or


[02/08/13 - 08:45 AM]
"Scandal" Equals Its Series High, Up for Its Second Straight Original in Adults 18-49
ABC spins the numbers for Thursday, February 7.

[via press release from ABC]

"Grey's" is Up/"Scandal" Hits Series Highs

Building week to week in Adults 18-49 (+9%), ABC matched its top-rated Thursday with series programming since October, 4 2012.

During the 8 o'clock hour, ABC's repeat Shark Tank was up week to week in viewers (+4%) and young adults (+18%), drawing 23% more viewers than NBC's first-run comedies (season premiere of Community/Parks and Recreation).

Spiking over its lead-in (+138%) at 9pm, ABC's Grey's Anatomy moved up into a virtual tie for #1 in its hour in Adults 18-49 (pacing within 1-tenth of a rating point of the lead and tied in audience share), beating Fox's Idol-fueled Glee by 41% and NBC's comedies by 94% (The Office/1600 Penn). The ABC veteran drama won its time period in Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). Gaining 11% week to week, Grey's earned its highest Adult 18-49 rating in 4 weeks - since 1/10/12. In addition, the show equaled its best Women 18-49 number since October 18, 2012.

Delivering strong lead-in retention (90%), ABC's Scandal won the 10 o'clock hour in Adults 18-49 by 22% over CBS' Super Bowl-promoted Elementary and quadrupled NBC's Do No Harm (+300%). It was the #1 series in its time period for its 7th telecast in a row with young adults. Up for its 2nd straight original in Adults 18-49 (+4%), Scandal equaled a series high. In fact the show matched or hit new series highs across all key Adult and Women demos. Scandal improved the hour year to year by 23% in viewers and by 27% in young adults. Over the course of its last 6 originals, Scandal has earned the series' Top 6 highest-rated telecasts in Adults 18-49.

Quick Take for Thursday, February 7, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC Matches its Best Thursday with Series Programming Since Early October

In the 8pm Hour, ABC's Repeat "Shark Tank" Outdraws NBC's First-Run Comedies

Up 11% Week to Week, "Grey's Anatomy" Hits a 1-Month High in Adults 18-49

Continuing to Win its Hour, ABC's "Scandal" Hits Series Highs Across Key Demos

Thursday Night (8:00-11:00 p.m.)

Building week to week in Adults 18-49 (+9% - 2.4/7 vs. 2.2/6), ABC matched its top-rated Thursday with series programming since October 4, 2012.

"Shark Tank" (8:00-9:00 p.m.)

During the 8 o'clock hour, ABC's repeat "Shark Tank" was up week to week in viewers (+4% - 4.8 million vs. 4.6 million) and young adults (+18% - 1.3/4 vs. 1.1/3), drawing 23% more viewers than NBC's first-run comedies (season premiere of "Community"/"Parks and Recreation" = 3.9 million).

"Grey's Anatomy" (9:00-10:00 p.m.)

Spiking over its lead-in (+138%) at 9:00 p.m., ABC's "Grey's Anatomy" (3.1/8) moved up into a virtual tie for No. 1 in its hour in Adults 18-49 (pacing within 1-tenth of a rating point of the lead and tied in audience share), beating Fox's "Idol"-fueled "Glee" by 41% (2.2/6) and NBC's comedies by 94% ("The Office"/"1600 Penn" = 1.6/4). The ABC veteran drama dominated its time period in Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

· Gaining 11% week to week, "Grey's" earned its highest Adult 18-49 rating in 4 weeks - since 01/10/13. In addition, the show equaled its best Women 18-49 number since October 18, 2012.

"Scandal" (10:00-11:00 p.m.)

Delivering strong lead-in retention (90%), ABC's "Scandal" (2.8/8) won the 10 o'clock hour in Adults 18-49 by 22% over CBS' Super Bowl-promoted "Elementary" (2.3/6) and quadrupled NBC's "Do No Harm" (+300% - 0.7/2). It was the No. 1 series in its time period for its 7th telecast in a row with young adults.

· Up for its 2nd straight original in Adults 18-49 (+4%), "Scandal" equaled a series high. In fact the show matched or hit new series highs across all key Adult and Women demos. Over the course of its last 6 originals, "Scandal" has produced the series' Top 6 telecasts in Adults 18-49.

· "Scandal" improved the hour year to year by 23% in viewers (8.0 million vs. 6.5 million) and by 27% in young adults (2.8/8 vs. 2.2/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 02/07/13.





