or


[02/26/13 - 01:04 PM]
February Delivers Big Gains for The Hub, Which Has Its Best Month with Kids 2-11 Since August
The Hub spins the numbers for the month to date.
[via press release from The Hub]

FEBRUARY DELIVERS BIG GAINS FOR THE HUB, WHICH HAS ITS BEST MONTH WITH KIDS 2-11 SINCE AUGUST

Families Continue to Choose The Hub above ALL Children's Cable Networks: Co-Viewing of Kids 2-11 Watching with Adults 18-49 Is Higher than All Other Nets

The Hub has 14 Consecutive Months of Year-to-Year Growth

The Season Three Premiere of "Strawberry Shortcake's Berry Bitty Adventures" Grew Versus Season Two Premiere and Earned Massive Year-to-Year Growth in the Time Period

LOS ANGELES - The Hub TV Network, the fastest growing children's cable network, delivers big gains for the month of February, especially with Kids 2-11, where it had its best month since August 2012.

In February, The Hub is the primary network for children and their families ranking ahead of all other children's networks in co-viewing. More Kids 2-11 are watching The Hub with an Adult 18-49 than any other kids cable network, including Disney Channel, Nickelodeon, Cartoon Network, Disney XD, Nick Jr., Sprout, Nicktoons, TeenNick, Nick at Nite, and Adult Swim.

Additionally, February marks 14 consecutive months of year-to-year growth for The Hub among Kids 2-11, Kids 6-11, Adults 18-49, Women 18-49, Persons 2+, and Households.

For the week of February 18, the season three premiere of "Strawberry Shortcake's Berry Bitty Adventures" grew versus the season two premiere in all key demos. It also significantly outpaced year-ago performances in the time period. Back-to-back airings of new episodes at 8 a.m. and 8:30 a.m. ET, respectively, also delivered significant year-to-year time period gains.

Below are highlights for the month of February followed by highlights for the week of 2/18/13-2/24/13.

February Daypart Highlights:

The Hub has demonstrated year-to-year growth for 14 consecutive months among Kids 2-11, Kids 6-11, Adults 18-49, Women 18-49, Persons 2+ and Households.

In Total Day, The Hub earned year-to-year time period delivery gains among Kids 2-11 (+49%), Kids 6-11 (+41%), Adults 18-49 (+45%), Women 18-49 (+67%), Adults 25-54 (+39%), Women 25-54 (+60%), Persons 2+ (+41%), and Households (+30%).

In Prime (Monday-Sunday, 8-11 p.m.), The Hub earned year-to-year time period delivery gains among Kids 2-11 (+20%), Adults 18-49 (+53%), Women 18-49 (+65%), Adults 25-54 (+44%), Women 25-54 (+41%), Persons 2+ (+31%), and Households (+26%).

February Co-Viewing Highlights:

The Hub was the most co-viewed network in Kids 2-11 watching with Adults 18-49. Thirty-eight percent (38%) of The Hub's Kids 2-11 watched in February with an Adult 18-49, ahead of Disney Channel (20%), Nickelodeon (24%), Cartoon Network (22%), Disney XD (18%), Nick Jr. (27%), Sprout (31%), Nicktoons (21%), TeenNick (12%), Nick at Nite (22%), and Adult Swim (20%).

Week of 2/18/13-2/24/13 Highlights (all times ET):

The season three premiere of "Strawberry Shortcake's Berry Bitty Adventures" (Saturday, 8 a.m.) exceeded the season two premiere of the series among Kids 2-11 (+93%), Kids 6-11 (+33%), Adults 18-49 (+88%), Women 18-49 (+100%), Adults 25-54 (+55%), Women 25-54 (+89%), Persons 2+ (+70%) and Households (+61%).

The season three premiere of "Strawberry Shortcake's Berry Bitty Adventures" (Saturday, 8 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+6533%), Kids 6-11 (+7300%), Adults 18-49 (+1064%), Women 18-49 (+8800%), Adults 25-54 (+821%), Women 25-54 (+2867%), Persons 2+ (+1750%), and Households (+1128%).

Two new episodes to kick off season three of "Strawberry Shortcake's Berry Bitty Adventures" (Saturday, 8-9 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+2225%), Kids 6-11 (+3500%), Adults 18-49 (+867%), Women 18-49 (+8400%), Adults 25-54 (+721%), Women 25-54 (+2700%), Persons 2+ (+1088%), and Households (+717%).

