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[05/14/13 - 10:53 AM]
Disney Channel Celebrates 100th Week as TV's #1 Total Day Network in Kids 6-11 and Tweens 9-14
Disney Channel spins the numbers for the week of May 6-12.
[via press release from Disney Channel]

Ratings Highlights May 6 - 12, 2013 - Final National Ratings

Disney Channel Celebrates 100th Week as TV's #1 Total Day Network in Kids 6-11 and Tweens 9-14, and 3rd Straight Week Sweeping Major Youth Demos

~ Tops Nickelodeon by Double Digits for 79th Straight Week in Kids 6-11; 81st in Tweens

Disney Junior Block Delivers Top 3 Cable TV Series in Kids 2-5 with "Doc McStuffins," "Jake and the Never Land Pirates" and "Sofia the First"

24-hour Disney Junior Channel is Cable TV's #1 Preschool Network in Total Day for 6th Consecutive Week in Total Viewers, Kids 2-5 and Boys 2-5; Surpasses Nick Jr. by Double Digits and Sprout by Triple Digits

Disney Channel: Total Day and Prime Highlights

For the week of May 6, 2013, 24-hour kid-driven, family-committed television network Disney Channel swept major youth demos for the 3rd straight week in Total Day in Kids 2-11 (863,000/2.2 rating), Kids 6-11 (512,000/2.2 rating) and Tweens 9-14 (444,000/1.9 rating), commemorating 100 consecutive weeks - or close to near two years - as TV #1 network in 6-11s and 9-14s.

Competitively, Disney Channel exceeded Nickelodeon by at least double digits for the 79th straight week in Kids 6-11 (+32% - 512,000 vs. 389,000) and 81st in Tweens (+81% - 444,000 vs. 245,000).

In Prime, Disney Channel extended its streak as cable TV's #1 network to 419 consecutive weeks in Kids 6-11 (913,000/3.9 rating - 8 years), 155 weeks in a row in Tweens 9-14 (781,000/3.3 rating - 3 years), and was the #2 network in Total Viewers (2.39 million).

· In Total Viewers, weekend airings of Disney/PIXAR's "The Incredibles" were the week's Top 2 most-watched scripted basic cable TV telecasts:

· In target demos, Disney Channel aired the week's Top 6 TV telecasts in Kids 6-11 and Top 19 in Tweens 9-14 (Top 5 below):

Disney Junior Preschooler Block on Disney Channel

The Disney Junior block on Disney Channel delivered the week's Top 3 cable TV series in Kids 2-5, Top 4 in Boys 2-5 and Top 4 preschool cable TV series in Total Viewers.

24-Hour Disney Junior Channel

The 24-hour Disney Junior Channel qualified as cable TV's #1 preschool-dedicated Total Day network for the 6th consecutive week - each week since reporting public ratings - in Total Viewers (324,000), Kids 2-5 (177,000/1.1 rating) and Boys 2-5 (108,000/1.3 rating).

· Disney Junior Channel exceeded Nick Jr. by double digits for the 6th straight week in Kids 2-5 (+11% - 177,000 vs. 159,000) and Boys 2-5 (+42% - 108,000 vs. 76,000), and also led in Total Viewers (+5% - 324,000 vs. 310,000), despite being in nearly 17 million fewer homes.

· Disney Junior Channel towered over Sprout by triple digits for the 6th week in a row across key demos Total Viewers (+135% - 324,000 vs. 138,000), Kids 2-5 (+172% - 177,000 vs. 65,000) and Boys 2-5 (+315% - 108,000 vs. 26,000).

Source: NTI, U.S. ratings. Week of 5/06/13-5/12/13: Live + Same Day. Pre-K series ranks based on regularly scheduled series. Streaks include ties based on rating.





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