  [february 2013]  
S
M
T
W
T
F
S
     


· 1600 PENN (NBC)
· COMMUNITY (YAHOO)
· DO NO HARM (NBC)
· ELEMENTARY (CBS)
· GLEE (FOX)
· GREY'S ANATOMY (ABC)
· OFFICE, THE (NBC)
· PARKS & RECREATION (NBC)
· SCANDAL (ABC)
· SHARK TANK (ABC)





most recent ratings | view all posts
[11/01/24 - 11:54 AM]
"High Potential" Continues Linear Dominance as ABC Wins Tuesday 10 p.m. Hour in Total Viewers for First Time in 4 Years
Season to date through week five, "High Potential" stands as ABC's most-watched (10.42 million) new series in six years - since the 2018-2019 season with "The Conners."

[10/31/24 - 06:41 PM]
FOX Sports Caps a Postseason for the Ages as World Series Game 5 Delivers 18.6 Million Viewers
Across all networks, the 120th World Series dominated the television landscape with an average of 15,808,000 viewers, the best combined figure for the Fall Classic since 2017.

[10/30/24 - 03:14 PM]
FOX Sports Hits Grand Slam with Most-Watched World Series Game 4 Since 2016, Peaking at 18.2M Viewers
Through Game 4, the 2024 World Series across all networks is averaging 14,984,000 viewers - its best start since 2017.

[10/29/24 - 03:37 PM]
World Series Game 3: Monday's Most-Watched Program
On FOX, the broadcast averaged 13,208,000 viewers, making it the most-watched Game 3 since 2018.

[10/29/24 - 12:03 PM]
Netflix Top 10 Week of Oct. 21: "The Lincoln Lawyer" Courts the Top Spot; "Don't Move" Debuts at #1
The new docuseries "This Is the Zodiac Speaking" debuted at #2 with 7.5M views and the feature documentary "Sweet Bobby: My Catfish Nightmare" stole #3 (7.2M views).

[10/29/24 - 11:30 AM]
CBS Premiere Episodes Soar in Multiplatform Viewership Led by "Matlock" Premiere Amassing 22.8 Million Viewers in One Month
Other highlights include the series premiere of "Georgie & Mandy's First Marriage" amassed 10.6 million multiplatform viewers in its first seven days.

[10/28/24 - 03:50 PM]
"Dancing with the Stars" Is Top Program of the Night in Adults 18-49
Season to date, "Dancing with the Stars" stands as the No. 1 entertainment program on broadcast in Adults 18-49 (0.69 rating).

[10/28/24 - 02:05 PM]
Cowboys-49ers Averages Nearly 24 Million Viewers on NBC & Peacock in Most-Watched Week 8 "Sunday Night Football" Game Ever
NBC Sports' audience peaked at 26.4 million viewers in the second quarter (9:15-9:30 p.m. ET).

[10/27/24 - 02:17 PM]
Viewership Gains: World Series Off to Strongest Start Since 2017
With 13,444,000 viewers, it was the most-watched World Series Game 2 on FOX since 2018 (Dodgers-Red Sox: 13,508,000).

[10/26/24 - 01:12 PM]
Gibby, Meet Freddie: MLB Delivers 15.2M Viewers for World Series Game 1
It was the most-watched World Series Game 1 since 2017 (Astros-Dodgers: 15,328,000).

[10/25/24 - 10:57 AM]
The 2024 WNBA Season Delivers Record Viewership Across ESPN Platforms
The 2024 postseason averaged 1.1 million viewers - up 139 percent over 2023's postseason - making it the most-viewed WNBA postseason in 25 years.

[10/24/24 - 01:42 PM]
"Interview with a Killer" Sets Record with Most-Watched Court TV Original Series Debut
The show's initial telecasts were up +50% with Persons 2+ and +60% in P25-54, to become Court TV's top-performing original since the network began being Nielsen rated.

[10/23/24 - 12:35 PM]
"9-1-1" Concludes Wildly Exciting "Bee-Nado" Story Arc, Rising +89% in Total Viewers and +294% in Adults 18-49 Over Initial Live + Same Day Audience
On linear, "9-1-1" ranked as the top entertainment program of the night in both Total Viewers (7.39 million) and Adults 18-49 (0.75 rating).

[10/23/24 - 11:25 AM]
It's a Hallmark Channel Christmas Across Entertainment Cable
"'Twas the Date Before Christmas," "Holiday Crashers," and "Scouting for Christmas" became the Top 3 entertainment cable programs of the week among Households, Total Viewers, and Women and Persons 18+.

[10/22/24 - 03:00 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 6th Consecutive Week
Season to date, "Nightline" is up in Total Viewers (+2% - 989,000 vs. 958,000) versus the comparable weeks last season, posting its largest Total Viewer audience in 5 years - since the 2019-2020 season.