or


[03/22/13 - 08:53 AM]
"Scandal" Returns with Biggest Audience Ever
ABC spins the numbers for Thursday, March 21.

[via press release from ABC]

Wife Swap Opens Strong/Grey's is Thursday's #1 Show/Scandal Returns with Biggest Audience Ever

With the season opener of Wife Swap, Grey's and the return of Scandal (first original since 2/21), ABC ranked #1 on Thursday in Adults 18-49 (tying Fox with American Idol and Glee). Among Adults 18-49, ABC tied its top-rated Thursday with series programming in nearly 6 months - since 10/4/12.

Up sharply over its last season premiere (on 4/2/10) in Total Viewers (+43%) and Adults 18-49 (+42%), ABC's Wife Swap opener topped all of the telecasts in its previous season to earn its best numbers since April 2009 - since 4/17/09. Wife Swap delivered ABC's highest rating in the time period with series programming in 5 months - since 10/18/12. From start to finish the ABC unscripted show gained 8% in viewers and 20% in young adults, despite facing Idol in the hour.

Shooting up from its lead-in at 9pm (+71%), ABC's Grey's Anatomy emerged as Thursday's #1 TV show in Adults 18-49, topping Idol on the night for the first time ever. Grey's won the 9 o'clock hour in Total Viewers and Adults 18-49. Gaining week to week in viewers (+11%) and young adults (+12%), Grey's delivered its most-watched telecast in 10 weeks - since 1/10/13.

On its return, ABC's Scandal won the 10 o'clock hour in Total Viewers and Adults 18-49. In fact Scandal has been the #1 show in the hour in Adults 18-49 on 7 of its last 8 original telecasts. Scandal ranked as the #1 broadcast program in prime time with 191k tweets, topping American Idol by 68% (113k). Delivering its best-ever retention of Grey's in Total Viewers (95%), Scandal marked the series most-watched telecast ever.

Quick Take for Thursday, March 21, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 on Thursday in Adults 18-49 with its Best Number Since October

Up from its Last Premiere and Topping All of its Previous Season's Telecasts, "Wife Swap" Opens with ABC's Best Series Adult 18-49 Rating in the Hour in 5 Months

Beating "Idol" for the First Time Ever on the Night, "Grey's Anatomy" is Up 12% in Adults 18-49 to Rank as Thursday's No. 1 TV Show with its Top Audience in 10 Weeks

On its First Original in 1 Month, "Scandal" Returns with its Biggest Audience Ever

ABC's "Scandal" is Thursday's Most-Social Broadcast Series, Beating "Idol" by 68%

Thursday Night (8:00-11:00 p.m.)

With the season opener of "Wife Swap," "Grey's" and the return of "Scandal" (first original since 2/21), ABC ranked No. 1 on Thursday in Adults 18-49 (2.4/7 - tying Fox with "American Idol" and "Glee").

· Among Adults 18-49, ABC tied its top-rated Thursday with series programming since October 4, 2012.

"Wife Swap" (8:00-9:00 p.m.)

Up sharply over its last season premiere (on 4/2/10) in Total Viewers (+43% - 5.0 million vs. 3.5 million) and Adults 18-49 (+42% - 1.7/5 vs. 1.2/5), ABC's "Wife Swap" opener topped all of the telecasts in its previous season to earn its best numbers since April 2009 - since 4/17/09. From start to finish the ABC unscripted show gained 8% in viewers and 20% in young adults, despite facing "Idol" in the hour.

· "Wife Swap" delivered ABC's highest Adult 18-49 rating in the time period with series programming in 5 months - since 10/18/12.

"Grey's Anatomy" (9:00-10:00 p.m.)

Shooting up from its lead-in at 9:00 p.m. (+71%), ABC's "Grey's Anatomy" emerged as Thursday's No. 1 TV show in Adults 18-49, topping "Idol" on the night for the first time ever (2.9/8 vs. 2.8/9). "Grey's" won the 9 o'clock hour in Total Viewers (9.1 million) and Adults 18-49 (2.9/8).

· Gaining week to week in viewers (+11%) and young adults (+12%), "Grey's" delivered its most-watched telecast in 10 weeks - since 1/10/13.

"Scandal" (10:00-11:00 p.m.)

On its return, ABC's "Scandal" won the 10 o'clock hour in Total Viewers (8.6 million) and Adults 18-49 (2.7/8). In fact "Scandal" has been the No. 1 show in the hour in Adults 18-49 on 7 of its last 8 original telecasts. In addition, "Scandal" nearly tied "Idol" on the night in Adults 18-49 and beat the Fox show with Adults 18-34.

· "Scandal" ranked as the No. 1 broadcast program in primetime with 191k tweets, topping "American Idol" by 68% (113k).

· Delivering its best-ever retention of "Grey's" in Total Viewers (95%), "Scandal" marked the series most-watched telecast ever (8.6 million).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012.

More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day, 03/21/13.





