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[10/23/12 - 10:17 AM]
Disney Channel Powers to Record 71st Consecutive Week as the #1 TV Network in Total Day in Kids 6-11 and Tweens
Disney Channel spins the numbers for the week of October 15-21.
[via press release from Disney Channel]

Ratings Highlights October 15-21, 2012 - Final National Ratings

Disney Channel Powers to Record 71st Consecutive Week as The #1 TV Network in Kids 6-11 and Tweens 9-14

"Make Your Mark: 'Shake It Up Dance Off' Edition," Performance and Results Shows Are the Week's Top 2 TV Telecasts in Kids 6-11 and Tweens 9-14

Disney Channel: Total Day and Prime Highlights

For the week of October 15, 2012, Disney Channel was again kids' and Tweens' go-to network across all TV, ranking #1 on a Total Day basis for a record-setting 71 consecutive weeks in Kids 6-11 (520,000/2.2 rating) and Tweens 9-14 (450,000/1.9 rating), out-delivering Nickelodeon by double digits for the 50th week in a row (+22%, vs. 426,000) and the 52nd straight week (+45%, vs. 311,000), respectively.

In Prime, Disney Channel's dominance as the #1 cable TV network stands at 387 weeks in Kids 6-11 (968,000/4.1 rating - nearly 7 1/2 years), and was #1 for the 122nd week in a row in Tweens 9-14 (857,000/3.6 rating - more than 2 years).

· Disney Channel delivered the week's Top 6 TV Telecasts in Kids 6-11:

· Disney Channel held the week's Top 2 TV Telecasts in Tweens 9-14, and 4 of the Top 5 overall:

[Source: NTI, U.S. ratings. Week of 10/15/12-10/21/12: Live + Same Day.





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· SHAKE IT UP (DISNEY)




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