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[03/25/13 - 07:46 AM]
Turner Sports and CBS Sports' Exclusive Coverage of the 2013 NCAA Division I Men's Basketball Championship is Highest Rated in 23 Years
TBS, CBS, TNT and truTV spin the numbers for their NCAA coverage to date.
[via press release from CBS]

Turner Sports and CBS Sports' Exclusive Coverage of the 2013 NCAA Division I Men's Basketball Championship is Highest Rated in 23 Years

Sunday's Third Round Coverage Highest Rated in 20 Years; Up 19% vs. 2012

CBS Sports and Turner Sports' exclusive live coverage of the 2013 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTV is averaging a 6.3/14 overnight rating/share, the highest rating for the opening week of the NCAA Tournament in 23 years, when the tournament expanded to its current format, according to Nielsen metered market ratings.

The networks' combined coverage, from the NCAA First Four to the completion of the third round, is up 5% vs. last year's comparable 6.0/13 rating.

Turner Sports and CBS Sports' exclusive third round coverage on Sunday, March 24 - across TBS, CBS, TNT and truTV - averaged an overnight household rating/share of 7.6/15, the highest rating for the first Sunday of the NCAA Tournament in 20 years (8.5/20 in 1993). This year's rating/share is up 19% compared with a 6.4/13 in 2012.

Sunday's coverage showed audience increases in all four telecast windows including more than 20% in three of the four:

· The first daytime telecast window (12:00-2:45 p.m. ET) averaged a 5.4/13, the highest rating for the window since 2002 (5.8/13) and an increase of 26% over last year's 4.3/11.

· The second daytime telecast window (3:00-5:15 p.m.) averaged a 7.2/15, tied with 2007 as the highest rating for the window since 2006 (7.5/16) and up 20% over last year's 6.0/13.

· The first primetime telecast window (5:15-9:15 p.m.) averaged an 11.8/22, the highest rating for the window since 1991's 12.1/24 and a 26% increase over a 9.4/18 in 2012.

· The second primetime window (8:00 p.m.-12:15 a.m.) averaged a 6.5/11, up 2% vs. a 6.4/10 in 2012.

-30-

Source: Nielsen Media Research, based on Metered Market data, Live +SD data stream. 3/19/13 to 03/24/13 vs. 03/13/12 to 03/18/12. 2013 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data. 2006 through 2010 based on Live + SD. 2003 based on CBS / ESPN average of First Round.

THE 2013 NCAA(R) DIVISION I MEN'S BASKETBALL CHAMPIONSHIP ON TBS, CBS, TNT AND truTV SCORES MOST-WATCHED FIRST WEEK IN 20 YEARS

First Week of Tournament Averages 8.9 Million Total Viewers and Delivers 7% Ratings Growth

Sunday's Third-Round Coverage is Highest Rated in 13 Years, Up 27%

CBS Sports and Turner Sports' exclusive live coverage of the 2013 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTV combined to deliver the most-viewed first week of the NCAA Tournament in 20 years (1993), according to Nielsen Fast National ratings.

The combined coverage averaged 8.9 million total viewers, up 9% over last year's 8.2 million.

The 2013 NCAA Tournament is averaging a HH rating/share of 5.8/12, up 7% from a 5.4/12 last year, and is the highest average rating for the Tournament's first week in 15 years (1998; 5.9/15).

Sunday's coverage averaged 11.1 million viewers, up 29% from last year's 8.6 million, making it the most watched first Sunday in 15 years.

Third-round coverage on Sunday, March 24 combined to deliver an average fast national HH rating/share of 7.1/14, up 27% from last year's 5.6/11. The 7.1/14 is the highest rating for the first Sunday of the Tournament in 13 years (7.2/17; 2000).

Third-round coverage on Sunday, March 24 scored with ratings increases across all four telecast windows:

· The first daytime telecast window (12:00-2:41 PM, ET) averaged a 5.0/12, up 39% over last year's 3.6/9, the highest rating for the window in 11 years (5.2/13; 2002).

· The second daytime telecast window (2:57-5:18 PM, ET) averaged a 6.8/14, up 26% over last year's 5.4/12, the highest rating for the window since 2006 (7.0/16).

· The first primetime telecast window (5:18-9:20 PM, ET) averaged a 10.9/20, up 31% over last year's 8.3/16, the highest rating for the window in 20 years (12.6/27; 1993).

· The second primetime window (8:01 PM-12:12 AM, ET) averaged a 5.9/10, up 4% vs. a 5.7/9 in 2012.

Social Buzz

Additionally, according to Bluefin, the opening week of the NCAA Tournament generated over 6.3 million comments across social media with comment volume up 154% over the same period last year.

Source: Nielsen Media Research, based on Fast National Data, Live +SD data stream. 3/19/13 to 03/24/13 vs. 03/13/12 to 03/18/12. 2013, 2012 and 2011 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data. 2006 through 2012 based on Live + SD. 2003 based on CBS / ESPN average of First Round. Social Media data based on Bluefin for the same dates of the Tournament.

Follow us on Twitter: @MarchMadnessTV for schedule updates and the latest NCAA Tournament broadcast news and information and with #MarchMadness





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