week's Record Performance
Disney XD spins the numbers for the week of July 16-22.
[via press release from Disney XD]

Ratings Highlights for July 16 - 22, 2012 Final National Ratings

Disney XD Delivers #1 Week Ever in Total Day in Total Viewers and Target Kid Demos, Soaring Over Last Week's Record Performance

Disney XD

During the week of July 16, 2012, powered by high performing encores of hit series "Lab Rats," "Pair of Kings" and "Kickin' It," Disney XD rocketed over last week's record deliveries by double-digit percentages in key demos, recording its #1 most-watched week in the network's history (includes its 10 years as Toon Disney) in Total Day in Total Viewers (515,000), Kids 2-11 (290,000), Boys 2-11 (161,000), Kids 6-14 (313,000), Boys 6-14 (177,000), Kids 6-11 (233,000), Boys 6-11 (129,000), Tweens 9-14 (217,000) and Boys 9-14 (118,000).

· Week to week, Disney XD surged by double-digit percent margins in target demos, including by 11% in Total Viewers (515,000 vs. 463,000), by 13% in Kids 6-14 (313,000 vs. 276,000), by 10% in Kids 6-11 (233,000 vs. 212,000) and by 19% in Tweens 9-14 (217,000 vs. 182,000).

In Prime, this week was Disney XD's most-watched week on record in Total Viewers (552,000), Kids 2-11 (303,000), Boys 2-11 (174,000), Kids 6-14 (327,000), Boys 6-14 (186,000), Kids 6-11 (247,000) and Tweens 9-14 (227,000), and its #2 week ever in Boys 6-11 (140,000) and Boys 9-14 (124,000).

· Disney XD posted sizeable gains week to week, including by 11% in Total Viewers (552,000 vs. 497,000), by 14% in Kids 6-14 (327,000 vs. 288,000) and by 26% in Tweens 9-14 (227,000 vs. 180,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

Source: NMR, final national U.S. ratings, week of 7/16/12 - 7/22/12, Live + Same Day.





  [july 2012]  
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· KICKIN' IT (DISNEY XD)
· LAB RATS (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)




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