or


[01/14/13 - 02:41 PM]
Disney Junior's "Sofia the First" is the #1 Preschool Series Launch in Cable TV History in Girls 2-5, Adults 18-49 and Women 18-49
Disney Channel spins the numbers for Friday, January 11.

[via press release from Disney Channel]

Ratings Highlights for January 11, 2013 Final National Ratings

DISNEY JUNIOR'S "SOFIA THE FIRST" LAUNCHES IN ROYAL FASHION ON DISNEY CHANNEL

#1 Preschool Series Launch in Cable TV History in Girls 2-5, Parents and Moms;

#2 Weekday Preschool Series Launch in Over 12 Years in Total Viewers

Surpasses All Recent Preschool Series Debuts on Nickelodeon, Including "Bubble Guppies" by 59% in Total Viewers, 14% in Kids 2-5 and 74% in Women 18-49

"Sofia the First" (9:30 - 9:55 a.m.)

Friday's premiere of Disney Junior's "Sofia the First" ranked as the #1 preschool series launch in cable TV history in Girls 2-5 (673,000/8.6 rating), Adults 18-49 (948,000/0.8 rating) and Women 18-49 (710,000/1.1 rating), and was the #2 weekday preschool cable launch in over 12 years in Total Viewers (2.7 million) - since 8/14/2000 - behind only Disney Channel's "Mickey Mouse Clubhouse" (2.8 million). In Kids 2-5, "Sofia the First" virtually tied "Doc McStuffins" as the network's #1 weekday series launch ever in Kids 2-5 (1.0 million/6.3 rating).

Moreover, with "Sofia the First" and the March 2012 debut of "Doc McStuffins," Disney Channel holds the Top 2 preschool cable TV series launches ever with Parents and Moms.

· "Sofia the First" easily ranked as Friday's #1 TV telecast in Kids 2-5 and Girls 2-5, and was the #1 preschool cable TV telecast in Total Viewers and Women 18-49.

· Sofia the First" powered time period highs in Girls 2-5, and was the network's most-watched telecast in the time period in over 1 year in Kids 2-5 and in 6 months in Total Viewers - since 12/30/11 and 7/13/12, respectively.

· "Sofia the First" outperformed all recent preschool series premieres on Nickelodeon, including "Bubble Guppies" (1/24/11) by 1 million Total Viewers, or by 59% (2.7 million vs. 1.7 million), by 14% in Kids 2-5 (1.0 million vs. 881,000) and by 74% in Women 18-49 (710,000 vs. 407,000).

· "Sofia the First" surged over year-ago time period averages across the board, including by 50% in Total Viewers (2.7 million vs. 1.8 million), by 19% in Kids 2-5 (1.0 million vs. 839,000) and by 75% in Women 18-49 (710,000 vs. 406,000).

DISNEY JUNIOR:

Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network's biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. Disney Junior channels in Japan, India and Disney Junior Portugal launched in fall 2012, bringing the total number of channels to 33 worldwide.

Source: NTI, U.S. ratings, 1/11/13, Live + Same Day.





  [january 2013]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[02/07/25 - 01:13 PM]
ABC Claims Top 5 Shows Among Adults 18-49 in Cross-Platform Broadcast Series Rankings
Driven by stellar streaming viewership on Hulu and Disney+, three ABC titles more than triple their seven-day linear averages, including "High Potential" (+297%), "Abbott Elementary" (+270%) and "Shifting Gears" (+242%).

[02/07/25 - 10:08 AM]
CBS Wins Thursday Night with Top 4 Programs of the Night, Up from Its Thursday Season Average
"Georgie & Mandy's First Marriage" (8:00-8:30 PM) was the #1 program of the night delivering 6.54 million viewers.

[02/07/25 - 09:10 AM]
CBS "Hollywood Squares" Is the Season's #1 New Unscripted Series Reaching Nearly 24 Million Unique Viewers
The show is televisions #1 new unscripted series this season averaging 5.40 million viewers in primetime alone.

[02/05/25 - 09:18 AM]
CBS "FBI" Line Up Wins Tuesday Night
"FBI" was the #1 show of the night with 5.83 million viewers, winning its hour by +1.33 million viewers.

[02/04/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 27: "Back in Action" Pulls No Punches, "The Night Agent" Hits Its Mark in Top 10
Plus: the Noah Centineo-starring "The Recruit" remained a hit, with Season 2 arriving at No. 2 (5.9 million views) and Season 1 sitting at No. 8 (3.1 million views).

[02/04/25 - 08:48 AM]
"The Flip Off" Delivers HGTV's Highest-Rated Freshman Series Premiere Since September 2022
The series attracting 4.0 million total viewers across linear and streaming when it premiered on Wednesday, January 29, at 8 p.m. ET/PT.

[02/04/25 - 08:33 AM]
"The 67th Annual Grammy Awards" on CBS Nets 15.4 Million Viewers and Raises Nearly $9 Million
Over the course or the entire weekend, the Recording Academy and MusiCares raised over $24 million for charitable activities.

[02/03/25 - 09:33 AM]
ESPN's Excellent Start to 2025: January Marks Highest Monthly Viewership in a Decade
Combining all of ESPN's programming with sports programming on ABC, more minutes were watched by fans than any month since January of 2017 (96 months).

[01/31/25 - 09:40 AM]
CBS Thursday Line Up Returns, Up from Its Season Average
"Georgie and Mandy's First Marriage" hit a series high averaging 7.72 million viewers, and up +10% from its season-to-date average (7.02 million viewers).

[01/29/25 - 10:19 AM]
CBS' "FBI" Tuesday Up from Its Season Average
The flagship "FBI" averaged 8.36 million Live+SD viewers, up +1% from its STD average (8.31 million viewers).

[01/29/25 - 09:02 AM]
"Live with Kelly and Mark" Skyrockets to Season Highs in All Key Measures Earning Best Total Viewer Audience and Household Rating in Nearly a Year
The show earned its best Total Viewer audience (2.52 million) and its best Household numbers (1.68 rating) in nearly a year.

[01/28/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 20: "Back in Action" and "The Night Agent" Lead an Action-Packed Top 10
"XO, Kitty" Season 2 snapped up No. 2 on the English TV list with 9.2 million views - while Season 1 is also feeling the love at No. 5 with 3.8 million views.

[01/28/25 - 10:54 AM]
CBS Originals Return with Most-Watched Monday of The Season, Up +18% from Its Season Average
"NCIS" had its most watched episode of the season with an average audience of 7.31 million Live+SD viewers.

[01/24/25 - 01:02 PM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 - Rising +45% Over Previous Week
Head-to-head against competition for the week, "Jimmy Kimmel Live" led late-night among Adults 18-49 (0.16).

[01/24/25 - 01:01 PM]
"Tamron Hall" Kicks Off the New Year Strong with Most-Viewed Episode of the Season, Featuring Daytime Exclusive Interview with Sports Icon Deion Sanders
During the week of January 6, "Tamron Hall" grew week to week by double digits in all key measures: +11% in Households, +43% with Women 18-49, +16% with the coveted Women 25-54 demo, and +13% among Total Viewers P2+, hitting a 4-week high.