(Source: The Nielsen Company, program based dayparts, most current, 1/28/13-2/24/13 vs. 1/30/12-2/26/12 and 2/18/13-2/24/13 vs. 2/20/12-2/26/12, growth by delivery, co-viewing from NPower)

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in nearly 72 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [february 2013]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[12/23/24 - 02:36 PM]
College Football Playoff Scores 10.6 Million Average Viewers Across ESPN Platforms and TNT Sports
Tennessee/Ohio State and Indiana/Notre Dame on ESPN/ABC become two of top three most-watched games of the season.
[12/23/24 - 01:22 PM]
"Yellowstone" 5B Finale Continues Its Record-Breaking Run with 13.1M Total Viewers in L3 Marking the Biggest Episode in Series History
Said run marked the most watched season in the series' history with 13.6M total viewers.
[12/23/24 - 01:15 PM]
For the 4th Consecutive Year, ABC News' "20/20" Is Friday's No. 1 Newsmagazine Across the Board
"20/20" outdelivered "Dateline" in all key target demos for the 4th consecutive year - since 2021.
[12/19/24 - 12:00 PM]
Great American Family's Christmas Franchise Fuels Channel's Growth Placing It Among the Top 25 Just Three Years After Launch
The company's burgeoning holiday movie franchise, Great American Christmas, launched October 11, further establishing Great American's position as a leader in the original holiday movie space.
[12/18/24 - 01:30 PM]
"Landman" Explodes Becoming the #1 Paramount+ Original of All Time Garnering 14.9M Global Households
New episodes are available to stream every Sunday exclusively on Paramount+.
[12/18/24 - 10:21 AM]
"Live with Kelly and Mark" Hits Season Highs in Total Viewers, Households and Women 25-54 with Best Numbers Since April
In addition, "Live" posted week-to-week gains of +12% in Women 25-54 (0.47 rating vs. 0.42 rating), hitting a season high and posting the show's second week of growth in the demographic with its best delivery in three months.
[12/17/24 - 03:31 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Demos for the Week of Dec. 9 Versus CBS' "After Midnight" and NBC's "Late Night With Seth Meyers"
"Nightline" posted double-digit gains week to week across the board: Total Viewers (+16% - 840,000 vs. 725,000), Adults 25-54 (+76% - 215,000 vs. 122,000) and Adults 18-49 (+90% - 129,000 vs. 68,000).
[12/17/24 - 12:00 PM]
Netflix Top 10 Week of Dec. 15: "Carry-On" Lifts Off and "Black Doves" Fly High in Netflix's Top 10 This Week
Jamie Foxx's stand-up special "What Had Happened Was..." hit No. 2 (8.2 million views), and "Dead to Me" creator Liz Feldman's new murder mystery "No Good Deed" landed at No. 3 (6 million views).
[12/17/24 - 11:12 AM]
"Abbott Elementary" Holiday Special Delivers Glad Tidings - Rising +129% in Total Viewers and +410% in Adults 18-49 over Initial Live+Same Day Audience
After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, the "Abbott Elementary" holiday special "Winter Show" delivered holiday cheer, jumping to 6.66 million Total Viewers and 2.14 rating in Adults 18-49.
[12/17/24 - 05:16 AM]
"Yellowstone" Finale Is Biggest Episode in Series History with 11.4 Million Viewers
Overall, Season B outperformed Season 5A by +4% (10.3M) in viewership.
[12/16/24 - 02:45 PM]
"Blue Bloods" Series Finale Hits Largest Overnight Audience of the Season
The finale's seven-day multiplatform audience (across CBS and Paramount+) could surpass 11.4 million viewers, according to VideoAmp and CBS Research estimates.
[12/12/24 - 10:00 AM]
"Tracker" Exceeding 18 Million Viewers and "Matlock" Nearing 17 Million Viewers in Live Plus 35-Day Multiplatform Viewing
Since the new season premiered in September, CBS primetime series are averaging 10 million viewers, up +3% compared to last season, in live plus 35-day viewing across CBS, Paramount+ and the CBS app.
[12/12/24 - 09:02 AM]
"Tamron Hall" Hits Season Ratings High Growing by 17%
During the week of November 18, "Tamron Hall" grew in all key measures week to week, +9% among total viewers, +6% in household rating, +16% and +17% respectively with the highly coveted women 18-49 and 25-54 demographics.
[12/11/24 - 12:01 PM]
"Dancing with the Stars" Season 33 Earns Largest Total Viewer Finale Audience in Five Years - Largest Adults 18-49 Audience in Seven Years
The finale represented the show's highest delivery in multiplatform viewing for any "Dancing with the Stars" telecast in both Total Viewers and Adults 18-49 in three years.
[12/10/24 - 12:00 PM]
Netflix Top 10 Week of Dec. 8: "Black Doves" Soars; "Our Little Secret" Is Most-Watched Title This Week
"Senna," the limited series based on the life and career of the titular Formula 1 icon, raced to No. 1 (5.8 million views) on the Non-English TV list, with "The Madness" rising to No. 1 in English TV, making the top 10 in 90 countries, with 13.3 million views.