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[08/29/13 - 08:30 AM]
ABC's "The Lookout" Delivers Across-the Board Gains
ABC spins the numbers for Wednesday, August 28.
[via press release from ABC]

ABC's "The Lookout" Delivers Across-the Board Gains

Building on its lead-in during Wednesday's 10 o'clock hour, ABC's The Lookout was up across the board week to week in Total Viewers (+14%), Adults 18-49 (+14%) and Adults 25-54 (+11%). In addition, the ABC newsmagazine improved the hour by wide margins from the year-ago night with original programming, gaining 27% in Total Viewers, 60% in Adults 18-49 and 43% in Adults 25-54.

Quick Take for Wednesday, August 28, 2013 (Fast Affiliate Live + Same Day Ratings)

"ABC's The Lookout" Grows Week to Week and Improves its Hour Year to Year

"ABC's The Lookout" (10:00-11:00 p.m.)

Building on its lead-in during Wednesday's 10 o'clock hour, "ABC's The Lookout" was up across the board week to week in Total Viewers (+14% - 3.3 million vs. 2.9 million), Adults 18-49 (+14% - 0.8/2 vs. 0.7/2) and Adults 25-54 (+11% - 1.0/3 vs. 0.9/3).

· The ABC newsmagazine improved the hour by wide margins from the year-ago night with original programming ("Vote 2012: Republican National Convention" = 2.6 million, 0.5/2 and 0.7/2), gaining 27% in Total Viewers, 60% in Adults 18-49 and 43% in Adults 25-54.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 44% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 08/28/13.





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