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[09/28/12 - 08:50 AM]
"The Office" Delivers 5.2 Million Viewers; "Up All Night" Builds on Its 18-49 Lead-In
NBC spins the numbers for Thursday, September 27.
[via press release from NBC]

Thursday Results (NBC carried NFL football in Cleveland and Baltimore and results are subject to change):

· At 8 p.m. ET, "Saturday Night Live Weekend Update Thursday" is currently delivering a 1.7/6 in 18-49 and 5.4 million viewers overall, pending updates. Last week's official-national results for "Saturday Night Live Weekend Update Thursday" were a 1.6/5 in 18-49 and 5.1 million viewers overall.

· Pending updates, at 8:30 p.m. ET, "Up All Night" is currently averaging a 1.8/5 in 18-49 and 4.4 million viewers overall. Last week's official-national results for "Up All Night" were a 1.3/4 in 18-49 and 3.1 million viewers overall. "Up All Night" is currently building on its 18-49 lead-in by 6 percent, versus last week's 81 percent retention. Keep in mind that last season "Up All Night" added an average 51 percent to these next-day "live plus same day" ratings when Nielsen reported "live plus seven day" results, the biggest percentage increase for any comedy on ABC, CBS, NBC or Fox.

· From 9-9:31 p.m. ET, "The Office" is currently delivering a 2.4/7 in 18-49 and 5.2 million viewers overall, pending updates. Last week's official-national results for "The Officer" were a 2.1/6 in 18-49 and 4.3 million viewers overall. Note that last season "The Office" added an average 50 percent to these next-day "live plus same day" ratings when Nielsen reported "live plus seven day" results.

· Pending updates, at 9:31 p.m. ET, "Parks and Recreation" is currently averaging a 2.1/5 in 18-49 and 4.5 million viewers overall. Last week's official-national results for "Parks and Rec" were a 1.7/5 in 18-49 and 3.5. million viewers overall. "Parks" is currently retaining 88 percent of its 18-49 lead-in from "The Office," up from its 77 percent average in this time period last season and up from last week's 81 percent.

· At 10 p.m. ET, "Rock Center" is currently averaging a 1.2/3 in 18-49 and 4.2 million viewers overall, pending updates. Last week's official-national results for "Rock Center" were a 1.1/3 in 18-49 and 4.1 million viewers overall.

In Late-Night Metered Markets Thursday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.9/8; and ABC's combo of "Nightline," 3.1/8; and "Jimmy Kimmel Live," 1.6/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.1/5; "Late Show," 0.8/4; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3.

· At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.5/3).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [september 2012]  
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· OFFICE, THE (NBC)
· PARKS & RECREATION (NBC)
· ROCK CENTER WITH BRIAN WILLIAMS (NBC)
· SATURDAY NIGHT LIVE (NBC)
· UP ALL NIGHT (NBC)




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