Ratings Report, Week of October 15, 2012
(National Live + Same Day Program Ratings)
"Katie" Leads by Strong Margins Among All New Syndicated Talk Shows,
Pacing No. 1 for the 6th Consecutive Week in HH, Viewers and W25-54
Holding Steady, "Katie" Equals a Best-Since-Debut Performance in Households
Season to Date Out of 17 Talk Shows in the Market, Freshman "Katie"
Ranks Among the Top-Tier of Syndicated Talkers Across Key Measures
On Average, "Katie" Stands as TV's Top New Syndicated Talk Show Since 2009
"Katie" National Ratings - Week 6
Based on National ratings for the week of October 15, 2012, "Katie" placed No. 1 among all new syndicated talk shows for the 6th consecutive week in Households (1.9 rating), Total Viewers (2.462 million) and Women 25-54 (1.0 rating). During the week, "Katie" once again delivered double-digit advantages over freshmen "Steve Harvey" (1.3 HH rating, 1.776 million viewers and 0.9 W25-54 rating), "Jeff Probst" (0.7 HH rating, 931,000 viewers and 0.4 W25-54 rating), "Ricki Lake" (0.7 HH rating, 826,000 viewers and 0.4 W25-54 rating) and "Trisha" (0.5 HH rating, 711,000 viewers and 0.4 W25-54 rating).
· "Katie" held 100% of its week-earlier Household rating, equaling a best-since-debut performance - since w/o 9/10/12.
· Season to date, out of 17 total shows in the market, freshman "Katie" ranks among the top-tier of syndicated talk shows in Homes (No. 6), Total Viewers (No. 6) and Women 25-54 (No. 6).
· On average, "Katie" stands as TV's highest rated new syndicated talk show since 2009 among Households, Total Viewers and Women 25-54 - since the debut season of "Dr. Oz."
"Katie" is executive-produced by Katie Couric and Jeff Zucker and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.
Source: The Nielsen Company, National Live + Same Day Program Ratings, week of 10/15/12.
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