  [march 2013]  
S
M
T
W
T
F
S
     


· AMERICAN IDOL (ABC)
· GLEE (FOX)
· GREY'S ANATOMY (ABC)
· SCANDAL (ABC)
· WIFE SWAP (PARAMOUNT)





most recent ratings | view all posts
[11/21/24 - 01:12 PM]
"Dancing with the Stars" Semifinals Is Top Program of the Night in Adults 18-49 and All Key Women Demographics
The spectacular season 33 penultimate episode grew over the previous week's 500th episode celebration in both Total Viewers (5.19 million vs. 5.13 million) and Adults 18-49 (0.75 rating vs. 0.71 rating), hitting a season high in Total Viewers.

[11/21/24 - 10:32 AM]
Taylor Sheridan's "Landman" Explodes with Over 5M Global Viewers Across Paramount+ and Linear Preview
The series also secured the #1 spot for a U.S. premiere in Paramount+ history within its first three days.

[11/19/24 - 01:38 PM]
Food Network's "Harry Potter: Wizards of Baking" Conjures Ratings and Reach with Series Premiere
The new series launched on Thursday, November 14, and posted a 0.57 P25-54 / 0.74 W25-54 L3 rating, more than doubling prior six-week benchmarks (+148% and +124% respectively) and is on pace to be Food Network's highest rated freshman series of the year.

[11/19/24 - 12:58 PM]
"Abbott Elementary" Hits Season Highs in Total Viewers and Adults 18-49 with 6.33 Million Total Viewers and 2.21 Adults 18-49
After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, "Abbott Elementary" hit season highs in both Total Viewers (6.33 million) and Adults 18-49 (2.21 rating) with its November 6 episode.

[11/19/24 - 12:01 PM]
Netflix Top 10 Week of Nov. 11: "Jake Paul vs. Mike Tyson" Has Knockout Debut; "Hot Frosty" Heats Up at #1
Season 2 of the animated series "Arcane" held its place at #2 on the English TV List with 7.4M views and brought Season 1 back onto the list at #8 with 2.6M views.

[11/19/24 - 10:31 AM]
Netflix and Most Valuable Promotions' Jake Paul vs Mike Tyson Mega-Event Makes History with Over 108 Million Live Global Viewers
The Jake Paul vs Mike Tyson fight is the most-streamed sporting event ever, peaking at 65 million concurrent streams, with 38 million concurrent streams in the US.

[11/18/24 - 10:00 AM]
Four CBS Daytime Shows Post Year-Over-Year Growth
"The Late Show with Stephen Colbert" has also retained its #1 status with a 16% increase in total viewers vs. last year.

[11/16/24 - 02:04 PM]
60 Million Households Tuned in Live for Jake Paul vs. Mike Tyson with Nearly 50 Million for Amanda Serrano vs. Katie Taylor 2 During the Netflix and Most Valuable Promotions Mega-Event
Additional viewership information, including total viewers, will be released early this week.

[11/15/24 - 11:44 AM]
"Live with Kelly and Mark" Halloween Week Scares Up Season Highs in Total Viewers and Households
Thursday's Halloween celebration "Only HALLOWEEN in the Building," featuring the annual fan-favorite costume contest, was the show's top telecast in both Total Viewers (2.396 million) and Households (1.64 rating) in seven months.

[11/15/24 - 10:14 AM]
"Dancing with the Stars" 500th Telecast Is Top Entertainment Program of the Night in Adults 18-49
In addition, the milestone episode ranked as the No. 1 telecast on Tuesday night in Women 18-34 (0.92 rating) and Women 18-49 (0.95 rating), as well as Teens 12-17 (0.29 rating) and Adults 25-54 (0.93 rating).

[11/13/24 - 11:30 AM]
"Doctor Odyssey" Series Premiere Swells +482% Over Live+Same Day Audience in Adults 18-49
Plus: "9-1-1" kicked off season eight with an action-packed three-episode story arc rising +156% in Total Viewers (12.64 million vs. 4.93 million) and +519% in Adults 18-49 (2.91 rating vs. 0.47 rating) over its initial Live+Same Day audience.

[11/13/24 - 02:31 AM]
"Citadel: Honey Bunny" Was Prime Video's Most Watched Series Globally This Weekend
The series was in the Top 10 in almost 150 countries, including US, UK, France, Italy, Australia, Canada, Brazil, and UAE, proving the trend that consumers are continuing to enjoy non-English language content.

[11/12/24 - 12:06 PM]
Netflix Top 10 Week of Nov. 4: "Countdown: Paul vs. Tyson" Enters the Ring; "Meet Me Next Christmas" Unwraps #1
Season 2, Act I of "Arcane," the animated series based on the popular multiplayer online battle arena game League of Legends, also had a strong debut, taking second place with 6.3M views.

[11/12/24 - 06:30 AM]
Sunday's Return of "Yellowstone" Delivered Biggest Premiere Night Audience Ever with 16.4M Viewers
The Season 5B debut was up 3% vs. Season 5A's premiere night in 2022 (16.4M vs. 15.9M) based on VideoAmp.

[11/11/24 - 04:31 PM]
"The Daily Show's" Hour-Long Election Night Special Hosted by Jon Stewart Delivered Most-Watched Episode Ever on Paramount+ and the #1 Most-Viewed Entertainment Episode on Social for Election Day
Jon Stewart's monologue ranked as the #1 most engaging election night TikTok video across the TV Universe with 472K engagements.